Altri libri che potrebbero interessarti

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  Your Book on Your Terms - The...

  John Feldman

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  A book is the new business card. 
  Looking for a book on how to scale your business? Becoming a published author is the way business owners and industry experts have been growing their brand, their revenue, and breaking into new and unique opportunities. 
  Want to break into public speaking? The credibility that comes with being a published author will open doors for you. 
  Do you have a desire to coach others? What better way than to prove your knowledge with a book? 
  How about lead generation? Cross sales? Community growth? Funding for your business? Or a unique marketing angle? 
  Writing a book can move barriers, yet the concept of how to write a book seems overwhelming to most. There's a stigma surrounding the process that scares aspiring authors away from the project. 
  But it isn't. Writing a book is possible. In fact, it's easier than it ever has been to write, publish, and promote your nonfiction book. 
  Your Book on Your Terms will walk you through the process of writing a book, publishing your book, and promoting your book using the latest technology to maximize efficiency. 
  Time is the one commodity we can never get back. Why waste it doing things the old way? Use the unique process outlined in this book to start growing your business while helping to inform and educate others.

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  Mastering the Art of Advertising

  Sachin Naha

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  Mastering the Art of Advertising is an essential guide for anyone looking to succeed in the fast-paced world of advertising. This book takes you through the fundamentals of consumer psychology, the power of research, and how to position your product for maximum impact. Learn how to create memorable, effective campaigns with big ideas, simplicity, and repetition. Packed with practical tips, it covers everything from crafting persuasive messages to understanding market perceptions. Whether you're new to advertising or looking to refine your skills, this audiobook provides valuable insights to help you create impactful, successful campaigns and elevate your advertising efforts to the next level.This audiobook is ideal for busy professionals all over the world, making it easy to learn key concepts.

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  The Inclusive Language Field...

  Suzanne Wertheim

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  Avoid inadvertently offending or alienating anyone by following six straightforward communication guidelines developed by a no-nonsense linguistic anthropologist and business consultant. 
   
  In today's fast-moving and combative culture, language can feel like a minefield. Terms around gender, disability, race, sexuality and more are constantly evolving. Words that used to be acceptable can now get you "cancelled." People are afraid of making embarrassing mistakes. Or sounding outdated or out of touch. Or not being as respectful as they intended. 
    
  But it's not as complicated as it might seem. Linguistic anthropologist Suzanne Wertheim offers six easy-to-understand principles to guide any communication-written or spoken-with anyone: 
    
  - Reflect reality 
  - Show respect 
  - Draw people in 
  - Incorporate other perspectives 
  - Prevent erasure 
  - Recognize pain points 
    
  This guide clarifies the challenges-and the solutions-to using "they/them," and demonstrates why "you guys" isn't as inclusive as many people think. If you follow the principles, you'll know not to ask a female coworker with a wedding ring about her husband-because she might be married to a woman. And you'll avoid writing things like "America was discovered in 1492," because that's just when Europeans found it. 
   
  Filled with real-world examples, high-impact word substitutions, and exercises that boost new skills, this book builds a foundational toolkit so people can evaluate what is and isn't inclusive language on their own.

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  Invisible Wealth - 5 Principles...

  Jennifer Wines

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  In Invisible Wealth: 5 Principles for Redefining Personal Wealth in the New Paradigm, certified wealth management advisor and entrepreneur, Jennifer Wines, delivers an insightful exploration into reimagining and redefining wealth. This book explores the technological advancements and societal shifts that have us considering everything from digital assets to digital community, all of which are organized around values. This new paradigm places a premium on intangible, or invisible, assets represented by 5 principles—money, health, knowledge, time, and relationships—each of which is attainable through your own personal, renewable resources. This paradigm shift takes on a more holistic and personalized approach to defining wealth. 
   
   
   
  In this book, you'll discover: 
   
   
   
  ● How to use the personal wealth algorithm to identify your values, and wealth goals. 
   
   
   
  ● How to optimize your most valuable asset, your time. 
   
   
   
  ● How technology can support your wealth and well-being. 
   
   
   
  Offering pragmatic and philosophical considerations for redefining what's truly important to you, Invisible Wealth belongs in the hands of anyone seeking a rich life. 
   
   
   
  It's time to reimagine and redefine what wealth means to you.

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  Money Magnet - How to Attract...

  Steve McKnight

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  This audiobook includes an exclusive bonus chapter, "The 10-8 Rule." 
   
   
   
  In this breakthrough book, bestselling author and self-made multi-millionaire Steve McKnight delivers a simple yet powerful guide anyone can use to make, manage and multiply their money, and to make their wealth count by giving it meaning. 
   
   
   
  Money is a mystery to many people. It's not because they're hopeless at math, unlucky, or big spenders. It's simply because they don't know how to think and act in ways that will attract wealth that sticks. Ultimately, it's about learning how to become a money magnet—and anyone can do it! 
   
   
   
  Money Magnet reveals the crucial truths and tools needed to acquire a wealth mindset. In this book you'll find key strategies—not taught elsewhere—that you can use to create a blueprint for financial freedom. Discover: why you might be pre-programmed to fail financially without knowing it; how to attract more wealth by changing the way you think and act around money; the step-by-step guide for calculating how much wealth you need to achieve financial freedom; the mathematically proven investing formula for building wealth fast; how to give your money meaning and add significance to your life; and much, much more.

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  The Entrepreneurial ScaleUp...

  Kevin Brent

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  When there are 6 million private sector small and medium-sized businesses within the UK, why is it that just 4% of them scale beyond 10 employees/around £1m turnover? And, equally importantly, what is preventing 75% of these from then scaling beyond 50?  
  Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the scaleup journey. He then details a practical step-by-step guide to successfully navigate between the milestones in the form of ESUS – a proven system for entrepreneurs to scale up.  
  By reading this book and following BizSmart’s system, you will: 
  Truly understand what it takes to become one of the 4% and build a more valuable business 
  Become a more effective and confident leader 
  Rediscover your passion in your business and be inspired to aim higher 
  Understand how to harness the power of your people and gain more control over your business 
  Increase the productivity and profitability of your business and make sure that you get ‘paid first’! 
  BizSmart’s programmes have recently joined a select group of programmes endorsed by the ScaleUp Institute in the UK.

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