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  The Conversion Code 2nd Edition...

  Chris Smith

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  The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses. 
   
   
   
  In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts. 
   
   
   
  In this book, you'll learn to: increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and sales; generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; stop chasing leads and start attracting clients with amazing marketing and clever ads; adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever; and differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold.

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  Loan Broker Inc - Transforming...

  Jimmy De La Fe

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  Are you ready to find a way to financial freedom? Look no further! This guide reveals the secrets to succeeding in the dynamic world of lending. With his wealth of experience, the author, Jimmy De La Fe, takes you by the hand and makes you understand the loan broker profession in straightforward language. Whether you are an experienced pro or a curious beginner, this book is your guide to help you enter the lending industry. Inside, you will discover proven strategies to attract clients, negotiate favourable terms, and close deals with confidence. Jimmy’s practical advice, peppered with real-life stories, will inspire and encourage you to reach new heights in your career. So, if you are ready to unlock the door to unlimited earning potential and help others achieve their dreams, this book is your key.

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  Altcoins and ICOs - Diving into...

  Nathan Chambers

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  Welcome to the fascinating world of initial coin offerings (ICOs) and alternative currencies, where innovative technologies have ushered in a new era of online investments. We set out on a journey in this e-book to explore the constantly changing world of cryptocurrencies outside of the well-known Bitcoin, revealing the enormous potential of altcoins and the groundbreaking chances offered by ICOs. 
  The emergence of Bitcoin in 2009 catalyzed the development of cryptocurrencies, capturing the interest of investors and enthusiasts everywhere. As the first decentralized digital currency, Bitcoin paved the way for a plethora of innovative projects that aimed to transform several markets and disrupt established financial structures. These projects referred to as altcoins collectively, provided a wide range of unique functions and applications that go far beyond those of Bitcoin, meeting the many demands of both users and investors.  
  Initial coin offerings, which gave startups and ambitious ventures a revolutionary way to raise capital by issuing their own native tokens, also developed at the same time. By democratizing investment options, ICOs allowed anyone from around the world to participate in the initial fundraising of groundbreaking projects. 

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  Rewired - The McKinsey Guide to...

  Rodney Zemmel, Kate Smaje, Eric...

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  In the newly revised second edition of Rewired, five experienced McKinsey leaders deliver an essential and incisive update to their widely read guide to planning and implementing AI transformations. 
   
  The book walks you through the AI transformation from start to finish. You'll learn how to create a transformation roadmap, build and motivate the talent you’ll need to execute it, create a new operating model, develop a technology environment that works, embed data throughout your organization, incorporate the latest AI technologies, and incentivize adoption and scaling of your new tools and processes. 
   
  This new edition offers brand new insights into  cutting-edge AI solutions―and what it takes to implement at your company―as well as the new economics of digital and AI transformations. You'll also discover how to build up the "tech muscles" of your AI transformation leaders, how to choose an operating model that works for you, and how to develop a technology and data capability that can scale for the modern world. Perfect for the C-suite, managers, executives, board members, and other business leaders, Rewired is a must-have playbook for professionals ready to roll up their sleeves and do the hard work necessary to reimagine their company and generate transformational value.

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  Change the Game - The leader's...

  Julia Muir

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  Leaders are under increasing pressure to ensure their businesses are gender-balanced and inclusive for the benefit of the economy and society. 
  But how? And what does that mean for YOUR business? 
  This pioneering book is a route map to help leaders get started and navigate the way to leading a high-performing gender-balanced business. It features: An easy-to-follow 6-step guide with practical advice and solutions Case studies to illustrate how businesses like yours have implemented winning ideas A compelling 5-minute pitch to inspire your team to take action  
  Fixing the gender gap is a key indicator of an effective leader in the 21st century, and gender balance is essential to enable transformational business growth. 
  Julia Muir is the award-winning Founder of the Automotive 30% Club and CEO of Gaia Innovation Ltd.

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  Teams Unleashed - How to Release...

  Anonymous

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  Teams Unleashed provides a map and compass for engaged, sustainable, and improved team performance. This practical approach uses the everyday language of teams to highlight what's working, and uncover what's not, and gives teams the tools to incorporate new practices that build team effectiveness. This is an approach proven in the real world of teams since 2005 and used by thousands of teams worldwide. 
   
   
   
  The steps outlined are based on the fundamentals of coaching-a powerful, repeatable process to support and empower change that makes a difference. Teams Unleashed introduces the five core competencies for working effectively with teams, describes the essential team coaching skills, and provides exercises and activities to generate the important conversations that lead to new understanding and new team norms. 
   
   
   
  This is a book for those who work with and lead teams: team and executive coaches, internal HR, OD and L&D professionals, and team leaders. This is an approach that gives teams a way to get clear "We are here"; the tools to design "Where we go from here"; and the structure and accountability to stay on track for team success.

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