Altri libri che potrebbero interessarti

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  How Norway's government made...

  PBS NewsHour

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  Norway's vast wealth comes from decades of gas and oil production, yet its citizens are turning their backs on fossil fuels and embracing electric cars like nowhere else. In fact, the Norwegian government is planning to end sales of gasoline and diesel vehicles by 2025. Special correspondent Malcolm Brabant reports on the Scandinavian country’s investment in a greener future.

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  My Hero - Extraordinary People...

  The My Hero Project

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  In the tradition of Marlo Thomas's The Right Words at the Right Time, My Hero is a stunning collection of essays by American heroes-including Michael J. Fox, Senator John McCain, Mayor Rudy Giuliani, astronaut John Glenn-about their heroes, inspiring examples of the best that we can be.In My Hero, some of the most prominent heroes and leaders of our time will share-in their own words-their thoughts and stories about the people who have been the greatest source of strength and inspiration to them. In these uncertain times, these stories about the extraordinary people whose words and deeds made an indelible impression will serve as welcome beacons.Find out from Michael J. Fox what sort of career woman would work tirelessly for years only to toss aside the spectacular profession she'd worked so hard and so long to achieve to run his foundation.How did Dana Reeve come to find such grit and grace when her fairy tale prince was thrown from his real-life steed, paralyzed from the neck down?What could Nelson Mandela possibly have in common with a happy little whale named Baby Beluga, the whimsical creation of songwriter Raffi?How did Stan O'Neal, the grandson of a former slave, manage to become Chairman, President, and CEO of Merrill Lynch?A book for young and old alike, My Hero is about the values that live in us all. It is a book that will inspire us to reach our own potential.

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  List Building Guide

  Jody Walter

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  List Building Guide: Learn Proven and Effective Guides on How to Create Big Email Lists that Can Be Transformed into IncomeAffiliate marketers or any business owner are using different styles of squeeze pages and opt-in form combinations on their sites to capture potential prospects. You are able to generate the web opt-in forms from the autoresponder provider user dashboard and it is used for embedding into your squeeze page template either as a javascript or HTML code.Every moment when a visitor enters their name and email address into your squeeze page opt-in form, they are instantly added to your mailing list system and instantly become an active subscriber you can follow up with them later on.With the method of list building, you can potentially transform the confirmed subscribers into buyers, since once your potential prospect has been added to your mailing list, you are able to establish a relationship with them, that will encourage sales as well as repeat sales (which will add up more sales profit for the long run).In this audiobook, you will Learn Proven and Effective Guides on How to Create Big Email Lists that Can Be Transformed into Income! So what are you waiting for, download a copy of the List Building Guide today!

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  Pandemic Panic - How Canadian...

  Joanna Baron, Christine Van Geyn

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  In October 2022, the economist Emily Oster wrote a plea for a “pandemic amnesty.” After detailing various ill-conceived public health policies throughout the pandemic, Oster concluded that “The standard saying is that those who forget history are doomed to repeat it. But dwelling on the mistakes of history can lead to a repetitive doom loop as well.” She reasoned that many admittedly poor, public health decisions were made in an information vacuum and that the salubrious thing to do going forward would be to forgive and forget.
  		 
  Oster was concerned about the fraying social fabric because of polarizing online discourse and urged the need to move forward. However, our anecdotal experience has shown a second common response to pandemic mishaps—going blank entirely on what occurred during the pandemic. We have observed a phenomenon of the surreal, sometimes inane, often unprecedented and unusual public health measures taken over the roughly three-year pandemic period being a “memory hole,” where the mind completely fogs over. Many times in the course of writing this book, we have messaged one another upon unearthing one public policy absurdity upon another: the City of Toronto taping off cherry blossoms, Quebec requiring unvaccinated people to be chaperoned in plexiglass carts through the essential aisles of big-box stores.
  		 
  We are not psychologists, but no doubt there is an evolutionary benefit to allowing a collective trauma to dissolve into the slip-stream: it is unproductive to dwell on how we got by and how our government coped in real-time. Our memories are warped, first, by the “primacy effect” our tendency to remember “firsts” exemplified by people universally naming George Washington when asked to recall former U.S. presidents. Most people have a crystal clear memory of the moment their plague year started in earnest; for us and many others; it was March 11, 2020, the day the NBA suspended games for the rest of the season.

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  The Swipe-Right Customer...

  Sanna Eskelinen, Belinda Gerdt

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  The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business and in our lives. While digital may have been top of mind for many businesses, the pandemic made it essential, not just to interact and sell products and services, but as a way to meet the critical needs of your business. 
  More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction. It could be a meditative museum experience combining art with augmented reality, or an entertaining shopping experience at a mall with omnichannel support in a virtual fitting room. 
  The Swipe-Right Customer Experience shows how the best companies have transformed the customer experience beyond offering a technology add-on and built or rebuilt their infrastructure, processes, talent and culture around the customer experience. You will learn:How the world has changed since the global pandemic, the role of digitization, and why customer experience means everything.The secret to how top-performing companies in five different industries have rebuilt themselves around the experience they offer to customers.The internal components of organizations that must be transformed: culture, skills, processes and workflow, brand, and measuring.The new technology trends that are driving next-level customer experience.

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  HBR's 10 Must Reads 2024: The...

  Harvard Business Review

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  A year's worth of management wisdom, all in one place.We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the latest thinking from our vast array of management experts. Revisit these topics now to make sure your organization is incorporating the best, most up-to-date practices, or keep this book as a reference so that you can turn to these memorable pieces when you need them the most. The collection includes articles on leadership, diversity, and strategy, as well as articles that will help you manage yourself and others.HBR's 10 Must Reads series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

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