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Intangience - How Human Connection Creates Value Between People Brands and Ideologies - cover

Intangience - How Human Connection Creates Value Between People Brands and Ideologies

Ernie Ross

Casa editrice: Forbes Books

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Sinossi

Beyond the functional benefits of products and services lies a realm of emotional connections where true brand value emerges. This is the domain of Intangience—the science of how intangible values create meaningful human connections. In this groundbreaking book, Ernie Ross shares his award-winning methodology that has transformed political campaigns, rescued failing businesses, and created resonant messaging for global brands.
Disponibile da: 28/10/2025.
Lunghezza di stampa: 176 pagine.

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