Altri libri che potrebbero interessarti

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  Forget The Funnel - A...

  Claire Suellentrop, Georgiana Laudi

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  Your product is great. So why is marketing it so hard?Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

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  The Vacation Effect® for...

  Denise M. Gosnell

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  If you’re an entrepreneur, your business should be freeing you, not trapping you. All too often, business owners end up stuck, feeling like the only way to grow is to work harder and harder. In The Vacation Effect for Entrepreneurs, business strategist and lifestyle designer Denise Gosnell shows busy entrepreneurs how to create the free time they crave while growing the business they love.Use this revolutionary methodology to reconnect with what matters, creating the freedom lifestyle you’ve always wanted. This easy-to-follow guide starts by helping you identify where you are in your business and what your dream lifestyle looks like. Then, learn how to “Grow by Subtraction,” using unconventional strategies to expand your business by working less and having more fun.Growing your business should be a joy, not an exhausting struggle. If you dream of living life on your own terms, The Vacation Effect for Entrepreneurs can help you make that dream a reality.

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  The Quitter's Manifesto - Quit a...

  Tim Rhode, Pat Hiban

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  A life-affirming book for every employee who feels stuck, The Quitter’s Manifesto is an inspiring guide to leaving a job that doesn’t fulfill you in order to find work that does. 
  Quitting a job with a steady paycheck and benefits is tough—you have to write a letter of resignation, find new work or start a business, and dust off the resume. Still, if this was all that was stopping you from making the leap, you probably would have leapt long ago. 
  Though quitting is about action, it’s far more about why you aren’t taking action. If you’ve felt trapped in your job but can’t quite seem to take the next step, this book will give you the game plan you need to deal with uncertainty. The Quitter’s Manifesto was written by two successful Quitters and features the inspiring stories of many more, and they will help you create a plan that will make leaving a job seem less daunting. 
  You’ll learn strategies to:Find the root cause of why you’re stuck and what to do about itDevelop a safer, more gradual approach to transitioning to work that mattersBuild a team to help you find opportunities and navigate difficultiesDialin your financial situation to make quitting less riskyFailure-proof your mind for the ups and downs of changeEasy to read, simple to follow, The Quitter’s Manifesto is a call to freedom for anyone who’s waited too long to make a change. The work you love is out there—and your new job is not to give up on yourself.

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  Startup Opportunities - Know...

  Sean Wise, Brad Feld, Chris Sacca

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  Start strong with essential early-stage guidance from the VC perspective 
   
   
   
  Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. 
   
   
   
  More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how.

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  How Successful People Lead -...

  Anonimo

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  In this perfectly compact read, #1 New York Times bestselling author John C. Maxwell explains how true leadership works.It is not generated by your title. In fact, being named to a position is the lowest of the five levels every effective leader achieves. To be more than a boss people are required to follow, you must master the ability to inspire and invest in people. You need to build a team that produces not only results, but also future leaders. By combining the advice contained in these pages with skill and dedication, you can reach the pinnacle of leadership-where your influence extends beyond your immediate reach for the benefit of others. Derived from material previously published in the Wall Street Journal bestseller The 5 Levels of Leadership.

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  Sweat Equity - Inside the New...

  Jason Kelly

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  Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. 
   
   
   
  In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape.

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