Altri libri che potrebbero interessarti

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  Outmarket the Competition -...

  Nick Doyle

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  The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.
  
  Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems. 
       In his book, marketing expert Nick Doyle offers what he calls the "Five-Tactic Marketing Framework,” which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously. 
       You will learn to
  • recalculate marketing budgets to reflect the realities of customer lifetime value;
  • select channels and maximize efficiencies for integrated performance marketing campaigns;
  • deploy AI and machine learning tools to enhance efficiency, performance, and insights;
  • beat the competition and grow market share! 
       If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company—one of expanded reach, optimized spending, and maximized profits.

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  Leadership for a Digital World -...

  Annika Steiber

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  The pace of change today is unprecedented.  As more than one observer has said, change itself has changed. Technologies and markets in virtually every industry are now subject to rapid and unpredictable change, placing a premium on the ability to successfully manage new paradoxes, such as being entrepreneurial and efficient, as well as able to sense shifts and rapidly respond and secure enough stability for quality and efficiency. In short, enterprise leaders face a paradigm shift in management, and they will be forced to transform their organizations in order to survive in the twenty-first century. This book will provide leaders with the fundamental principles for managing a firm in the digital economy, as well as the Rendanheyi business model, developed for the new century. Finally, the book will provide leaders with a case, based on GE Appliances, on how they can effectively transform their own organizations. 
   
   
    
  Foreword by Edgar Schein and Peter Schein.

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  Why AI Can't Steal my job - The...

  Favour ofeimun

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  In an era where artificial intelligence (AI) is reshaping industries and the nature of work, many fear the impending wave of job displacement. "Why AI Can't Steal My Job" delves deep into the intricate relationship between AI and the job market, addressing pressing questions like:Will AI displace jobs?What jobs use artificial intelligence?What are the jobs for artificial intelligence?How will AI affect jobs in the future?Will artificial intelligence lead to job displacements?Can AI replace human jobs?Will AI replace animators/specific jobs? 
  This book also explores the myriad of opportunities AI presents, highlighting roles that AI cannot replace and the future jobs it might create. From animators to recruiters, discover how AI impacts various professions and why human creativity remains an indomitable force even in the age of automation. 
  Furthermore, gain insights into the statistics behind AI-induced job losses, the roles AI plays in recruitment and selection, and the broader implications of AI in the workplace. Whether you're a professional concerned about your career trajectory or a tech enthusiast curious about the future of AI in the job market, this book offers a comprehensive and balanced perspective. 
  Embrace the future, understand the superpowers of AI, and harness the elemental forces of human creativity to navigate the age of automation with confidence.

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  Business of Persuasion Bundle 3...

  Krysten Ellington, Cecily...

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  Business of Persuasion Bundle, 3 in 1 Bundle: Social Media Content, The Psychology of Persuasion, and Power of PersuasionThere is no doubt today that Social Media sites have come a long way and that they are an integral part of everyone’s life, for marketers and nonmarketers alike. While you may have all the correct social media sites set up for your business, do you know if you are using them to your advantage? You should learn how to take advantage of everything social media has to offer to persuade potential customers to get your products or services. Social media has a huge potential to engage audiences, to build authority and trust, and to generally boost your brand. This bundle will teach you the art of friendly persuasion. You will also learn different aspects of how you can increase your range of social media influence for your business. You will also discover the best way to track how you are doing when it comes to social media inside this ebook along with other useful tips.This 3 in 1 bundle includes the following audiobooks:1. Social Media Content: The Ultimate Guide on How to Use Social Media Stories As an Impactful Marketing Strategy2. The Psychology of Persuasion: Discover Smart and Proven Strategies on How to Increase Your Social Media Influence3. Power of Persuasion: Discover How to Develop Your Friendly Persuasion Techniques to Get What You Want All the TimeIf you want to learn more, download your copy of Business of Persuasion 3 in 1 Bundle today!

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  The Innovation Edge - How Large...

  Merle Symes

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  In a world where the pace of change is accelerating, the stark mandate "Innovate or Die," first proclaimed by Peter Drucker, resonates more urgently than ever. Yet, even with rapid technological advances, many stalwart corporations remain at a standstill, unable to harness the power of true, sustained innovation. The Innovation Edge promises to disrupt this status quo by delivering a revolutionary approach to revitalizing innovation within large, established companies.

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  Love as a Change Strategy -...

  Frank E. Danna, Mohammad F....

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  In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back―with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic "transformation," and surface-level solutions. 
   
  The truth? Most change fails because people resist what they don't trust―and leaders aren't willing to change themselves first. That's where this book begins. 
   
  Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes listeners inside one company's brutally honest transformation story. Through powerful storytelling and actionable tools, the authors reveal what happens when you lead change from a place of love―not fear. 
   
  Inside, you'll discover why most change efforts collapse―and how to fix them; real stories of failure, ego, and redemption from the authors' own leadership team; a people-first framework to lead adaptive change in any organization; the change principles that build trust, accountability, and forward momentum; and how to confront resistance, navigate chaos, and make love your change strategy.

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