Altri libri che potrebbero interessarti

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  The Year in Tech 2023 - The...

  Harvard Business Review

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  A year of HBR's essential thinking on tech—all in one place. 
   
   
   
  Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2023: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. 
   
   
   
  Business is changing. Will you adapt or be left behind? 
   
   
   
  Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

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  Cpa Martketing - Get a smooth...

  Jeff Walker

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  Tired Of Paying For Clicks That NEVER Seem To Convert? DiscoverThe Six Easy Steps To CPA Marketing That Can Put Thousands Of Dollars Into Your Pocket Each Month!
  
  PPC advertising has been around for a while now and has established itself as the primary model for advertising on the web. Of course, PPC advertising is 'Pay Per Click' advertising, which basically means that you only pay as an advertiser when someone actually clicks on your ad. This is different from paying for a fixed spot in a magazine or on a website because you only pay when your ad generates views.
  
  For the advertiser, this is a very good deal because it essentially means that you only pay when you are successful. An advert that sits on a website not attracting any clicks will actually cost you nothing and you will thus be able to ensure that you get a very high ROI (return on investment).
  
  This is even more true if you use CPA advertising, which is in many ways the natural evolution of PPC. CPA essentially stands for 'Cost Per Action' or 'Cost Per Acquisition' and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment.
  
  Well, in reality you will sometimes still pay per click but even then CPA gives you a figure for how much each action is costing you – allowing you to calculate your precise profit margin. This is the metric that every advertiser should be most interested in. Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win.
  
  CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning.
  
  And if that's your plan, then you've come to the right place! This book will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let's take a dive into the complex world of CPA marketing...
  
  Below are some of the information that you are about to learn:
  
  * The Basics of CPA Marketing
  * CPA Versus Other Forms of Marketing – Who is PPC For?
  * Choosing the Right CPA Network
  * Which Platform Should You Use?
  * Top Tips for Effective CPA Ads
  * The Importance of Tracking
  * Creating a Landing Page
  * How to Make Money With CPA
  * The CPA Success Formula

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  Unlocking Data Insights:...

  Michael Lawson

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  "Unlocking Data Insights: Mastering Data Science for Impact: Harnessing Big Data for Smarter Decisions," is a complete guide for anyone who wants to use data to make wise, consequential judgments. 
  This book delivers you with the skills and expertness required to successfully navigate the rapidly growing fields of big data and data science-whether you are a business professional, an aspiring data scientist, or just an inquisitive student. 
  The book encompasses all forms of the whole data science process and keeps track of all the various topics, starting from basic principles in data science to very sophisticated techniques of machine learning.  
  In addition to the teaching of strong tools and algorithms for extracting insightful information, you will also learn how to gather, clean, and analyze data. Based on this, case studies and real examples of business application in all fields, like healthcare and finance, are expected to be applied to actual problems following the study material. 
  It accentuates data ethics, responsible AI usage, and excellent data storytelling besides technical skills. While being an enabler of change or quality in decision-making, it is imperative to understand the human facet of data if an impression needs to be created. 
  Unlocking Data Insights makes readers really think about data-the kind of thinking that will make their thinking better informed and strategic. Unlocking Data Insights will give you new opportunities and drive success by helping you understand data-driven insights, either by managing a team or developing your own skill set.

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  Biotechnology and Bioinformatics...

  Daniel Garfield

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  "Biotechnology and Bioinformatics: Fundamentals and Applications" is a comprehensive guide to the cutting-edge technologies and practices that are driving modern science. This book covers the basics of biotechnology and bioinformatics, including their definitions, histories, and applications in various fields. 
  Readers will gain an understanding of the fundamental techniques used in biotechnology, such as genetic engineering, gene editing, PCR, DNA sequencing, and microarray technology. The book also explores the applications of biotechnology in agriculture, biomedical science, industrial biotechnology, and environmental biotechnology. 
  Bioinformatics is introduced as an essential component of modern biology, and readers will learn about genomics, proteomics, transcriptomics, metabolomics, and systems biology. This book provides an overview of the various tools and techniques used in bioinformatics, including database management systems, sequence alignment algorithms, statistical analysis tools, and visualization tools. 
  The applications of bioinformatics are explored in depth, including drug discovery, personalized medicine, biomedical research, agriculture, and environmental science. The book also delves into the ethical and social implications of biotechnology and bioinformatics, and the regulation and governance of these technologies. 
  Finally, readers will gain insight into the future of biotechnology and bioinformatics, including the challenges and obstacles that must be overcome to realize the full potential of these technologies. This book is an essential resource for students, researchers, and professionals in the fields of biology, biotechnology, bioinformatics, and related disciplines, as well as anyone interested in the fascinating world of modern science.

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  World of Pollinators: A Guide...

  Homeowner Editors of Creative

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  Have fun while making an impact! Jam-packed with tons of awesome information all about nature, World of Pollinators teaches children the importance of pollinators, along with exciting outdoor DIY projects and activities that make a difference! Engaging and fun, kids will read and learn about important pollinating insects and other valuable nature topics, from what pollen is and how it works to why some insects and birds are pollinators while some are not. Also included are illustrated guides showing different types of birds, insects, and flowering plants that attract pollinators, regional maps, and awesome fun facts on state birds across the United States! This educational and hands-on book also provides exciting outdoor projects for kids that are fun as they get involved in nature while also protecting it, including how to make a butterfly house, how to plant a pollinator haven in a flowerpot and more. World of Pollinators is an excellent resource for parents and teachers to encourage, educate, and inspire children about pollinators and helping the environment, all while having fun! ​

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  Deep Sleep Hypnosis - The Most...

  David Jenkins

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  Do you spend most of your nights staring at the ceiling and wake up with no energy? If yes, this is the right audio-book for you. 
  Hypnosis is a technique that can be used to promote better sleep by inducing a state of deep relaxation and heightened suggestibility. 
  Here’s how it works:relaxation: the process typically begins with the individual being guided into a relaxed state, often through deep breathing and progressive muscle relaxation. This helps reduce stress and tension;focused attention: once relaxed, the hypnotist or the individual focuses on calming imagery or soothing words. This concentration helps to quiet the mind and block out distractions;positive suggestions: in this relaxed state, positive suggestions related to sleep are introduced. These might include affirmations like "I am relaxed and ready for sleep" or visualizations of a peaceful sleeping environment;reinforcement: the suggestions can be repeated or reinforced during the session, helping to create a mental association between the relaxed state and the ability to fall asleep easily;awakening: after the session, the individual is gently brought back to full awareness, often feeling refreshed and more open to the suggestions made during hypnosis. 
  By incorporating these techniques, hypnosis can help alleviate insomnia, reduce anxiety, and promote a more restful sleep. 
  This book deals with:The Importance of SleepingInsomnia and its TreatmentBenefits of Hypnosis 
  ...And much more! 
  If you want to change your life, you need to focus on thoughts and strengthen your mind.  
  Hypnosis, dreams, subconscious, and the right tools give power to the brain!

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