Altri libri che potrebbero interessarti

• 

  Gathering - Women of Colour on...

  Durre Shahwar, Nasia Sarwar-Skuse

  • 0
  • 0
  • 0

  Gathering brings together essays by women of colour across the UK writing about their relationships with nature, in a genre long-dominated by male, white, middle-class writers. In redressing this imbalance, this moving collection considers climate justice, neurodiversity, mental health, academia, inherited histories, colonialism, whiteness, music, hiking and so much more.
  These personal, creative, and fierce essays will broaden both conversations and horizons about our living world, encouraging readers to consider their own experience with nature and their place within it.

  Mostra libro

• 

  Alternative Medicine - Holistic...

  Ava Westwood

  • 0
  • 0
  • 0

  This book offers a comprehensive exploration of three interconnected fields that contribute to whole-body health and healing: Integrative Medicine, Clinical Immunology, and Medical Virology. This guide is designed for healthcare professionals, students, and individuals seeking a deeper understanding of how alternative and conventional medicine intersect to promote healing and disease prevention. m 
  The first section focuses on Integrative Medicine, highlighting holistic approaches that combine traditional medical treatments with complementary therapies to support physical, mental, and emotional well-being. 
  The second section delves into Clinical Immunology, exploring the body's immune system, its role in preventing and fighting disease, and how it can be strengthened through natural and medical interventions. 
  The final section covers Medical Virology, offering valuable insights into the prevention, diagnosis, and treatment of viral infections — a critical aspect of global health. Together, these three disciplines provide a well-rounded understanding of how the body can heal itself when supported by both modern science and holistic care, making this book an essential resource for anyone dedicated to promoting health and well-being through integrative, immune-focused, and virus-conscious practices.

  Mostra libro

• 

  Toxicology - The Science of...

  Kevin Thorley

  • 0
  • 0
  • 0

  Toxicology is the scientific study of the adverse effects of chemical substances on living organisms. It encompasses a broad range of disciplines, including biology, chemistry, pharmacology, and environmental science, and is essential for understanding the impact of toxins on human health and the environment. The origins of toxicology can be traced back to ancient civilizations, where herbal remedies and poisons were used in medicine and warfare. Over the centuries, this field has evolved significantly, particularly with advancements in analytical techniques and a greater understanding of biological systems. 
    
  The fundamental principle of toxicology is that the effect of a substance depends not only on its inherent toxicity but also on the dose, duration of exposure, and the route by which it enters the body. This is often summarized by the phrase "the dose makes the poison," attributed to the Swiss physician Paracelsus in the 16th century. Paracelsus emphasized that even substances considered beneficial can be harmful in excessive amounts, highlighting the importance of understanding dosage in toxicological assessments.

  Mostra libro

• 

  The Monster's Bones - The...

  David K. Randall

  • 0
  • 0
  • 0

  In the dust of the Gilded Age Bone Wars, two vastly different men emerge with a mission to fill the empty halls of New York's struggling American Museum of Natural History: Henry Fairfield Osborn, a socialite whose reputation rests on the museum's success, and intrepid Kansas-born fossil hunter Barnum Brown. 
   
   
   
  When Brown unearths the first Tyrannosaurus Rex fossils in the Montana wilderness, forever changing the world of paleontology, Osborn sees a path to save his museum from irrelevancy. With four-foot-long jaws capable of crushing the bones of its prey and hips that powered the animal to run at speeds of twenty-five miles per hour, the T. Rex suggests a prehistoric ecosystem more complex than anyone imagined. As the public turns out in droves to cower before this bone-chilling giant of the past and wonder at the mysteries of its disappearance, Brown and Osborn together turn dinosaurs from a biological oddity into a beloved part of culture. 
   
   
   
  The Monster's Bones journeys from prehistory to present day, from remote Patagonia to the badlands of the American West to the penthouses of Manhattan. With a wide-ranging cast of robber barons, eugenicists, and opportunistic cowboys, New York Times bestselling author David K. Randall reveals how a monster of a bygone era ignited a new understanding of our planet and our place within it.

  Mostra libro

• 

  Human-Computer Interaction for...

  James Ferry

  • 0
  • 0
  • 0

  "Human-Computer Interaction for Beginners: A Beginner's Guide to Designing User-Friendly Interfaces" is the ultimate introductory guide for anyone eager to dive into the world of HCI. This comprehensive book demystifies the principles and practices of designing intuitive and efficient interfaces that bridge the gap between humans and technology. 
  Whether you're a novice designer, a budding developer, or simply curious about the field, this guide provides clear, accessible explanations of key concepts, methodologies, and tools used in HCI. You'll explore the foundations of user-centered design, learn how to create wireframes and prototypes, and understand the importance of usability testing. 
  Packed with practical examples, step-by-step instructions, and insightful tips, "Human-Computer Interaction for Beginners" equips you with the knowledge and skills needed to create engaging, user-friendly digital experiences. Start your journey into the fascinating world of HCI and discover how to make technology work seamlessly for people.

  Mostra libro

• 

  Digital Niche Marketing -...

  David Finstein

  • 0
  • 0
  • 0

  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

  Mostra libro