Intangience - How Human Connection Creates Value Between People Brands and Ideologies
Ernie Ross
Casa editrice: Forbes Books
Sinossi
Beyond the functional benefits of products and services lies a realm of emotional connections where true brand value emerges. This is the domain of Intangience—the science of how intangible values create meaningful human connections. In this groundbreaking book, Ernie Ross shares his award-winning methodology that has transformed political campaigns, rescued failing businesses, and created resonant messaging for global brands.
