Altri libri che potrebbero interessarti

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  Building Better Brands -...

  Elton Mayfield

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  Ever wish you could renovate your marketing strategy? Now you can. 
   
  In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. 
   
  In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry. 
   
  With his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework with can allow any leader to rejuvenate their B2B marketing strategy: 
   
  • Survey: What do people say about you? What do you want them to say about you? 
  • Blueprint: What do you need to have in place to deliver the brand you want? 
  • Build: How do you deliver the brand you promised and keep it up to code? 
   
  With simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.

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  Financial Stewardship

  Robert D. Wolgemuth

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  The Mentoring Project’s flagship mentoring resource is its field guides. These long-form pieces provide practical guidance on various aspects of life as a Christian, like finances, purity, technology, work, and more. Written by pastors and other Christian leaders, these field guides provide a biblical framework for mentors and mentees to discuss these topics and grow together.

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  The Perfect Buyer - What to Ask...

  William Walls, Shelly Lanich

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  Having questions is great. Knowing the answers makes it perfect. 
  Do you have 10, 20, or even 50 questions ready to go for the buying process? We start you off with over 100 specific questions all buyers should ask of their real estate professionals. We even give you the answers you should receive. How nice is that? 
  In this book, we give you the exact questions to ask and the answers you should be receiving, all in one resource. 
  The Perfect Buyer is your guide to becoming an informed buyer based on actual questions all buyers should ask when purchasing a home. These aren’t questions like rent vs. buy and how to save for your dream home. These are the exact questions you need to ask. 
  The problem is that you usually don’t encounter these questions until you have actually started with the buying process. You have no time to think it over and all of your decisions are made under pressure. Wouldn’t it be great to know all of this before you ever start? Now you know. 
  You need answers well before you contact a real estate agent who helps you purchase a home. 
  In this book you will learn:Over 100 exact questions to ask to become totally informedThe answers you should be hearing from the professionals around youHow to become the perfect buyer in less than 2 hours 
  If this is your first home or your tenth home, you will now be armed with an entire book of questions you can use today, as you start the buying process. 
  You literally need no experience in purchasing a home to become the perfect buyer. With over 50 combined years of real estate transactions, we have chosen the most important questions a buyer needs to ask to become totally prepared. 
  Also available in EBook and Paperback.

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  Create and Orchestrate

  Marcus Whitney

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  When Marcus Whitney moved to Nashville in 2000, he was a college dropout with a one-year-old and a baby on the way. He waited tables and lived in a week-to-week efficiency hotel. From the outside, Marcus looked like the furthest thing from a budding entrepreneur. But inside, he knew entrepreneurship was his path to a better life.Two decades later, Marcus has founded two innovative companies in the healthcare space, exited a tech marketing company, and co-owns Nashville’s new Major League Soccer team.In Create and Orchestrate, Marcus walks you through his unlikely journey from waiting tables to building companies. He demystifies much of what keeps people from pursuing entrepreneurship and explains why it’s the only vocation that allows you to control your time by using your creativity. When you control your time, you can claim your full power by matching up what you’re great at with the problems you see in the world.The world needs more entrepreneurs who can offer fresh solutions. Create and Orchestrate will give you the confidence to say: Why not me?

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  Purposeful Empathy - Tapping Our...

  PhD Anita Nowak, Muhammad Yunus

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  Empathy has never been more important, yet we're living in an era of a massive empathy deficit. At the same time, workplace culture has changed dramatically. Leaders, who have already been stretched to the limit, are now being called on to create and nurture genuine connection, psychological safety, and well-being across their organizations—all while adapting to the values of a new generation that won't compromise on diversity, equity, and inclusion. 
   
   
   
  As this book shows, human beings are wired to care, and we can become more empathic with practice. Empathy increases dopamine, reduces stress, boosts self-esteem, heightens the immune system, and enriches our relationships. Empathy also improves business key performance indicators. This means that leveraging empathy on purpose can lead to better health, happier and more productive workplaces, and a more meaningful life. That's why empathy is our superpower. 
   
   
   
  Through inspiring stories; interviews with experts, including business leaders, neuroscientists, activists, social entrepreneurs, and spiritual leaders; a new model rooted in positive psychology and coaching; and self-development exercises at the end of each chapter, Purposeful Empathy offers wisdom and practical advice to foster personal, organizational, and social transformation.

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  Persuadable - How Great Leaders...

  Al Pittampalli

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  As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that’s changing faster than ever, successful leaders realize that a genuine willingness to change their own minds is the ultimate competitive advantage. 
  Drawing on evidence from social science, history, politics, and more, business consultant Al Pittampalli reveals why confidence, consistency, and conviction, are increasingly becoming liabilities—while humility, inconsistency, and radical open-mindedness are powerful leadership assets. 
  In Persuadable, you’ll learn how Ray Dalio became the most successful hedge fund manager in the world by strategically curbing confidence. How Alan Mullaly saved Ford Motor Company, not by staying the course, but by continually changing course. How one Nobel Prize-winning scientist discovered the cause of ulcers by bravely doubting his own entrenched beliefs. You’ll learn how Billy Graham’s change of heart helped propel the civil rights movement, and how a young NFL linebacker’s radical new position may prove to alter the world of professional football as we know it. 
  Pittampalli doesn’t just explain why you should be persuadable. Distilling cutting edge research from cognitive and social psychology, he shows you precisely how. Rife with actionable advice, Persuadable is an invaluable guide for today’s data-driven, results-oriented leader.

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