Outros livros que poderiam interessá-lo

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  Doing AI - A Business-Centric...

  Richard Heimann

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  When businesses try to "do AI," they place an abstract solution before problems and customers without fully considering whether it is wise, whether the hype is true, or how AI will impact their organization in the long term. Often absent is sound reasoning for why they should go down this path in the first place. 
   
   
    
  Doing AI explores AI for what it actually is—and what it is not—and the problems it can truly solve. Author Richard Heimann unravels the tricky relationship between problems and high-tech solutions, exploring the pitfalls in solution-centric thinking and explaining how businesses should rethink AI in a way that aligns with their cultures, goals, and values. 
   
   
    
  As the Chief AI Officer at Cybraics Inc., Richard Heimann knows from experience that AI-specific strategies are often bad for business. Doing AI is his comprehensive guide that will help readers understand AI, avoid common pitfalls, and identify beneficial applications for their companies. 
   
   
    
  This book is a must-listen for anyone looking for clarity and practical guidance for identifying problems and effectively solving them, rather than getting sidetracked by a shiny new "solution" that doesn't solve anything.

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  Fundamentals of Clinical...

  Ava Westwood

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  Clinical medicine is the foundation of healthcare, encompassing the diagnosis, treatment, and management of diseases and medical conditions. It involves direct interaction with patients, applying medical knowledge, and using diagnostic tools to provide appropriate care. Physicians, nurses, and other healthcare professionals rely on clinical medicine to bridge the gap between theoretical science and real-world patient care. 
  One of the primary objectives of clinical medicine is to assess and diagnose illnesses based on a combination of patient history, physical examination, and diagnostic tests. This systematic approach enables healthcare providers to determine the most effective treatment options while considering patient-specific factors such as age, genetics, lifestyle, and pre-existing conditions. The process of diagnosis is both an art and a science, requiring not only medical expertise but also strong analytical and problem-solving skills. 
  Treatment in clinical medicine varies depending on the condition and severity of the illness. It may involve pharmacological interventions, surgical procedures, lifestyle modifications, or a combination of these. In addition to treating diseases, clinical medicine emphasizes preventive care, aiming to reduce the risk of illness through vaccinations, screenings, and patient education. The shift toward preventive medicine has proven to be an essential strategy in reducing healthcare costs and improving overall public health.

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  Just Getting Started: Lessons in...

  Lisa Snowdon

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  Lisa Snowdon is on a mission to spread the word: growing old just means getting better! 
  Having struggled for over a decade after starting her menopause in her early forties, Lisa Snowdon has come to realise something she wants all women to understand. This new phase of life is actually a golden opportunity: a chance to become an even stronger, even bolder you. 
  In Just Getting Started, Lisa will support you through the life stages, from fertility to pregnancy, menopause and beyond. By being patient, kind and open-minded, by learning and listening to what your body needs, you too can make it through the menopause with a smile on your face. 
  With no subject off-limits, Lisa guides you through every issue she herself faced, from dealing with weight gain, fighting her hormones, reigniting her sex life and finding a renewed sense of self-love. 
  Refreshingly intimate and hugely inspirational, this is your essential companion to embracing life and enjoying your second spring. Because, really, the best is yet to come. 
  In Just Getting Started, Lisa Snowdon, a top figure in the entertainment industry, shares her journey through ageing and menopause, offering a unique blend of autobiography and self-help. She delves into the medical aspects of these life stages, touching on topics such as fitness, health, and even gynaecology, making this a must-read for women navigating similar experiences. 
  For fans of Davina Mccall (Lessons I've Learned), Julia Bradbury (Walk Yourself Happy), and Kate Garraway (The Strength of Love). 
  HarperCollins 2023

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  Insane Consequences - How the...

  DJ Jaffe, MD E. Fuller Torrey

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  This well-researched and highly critical examination of the state of our mental health system by the industry's most relentless critic presents a new and controversial explanation as to why—in spite of spending $147 billion annually—140,000 seriously mentally ill are homeless, 390,000 are incarcerated, and even educated, tenacious, and caring people can't get treatment for their mentally ill loved ones. DJ Jaffe blames the mental health industry and the government for shunning the 10 million adults who are the most seriously mentally ill—mainly those who suffer from schizophrenia and severe bipolar disorder—and, instead, working to improve "mental wellness" in 43 million others, many of whom are barely symptomatic. Using industry and government documents, scientific journals, and anecdotes from his thirty years of advocacy, Jaffe documents the insane consequences of these industry-driven policies: psychiatric hospitals for the seriously ill are still being closed; involuntary commitment criteria are being narrowed to the point where laws now require violence rather than prevent it; the public is endangered; and the mentally ill and their families are forced to suffer.

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  Ethology - The Science of Animal...

  Mike Crawford

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  Ethology is the scientific study of animal behavior, focusing on how species interact with their natural environments. Unlike psychology, which often examines behavior in controlled laboratory settings, ethology emphasizes the observation of animals in their natural habitats. This field seeks to understand the evolutionary significance of behaviors, uncovering how instincts, learning, and environmental influences shape the way animals survive and thrive.  
  The origins of ethology can be traced back to early naturalists who observed and recorded animal behaviors in the wild. However, it was not until the 20th century that ethology emerged as a distinct scientific discipline. Key figures such as Konrad Lorenz, Nikolaas Tinbergen, and Karl von Frisch laid the foundation for modern ethology. Lorenz is best known for his studies on imprinting in birds, demonstrating how young animals develop attachments to their caregivers. Tinbergen’s work established the four key questions of ethology, which explore behavior from different angles: causation, development, function, and evolution. Von Frisch, on the other hand, revolutionized our understanding of animal communication through his research on the intricate dance language of honeybees. Together, their contributions helped establish ethology as a critical field in biology.  
  Studying animal behavior is essential for understanding both the natural world and our own place within it. By examining how different species communicate, cooperate, compete, and reproduce, ethologists gain insights into the complex mechanisms driving life on Earth. This knowledge has practical applications in conservation, helping to protect endangered species by understanding their behavioral needs. It also plays a role in improving animal welfare, from designing better habitats in zoos to enhancing the treatment of domesticated animals.

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  The Product Momentum Gap -...

  Dave Martin, Andrea Saez

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  Elevate Your Business Strategy with “The Product Momentum Gap” 
  Are your product, marketing, and sales teams struggling to sing the same tune? “The Product Momentum Gap” is the handbook for leaders who aspire to create a symphony of success. In its pages, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer. Expect to:Reorient your teams around a value-driven ethosSeamlessly communicate across departments for greater efficiencyAchieve measurable growth by delivering what your customers truly desire 
  Ready to take your business to the next level? Get your hands on “The Product Momentum Gap” and set a course for extraordinary success. 
  "If you're stuck in a Momentum Gap, Andrea and Dave have an approach that will get you back to the basics for what matters. The Product Value Creation Plan is a guiding light for your way out of the gap. It will focus your team on your product vision and step you through a process to prioritize relevant goals leading to your desired outcomes. This book is packed with actionable steps and proven examples to get momentum headed in the right direction." 
  C. Todd Lombardo 
  Co-Author, Product Roadmaps Relaunched 
  “The Product Momentum Gap is something that every organisation needs to watch out for! It's going to bust your momentum, slow your sales, and drain your focus. To beat the gap, Andrea and Dave offer a pragmatic set of tools that directly connects product development to customer value. For businesses seeking to enhance their product development processes and maintain a competitive edge, this is a must read." 
  Kate Leto, Executive Coach for Product Leaders

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