Altri libri che potrebbero interessarti

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  New York Times Pocket MBA Series...

  Dileep Rao, Richard Cardozo

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  Learn the 25 keys to find and secure the funds to start a business and keep it going-including whether to go public, and if so, when. 
   
  Business Financing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.

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  Money 911: Credit - Your Most...

  Jean Chatzky

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  The popular TODAY financial editor Jean Chatzky helps you navigate through the critical challenges and potential catastrophes of personal finance.You've just lost your job. You've got a baby on the way. Your parent has had a stroke. Most people seek financial help not because they're planning for the future but because they need it . . . right now! If you have money problems or are seeking immediate help to solve a dire, unanticipated financial emergency, then you need Money 911. In this invaluable guidebook, financial expert Jean Chatzky provides answers to today's most pressing financial questions and concerns, including: * How do I get out of debt? * How do I avoid foreclosure? * How do I set up a monthly budget? * How can I improve my credit score? * How do I get my health insurance to pay a claim? * What should I do when I lose a parent?With Money 911, you can prepare for retirement, buy or sell a home, pick up the pieces of your personal finances, and get back on your feet—and stay there!

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  The Building Blocks of Success -...

  Monte Block

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  In The Building Blocks of Success, industry veteran Monte Block pulls back the curtain on the dynamic world of technical contract staffing. With nearly five decades of experience, Monte offers an unparalleled insider's view of an industry that shapes the modern workforce.

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  Reminiscences of a Stock Operator

  Edwin Lefevre

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  'No, sir, nobody can make big money on what someone else tells him to do ... It took me five years to learn to play the game intelligently enough to make big money when I was right.' 
   
  Reminiscences of a Stock Operator follows the remarkable life of its protagonist Larry Livingston as he begins his career in a stock brokerage firm in Boston as a teenage quotation-board boy. Here, Livingston takes a keen interest in observing stock price movements and market trends, and over time, evolves into a highly successful trader, making and losing multiple fortunes through his daring market strategies. 
  Written by journalist Edwin Lefèvre and loosely based on the life of the legendary American stock trader Jesse Livermore, this book provides an insider's perspective on the high-stakes world of trading. It also offers incredible insights into market psychology, market cycles and common trading pitfalls-wisdom that remains relevant even a century later.

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  Belonging - The Key to...

  Anonimo

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  There's never been more discussion around diversity and inclusion in the workplace. From gender pay gaps to the #MeToo movement, it seems that every organization has finally recognized that change needs to happen. 
   
   
   
  Despite this, true progress towards more inclusive workspaces has been excruciatingly slow and, in some cases, has grinded to a halt. Following extensive research and interviews at over 200 international businesses, Kathryn Jacob, Sue Unerman, and Mark Edwards have discovered the major problem that is holding back the move towards greater diversity: where are all the men? 
   
   
   
  Most men are not engaged with D&I initiatives in the workplace—at one extreme they may be feeling actively hostile and threatened by the changing cultural landscape. But others may be unmotivated to change—recognizing the abstract benefits of diversity but not realizing what's in it for them. Built upon this seemingly counterintuitive approach of bringing men into the conversation, Belonging is an accessible and comprehensive guide to achieving diversity that lasts.

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  Smashvertising - How to Crush...

  Drew Eric Whitman

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  From Drew “Dr. Direct” Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today’s video-dominant learners to show what pushes consumers to react—and buy.   Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes, and even nonprofits will benefit by reading Smashvertising! No matter what they sell—or how they sell it—this practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy.   FACT IS, your “sucky” ads contain invisible mistakes that affect your readers on an unconscious level. Result? They don’t buy . . . and you wonder why! Stop the insanity! Instead, learn powerful techniques of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sell—or how you sell it—this practical, fast-reading book teaches you:  How to write bulletproof ad copy like today’s hottest online marketing experts  How to use consumer psychology to crank out fiery ads, emails, websites, and more  How to smoke your competition using direct-response concepts proven over decades with real-world experimentation  The exact best DAYS and TIMES to send emails for maximum response  How to ethically use psychology to motivate people to click that “BUY” button and pull out their credit cards  Social media tricks for writing “Personally Magnetic” headlines  How to use “Price Hooks” to instantly boost ad readership

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