Altri libri che potrebbero interessarti

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  Change or Die - The Three Keys...

  Alan Deutschman

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  ""CHANGE OR DIE. What if you were given that choice? We're talking actual life and death now. Your own life and death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think, feel, and act? If you didn't, your time would end soon—a lot sooner than it had to. Could you change when change mattered most?"" 
  This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. In fact, the odds are nine to one that, when faced with the dire need to change, we won't. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.  
  A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys—relate, repeat, and reframe—to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary change. 
  Change or Die is not about merely reorganizing or restructuring priorities; it's about challenging, inspiring, and helping all of us to make the dramatic transformations necessary in any aspect of life—changes that are positive, attainable, and absolutely vital.

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  A Guide to List Building

  Wilson McCoy

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  A Guide to List Building: The Requisite Guide for List Building. Discover Proven Strategies From How to Grow Your List to How to Make Sales Through EmailBuilding a mailing list is a fantastic way to make your audience feel as though they are on-board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, what’s also highly important is that you make a profit in the short term! Most of us can’t afford to wait months or years until we start selling and so sooner or later, you will need to try promoting something that people will want to buy.If you want to learn more about how to create an effective mailing list, this audiobook is for you. You will learn how to create one, how to make sure your emails will be read and can convert to sales. This audiobook will cover the following topics:- How to Avoid the Spam Filter and Get Into the Primary Inbox- How to Promote Your Mailing List With a Blog- How to Sell Through Email- How to Write Emails That Will Get Read- More Uses for Your Mailing List- The Worst Email Marketing Mistakes That Can Destroy Your Marketing Efforts- Top 4 Ways to Improve Your Sender Reputation- Using Value Proposition and More Techniques to Promote Your Mailing List- What is Double Opt-In and Why Does it Matter- Why the Long-Term Relationship is More Important Than Short Term Sales- And many more!If you want to learn more, scroll up and click “add to cart” now!

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  Brand Development Bundle 3 in 1...

  Marianne Ward, Calix Stewart,...

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  Brand Development Bundle, 3 in 1 Bundle: Power of Micro-Influencers, Hashtag, and StoryBrand Guide for Any BusinessWe live in the middle of the most competitive business environment that has ever existed in human history. And social media marketing is in the center of it. Engagement is such a difficult thing to try and generate right out of thin air when you are building up your social media profile from nothing. Branding is very important because it can help establish yourself or your business in a given niche especially now when competition is more fierce than ever. The world is constantly evolving and keeping up with the trends is the only way to stay relevant; and having a quality personal brand is the best way to add value to a business.This bundle will teach you all about branding. You will learn the necessary steps to consider either before you begin to define your brand, or to help you refine it to make it work better for you. Learn the most essential elements to constructing the foundation of your branding. You will also discover more about influencers and micro-influencers. You will get valuable advice from how to create or repurpose your content, to how to profit and become a successful influencer.This 3 in 1 bundle includes the following audiobooks:1. Power of Micro-Influencers: Discover All the Secrets on How to Become a Successful Influencer. Discover Tips on Content, Creating Your Brand and Many More!2. Hashtag: Discover Proven Tips on the Proper Use of Hashtags to Generate Traffic and Promote Your Brand3. StoryBrand Guide for Any Business: Discover the True Secrets on How to Build a Personal Brand that Will Guarantee to Win More Clients!If you want to learn more, download your copy of Brand Development 3 in 1 Bundle today!

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  Business on the Edge - How to...

  Viva Ona Bartkus, Emily S. Block

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  Many companies worry that expanding into emerging markets is a risky—and even dangerous—move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world's frontline regions—areas stuck in cycles of violence and extreme poverty—businesses can actually create stability and expand opportunity for communities and corporations alike. 
   
   
   
  From helping Colombian farmers transition to growing produce instead of coca to disrupting human trafficking rings by creating more construction jobs in the Philippines, Business on the Edge proves that businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice. Partnering with groups including multinational companies, NGOs, and the United States military, Bartkus and Block outline their process for generating opportunities, detailing their successes and failures in launching over eighty growth-oriented business solutions in thirty countries. 
   
   
   
  Bridging the gap between academic research and real-world experience, Business on the Edge shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities.

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  Nuclear Revolution - Powering...

  Jack Spencer

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  “Jack Spencer tells it the way it is and needs to be to make nuclear energy an affordable choice for America. Read this thoughtful and provocative book written by one of America’s great conservative thinkers.” — William Martin, Former Deputy Energy Secretary; Chair, Nuclear Energy Advisory Committee
  		 
  Skyrocketing energy prices are placing downward pressure on economic growth throughout the world. There seems to be no relief in sight, with hundreds of millions without access to reliable energy and with global energy consumption expected to grow by 50 percent over the next 30 years. Some would impose energy rationing―or in other words, slow human progress. But with nearly 46 percent of the world’s population living on less than $5.50 per day, slowing human progress is unacceptable. The only solution is more energy and lots of it.
  		 
  Jack Spencer, in his upcoming book, Nuclear Revolution: Powering the Next Generation, argues that nuclear energy offers real answers to power our homes and industries, clean our air and water, and maybe even take us to Mars. However, we have been getting nuclear power wrong for decades.
  		 
  Skeptics say that nuclear energy is too expensive and threatens the world with the proliferation of nuclear weapons material and radioactive waste. Proponents say that nuclear power needs and deserves the support of the state and the taxpayer, cradle to grave. The time has come, Spencer argues, to think big nuclear energy and pull it out of the time capsule that pop culture, environmental activists, lobbyists, peaceniks, and policymakers are all too content to leave nuclear in.
  		 
  Spencer writes that while the government-industry partnership that defined the early years of America’s commercial nuclear rise was essential to the nation’s security, reluctance to modernize that relationship has prevented the American nuclear industry from reaching its full potential. In its place, Spencer offers an alternative that shatters how we think about nuclear energy policy and realigns the responsibilities of government and industry with the incentives that will drive America to success.
  		 
  Nuclear Revolution describes why government intervention in the nuclear industry is a problem, how to move from the status quo to something new, and why such reforms will kick off an era of nuclear entrepreneurship and innovation. Over 70 years ago, nuclear energy entered the scene with great promise. Now more than ever, the world needs that promise delivered, and America can lead the way.

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  Something for Nothing -...

  Maureen O'Hara

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  In 2001, Goldman Sachs structured a complex financial contract so that its client, the government of Greece, would appear to have far less debt than it actually did. When news of this transaction came out years later, the inevitable question arose: Even though Goldman's actions were legal, were they ethically wrong? Is modern finance itself inherently unethical? 
   
   
   
  In Something for Nothing, financial economist Maureen O'Hara explains that one of the key innovations of modern finance is its reliance on arbitrage, the practice of taking advantage of a price difference between two or more markets to generate profits and remove inefficiencies. When done correctly, arbitrage can create value at little or no cost (in effect, getting "something for nothing"); but it can also be an exploitative tool. 
   
   
   
  In a lucid, insightful discussion of the ethics of arbitrage in modern finance, O'Hara reveals how the rules can often be stretched into still-legal yet highly unethical business practices. Examining key cases in clear and persuasive prose, O'Hara illuminates various aspects of financial ethics, from the Goldman Greek transaction to Lehman Brothers' attempt to cover up its debt, JPMorgan Chase's maneuvers in California's energy markets, Bernie Madoff's trading strategies in the 1980s, high-frequency trading practices, and toxic loans in France.

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