Altri libri che potrebbero interessarti

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  How Calm Whipped Up a Storm -...

  Peter Friedman, Michael Acton...

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  This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. 
  With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. 
  This book is at least two things: part case study and part how-to guide. 
  It’s a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big. 
  It’s also a guide to how YOU can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.” 
  You will learn why: 
  • There are two kinds of PR – and you need to do both. 
  • Silly PR is better than serious PR. 
  • “These days only two things win attention: Celebrities and ‘Weird’.” 
  • The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing. 
  • One lightning bolt of attention is not enough; you need rolling thunder. 
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  “Every app and startup should study Peter’s 10 Golden Rules of PR and Guerrilla Marketing and his advice on the secrets of creating a buzzy, talked-about brand.” 
  Michael Acton Smith, co-founder of Calm

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  Get Rich Fast - "Elevate your...

  Jasper Kincade

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  Get Rich Fast 
  ⭐⭐ A Simplified Guide to Transform Your Money Mindset and Achieve True Life Fulfillment ⭐⭐  
  Are you eager to elevate your financial journey and reinforce your knowledge to achieve true life fulfillment? 
  Are you in search of a comprehensive guide that encompasses everything you need to reshape your money mindset and find success in life? 
  Look no further! 
  This guide is your ultimate resource for deepening your understanding, honing your skills, and engaging in practical exercises. With it, you’re prepared for success. 
  Updated for your financial journey's evolving landscape. 
  Key features of this enhanced guide: 
  - In-depth insights into transforming your money mindset 
  - Thorough explanation of achieving true life fulfillment 
  - Effective strategies for personal growth and financial success 
  Our guide stands out through its thorough coverage, essential for your journey toward financial achievement. Concepts are explored in depth, ensuring a comprehensive understanding. 
  Please note that this guide is not affiliated with any official financial entities and is solely an independent resource aimed at your benefit. 
  Designed with clarity and straightforward language, our guide ensures seamless transitions between topics. Say goodbye to complicated jargon and embrace clear, concise, and technically accurate content. 
  So, why delay? Click the BUY NOW button, secure your guide, and embark on your path to financial success!

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  Leaders Who Coach - The Roadmap...

  Jan Salisbury

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  Great leaders know that cultivating people and teams is the key to sustained results, and in this book, Jan Salisbury equips leaders with the know-how and best practices of professional coaches to lead others through the coach approach.  You will hear stories based on 12 years of developing leaders using  the Leaders Who Coach™ model.  After each chapter there are action steps you can use to give you a place to begin or continue your coaching practice within your own organization.  
   
  Author Bio: Jan Salisbury has worked with leaders for 35 years in her practice as a Master Certified Executive Coach and a consultant for teams and organization.  She co-founded Leaders Who Coach™ at the request of leaders she was coaching who wanted to learn the same process as professional coaches.  Then they requested she write a coaching book for leaders.  She co-founded the ICF High Country Coaching Chapter for professional coaches—it now encompasses five states, and she has been a Vistage Chair for ten years, facilitating leadership growth through speakers, coaching and a group coaching process.

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  I Wish I'd Quit Sooner -...

  Dr. Laura Hambley Lovett

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  A compelling survival guide, I Wish I’d Quit Sooner confronts the hidden cost of toxic bosses and equips readers with the clarity and courage to reclaim their work and well-being.​ 
  Narrated by the author, Dr. Laura Hambley Lovett 
  Too many talented professionals stay trapped under destructive leadership—fearing the unknown, doubting themselves, or hoping things will change. In this eye-opening book, Dr. Laura Hambley Lovett blends rigorous research with powerful real-world stories to reveal what toxic leadership really looks like, why it persists, and—most importantly—how to break free. 
  From spotting red flags early, to building strategies for protection, to navigating the emotional toll and finding the confidence to move on, I Wish I’d Quit Sooner is both practical and empowering. It doesn’t just help you escape a toxic boss—it helps you rebuild stronger, more resilient, and ready to thrive in the workplace you deserve. 
  Clear, compassionate, and actionable, this is a must-read for anyone who has ever whispered to themselves: “I deserve better.”

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  Upstarts The: Book Summary &...

  Alexander Pike

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  This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas.
   
  
  In the world of venture creation, bold ideas can reshape entire industries. The Upstarts chronicles the journeys of two pioneering entrepreneurs who transformed how people shop and move: one built a peer‐to‐peer marketplace that liberated sellers from outdated retail models, while the other crafted a ride‐sharing service that upended traditional transportation. Through riveting storytelling and behind‐the‐scenes anecdotes, listeners will discover how these visionaries navigated scarce resources, regulatory hurdles, and intense competition to build platforms used by millions.

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  The Tatas - How a Family Built a...

  Vikrant Pande, Girish Kuber,...

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  | WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | 
   
  The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India.In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own.What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire.The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy.The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the on

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