Altri libri che potrebbero interessarti

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  Social Media Marketing 2021

  Michael Branding

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  If you want to turn your business or personal brand online presence into a money making machine, then keep reading!Social media marketing could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing has become one of the main tools businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time on Facebook, Instagram and Youtube. What is not a given, though, is the fact that most companies and personal brands do not have a proper online presence yet. In fact, oftentimes their social media marketing “strategy” consists of just posting random content on their website, hoping to get some organic traffic and sales. If that could have worked in 2020, this year things are already starting to change. It is time to update your strategy for 2021 and beyond and this book will show you exactly how to do it!The beauty of social media marketing is that it is not relevant how much you can spend on advertising. In fact, since it is a new environment, the entry barrier is not really high. However, this will not last for long and you must take advantage of this opportunity before it is too late. This is the best time to start focusing on your company or personal brand online presence, as people are spending more time than ever on their phones. It is time to turn their attention into sales!Click “Buy Now” and get this book today!

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  Don't Look Don't Touch Don't Eat...

  Valerie Curtis

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  A scientist delves into what disgusts us and why: “For a book riddled with rancid and revolting things, [it] is surprisingly difficult to put down.” —Times Literary Supplement 
   
  Every flu season, sneezing, coughing, and graphic throat-clearing become background noise in workplaces. And coworkers tend to move as far—and as quickly—away from the source of these bodily eruptions as possible. Instinctively, humans recoil from objects that they view as dirty and even struggle to overcome feelings of discomfort once the offending item has been cleaned. These reactions are universal, and although there are cultural and individual variations, by and large we are all disgusted by the same things. 
   
  In this book, Valerie Curtis builds a strong case for disgust as a “shadow emotion”—less familiar than love or sadness, it nevertheless affects our day-to-day lives. In disgust, biological and sociocultural factors meet in dynamic ways to shape human and animal behavior. Curtis traces the evolutionary role of disgust in disease prevention and hygiene, but also shows that it is much more than a biological mechanism. Human social norms, from good manners to moral behavior, are deeply rooted in our sense of disgust. The disgust reaction informs both our political opinions and our darkest tendencies, such as misogyny and racism. Through a deeper understanding of disgust, Curtis argues, we can take this ubiquitous human emotion and direct it towards useful ends, from combating prejudice to reducing disease. 
   
  “Curtis, one of the deepest thinkers and cleverest researchers on this part of human nature, turns revulsion into fascination.” —Steven Pinker 
   
  “Great fun.” —Toronto Star

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  The Art of the Snowflake - A...

  Kenneth Libbrecht

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  The perfect geometry and exquisite beauty of nature is nowhere so clear to us as in the snowflake. But how have we been able to appreciate this infinitesimal wonder in all its crystalline glory? This book, as much a work of art as a testament to science, reveals how one of the snowflake’s most inspired photographers came to such intimate knowledge of his craft and its fleeting focus. Beautiful pictures illustrate Kenneth Libbrecht’s story of the microphotography of snow crystals, from the pioneering work of Wilson Bentley in the 1890s right up to Ken’s own innovations in our age of digital images. A breathtaking look at the works of art that melt in an instant, this is a book to page through and savor, season after season.

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  Homework Helpers: Trigonometry

  Denise Szecsei

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  The essential help you need when your trigonometry textbook just isn’t making the grade! 
   
  Trigonometry includes concepts that have both a geometric and an algebraic component. Homework Helpers: Trigonometry covers all of the topics in a typical trigonometry class, including:The unit circleTrigonometric functionsInverse trigonometric functionsIdentitiesGraphical analysisApplications 
   
  This book also contains a review of the algebraic and geometric ideas that are the foundation of trigonometry. Let a longtime teacher with a PhD in mathematics give you the boost you need to pass the class, prepare for an AP course, or just strengthen your skills.

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  Modernizing Medicare -...

  Marie Fishpaw, Robert Emmet Moffit

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  In Modernizing Medicare, editors Robert Emmet Moffit and Marie Fishpaw bring together a rare combination of leading scholars and policy practitioners to outline a vision for Medicare reform and provide solutions for the millions of seniors whose health care depends on it. Contributors include a former Medicare trustee, a former Medicare administrator, and a former director of the Congressional Budget Office.Detailing Medicare’s biggest problems, this team of top policy experts offers solutions based on personal freedom of choice, transparency of price and performance, and market competition among health plans and providers that will secure patients more affordable, more accountable, and higher quality medical care. They also address Medicare’s reform needs and analyze the promising performance of the Medicare Advantage program. Contributors outline Medicare’s major financial problems and the best solutions for Medicare patients and taxpayers alike. While Medicare’s accelerating spending is generating higher deficits and debt, standard cost-control strategies—such as payment reductions and price controls—jeopardize patients’ access to high-quality care.

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  Historical Variability In...

  Michael A. Woodley, Aurelio Jose...

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  It is easy for us to believe that as a society we are getting smarter, at least as measured by IQ tests. This supposed improvement, the Flynn Effect, suggests that each generation is brighter than the last.  
  If this improvement in intelligence is real we should all be much, much brighter than the Victorians. However, the researchers of this ground-breaking study find the reverse to be true- the Victorians were cleverer than us! IQ tests may be effective at picking out the brightest, but they are not reliable benchmarks of performance over more than a century. 
  Historical Variance records the exploration of the Flyyn effect hypothesis, which included the use of high-quality instruments to measure simple reaction times (a recognised predictor of intelligence) in a meta-analytic study. 
  The conclusions are very sobering: far from speeding up, we are slowing down. A decline in general intelligence (a loss equivalent to about 14 IQ points) since Victorian times may have resulted from the presence of dysgenic fertility. These findings, as detailed in Historical Variance, strongly indicate that the Victorians were substantially cleverer than we are today...

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