Otros libros que te pueden interesar

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  The Giant's Ladder - The Science...

  Elizabeth Chabe

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  As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.Key Features:Audience Insight: Learn how to accurately identify and understand your target market.Strategic Positioning: Uncover methods for competitive analysis and effective product positioning in science and technology sectors.Brand Storytelling: Explore methods to craft compelling brand narratives that connect with your audience.Campaign Development: Acquire insights on integrating creativity with analytical thinking in developing marketing campaigns.Channel Selection: Receive guidance on choosing the most effective channels for communication, including digital and traditional media.Event Strategy: Discover practical advice for making a strong impression—and maximizing limited budgets—at trade shows and conferences.Data Utilization: Understand how to leverage data and analytics to refine your marketing approaches and measure success effectivelyAuthored by Elizabeth Chabe, acclaimed strategic marketing expert and CEO of the award-winning science marketing agency High Touch Group, The Giant’s Ladder is an indispensable resource for scientists and engineers looking to effectively market their innovations.

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  Employment is Dead - How...

  Deborah Perry Piscione, Josh Drean

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  Business is on the cusp of an inevitable and profound transformation. The tools of tomorrow will amplify human potential, from collaborating in virtual spaces through digital avatars, to managing transactions transparently on the blockchain. Those who embrace these technologies—and the manner in which people want to work—will unleash unprecedented levels of productivity and innovation. Conversely, those who remain tethered to outdated work patterns risk losing out on the best talent, and even becoming obsolete. 
   
   
   
  Employment Is Dead ventures into unexplored territories to reveal how these innovations can transform work into more democratic, human-centric, and empowering work experiences. Deborah Perry Piscione and Josh Drean bring to life the seismic shifts occurring in the workforce, propelled by employees' growing demand for autonomy, flexibility, and a sense of purpose in their work. The authors challenge leaders to embrace these changes, offering vital insights into navigating this new landscape. With compelling case studies and cutting-edge examples, this book is a must-listen for those aiming to stay ahead in a rapidly evolving digital environment and harness disruptive technologies to redefine the future of work.

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  Threat Multiplier - Climate...

  Sherri Goodman

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  Threat Multiplier takes us onto the battlefield and inside the Pentagon to show how the US military is confronting the biggest security risk in global history: climate change. More than thirty years ago, Sherri Goodman became the Pentagon's first chief environmental officer. Indeed, for much of the twentieth century, the Department of Defense (DOD) was better known for containing the Soviet nuclear threat than protecting the environment. And yet, today, the military has moved from an environmental laggard to a clean energy and climate leader, recognizing that a warming world exacerbates every threat—from hurricanes and forest fires, to competition for increasingly scarce food and water, to terrorism and power plays by Russia and China. The Pentagon now considers climate in war games, disaster relief planning, international diplomacy, and even the design of its own bases. 
   
   
   
  What was the key to this dramatic change in military thinking? What keeps today's generals and admirals up at night? How can we safeguard our national defense and our planet? No one is better poised to answer these questions than Sherri Goodman, who was at the vanguard of environmental leadership among our armed forces and civilian representatives. In Threat Multiplier, she tells the inside story of the military's fight for global security, a tale that is as hopeful as it is harrowing.

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  Toxic Success: How to Break Free...

  Leander Ashcroft

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  Toxic Success: How to Break Free from Burnout Culture 
  ⭐⭐ Simplified Guide & Explanations Included⭐⭐   
  Are you striving to advance in your career and enrich your understanding while overcoming the pitfalls of a damaging burnout culture?   
  Looking for an all-encompassing resource that equips you with everything you need to escape the cycle of toxic success?   
  Your quest ends here!   
  This guide is your essential ally for enhancing your knowledge, practicing your skills, and engaging in practical exercises. With this resource, you are set for triumph.   
  Updated for the current insight into breaking free from burnout culture.   
  Key features of this enhanced guide: 
  - In-depth understanding of how to transform your life by escaping burnout's destructive cycle.   
  - Comprehensive explanations on key concepts related to overcoming burnout.   
  - Effective strategies for personal growth and navigating challenges.   
  Our guide stands out by offering thorough coverage, which is crucial for your personal victory. We don’t just touch the surface; we explore each concept in detail.   
  Structured with clarity and accessible language, our guide ensures seamless transitions between topics. Say goodbye to complex jargon and embrace straightforward, precise, and accurate content.   
  So, why hesitate? Click the BUY NOW button to grab your guide and start your path to a life free from the shackles of burnout culture!

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  The Butterfly Book

  Andrew Fusek Peters

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  In this new book on native butterflies we look at the lifecycle of the butterfly alongside many other fascinating facts, all brought to life by the brilliant photography of Andrew Fusek Peters.
  With consideration given to the physiological and environmental backdrop of the UK’s butterfly population, as well as its inclusion in myth and legend, art and literature, The Butterfly Book is an ideal guide to its subject for all nature lovers, beautifully illustrated throughout with brand new photography and artwork.

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  Cryptography For Beginners -...

  Robert Francis

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  Unlock the secrets behind secure communication with "Cryptography for Beginners." In an age dominated by digital interactions, understanding the fundamentals of cryptography has never been more crucial. This comprehensive guide takes readers on a captivating journey through the history, principles, and applications of cryptographic techniques, making this complex field accessible to anyone eager to learn. 
  "Cryptography for Beginners" is not just a book; it's a roadmap to empower individuals, students, and professionals in navigating the intricate realm of cryptography. With clear explanations, practical insights, and a focus on real-world applications, this book is your key to unlocking the secrets of secure communication in the digital era. 
   

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