Altri libri che potrebbero interessarti

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  Improbable Mentors & Happy...

  Michael Perry

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  New York Times bestselling author, humorist, and speaker Michael Perry delivers real-world lessons on leadership, creativity, resilience, and entrepreneurship. 
  Entertaining and fundamentally useful no matter the form of art or business you pursue, Improbable Mentors & Happy Tangents is a masterclass in identifying unexpected opportunities and concludes with a chapter titled, “The Most Improbable Mentor Move of All.” 
  This witty and insightful book details how unlikely encounters can shape creativity, business, and life. Brief, punchy, humorous, and packed with memorable characters, it is a powerful read filled with practical wisdom and warm storytelling for readers, entrepreneurs, and dreamers alike. 
  Raised among farmers, loggers, and cowboys, Michael Perry worked as a registered nurse and emergency medical technician before building a career as a New York Times bestselling author, humorist, and in-demand speaker with over 20 books to his name—all the while navigating the dynamic crossroads of creativity and commerce. 
  Author’s note: 
  For three decades now I’ve been my own boss, meeting, working with, advising, and writing about successful, insightful, tenacious, quirky, famous, unknown, and inspirational people of all stripes and stations. 
  This book grew out of a corporate speech I was asked to prepare describing my unlikeliest mentors and the lessons they taught me about how to thrive and survive where the worlds of art and business overlap. 
  This life never would have happened without my mentors. 
  My improbable mentors. 
  The ones who showed me the way. 
  The way. Not the path. 
  The path you gotta make on your own. But when you accumulate advice from a broad range of folks beyond and outside your area of so-called expertise, those folks are showing you the ways things can be done—no matter what you choose to do.

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  The Purpose of Purpose - Making...

  Ron Tite

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  What’s the purpose of corporate purpose? It is simpler than you might think.The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company—these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization’s purpose, the truth is, it is all about driving growth.In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth—for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.Aligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organization’s direction, this book serves as your roadmap to success.

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  Transform Then Thrive - A Tale...

  Steve Gandara

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  Gavin Pearson and Stuart Smith were as different as two people could ever be, each with his own idea how to grow a successful business. Gavin grew up in one foster home after another until he was adopted by a loving couple. What began as a wonderful family suddenly changed when his adopted father was killed. Young Gavin with his widow mother barely made ends meet by her waiting tables and cleaning houses. 
  Stuart Smith grew up with two older sisters in the privileged home of a Wall Street arbitrageur. He played lacrosse and hockey in a private school. As Chairman of the Board of NOP Inc., a high-tech manufacturing organization in Dallas, he always had big dreams. 
  Stock values floundered, stagnated, and then vacillated at sub-standard levels. The Wall Street advisory firm sent Stuart a one-page profile of Gavin Pearson, saying, “He can transform your culture and turn NOP around. Wall Street loves him.” He was well-known for fostering the trust-and-openness high-performance team culture at Prominent Staffing Company. “Bring him on as CEO,” they said. 
  Stuart noted with disappointment that Gavin Pearson was not a younger version of himself. In fact, he was quite the opposite. Gavin had been immensely successful, but his credential screamed, “Brand ambassador for organizational development and cultural transformation”—exactly what Stuart detested as a lot of warm and fuzzy nonsense. For the love of big money, he had to abide by the Wall Street diktat. And for the love of being perceived as the man on top who pulled the right strings, he had to trust Gavin Pearson to make NOP a Wall Street darling again, but not for long if Gavin’s methods didn’t work. 
  Steve Gandara and his team at Excellent Cultures, Inc. have spent nearly five decades producing the world’s best cultures for the world’s best companies, delivering triple- to quadruple-digit ROIs.

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  The Power of Scarcity -...

  Dr. Mindy Weinstein

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  Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. 
   
   
   
  In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services. 
   
   
   
  In this book, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages—supply related, demand related, time related or limited edition—affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives, as well as real-life customers' firsthand experiences.

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  Risque Business - Breastaurants...

  Ty Matejowsky

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  Risqué Business serves up the breastaurant industry, where food service, sex appeal, identity, and gender politics mix. 
  Risqué Business explores the rise and ongoing cultural reckoning of "breastaurants": sports bar–style restaurants like Hooters and Twin Peaks, which have long relied on the sexualized presentation of female servers to attract a mostly straight, male clientele. Ty Matejowsky, professor of anthropology at the University of Central Florida, is uniquely positioned in America's foundational, breastaurant-saturated landscape. From this vantage, he offers a well-balanced account that draws on pop culture, media analysis, and contemporary gender politics. He delivers a smart, layered analysis of how breastaurants commodify youth and femininity, uphold retrograde masculinity, and serve as symbolic battlegrounds in today's highly charged political environments, including America's deeply polarized Red State/Blue State divide. 
  With case studies, cultural critique, and a critical lens on labor and sexuality, Matejowsky reveals how these restaurants are more than just risqué marketing gimmicks. They reflect deeper anxieties about gender, identity, and the uneasy fusion of sex and service in American consumer culture. Risqué Business is a high-spirited study of an industry that thrives at the intersection of appetite and identity.

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  A Blessing - Women of Color...

  Bonita C. Stewart, Jacqueline Adams

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  A Blessing presents a fresh, bold analysis of African American female leadership. An unapologetic look at our often-overlooked role in America's social, political, psychological and economic history, it is armed with data that should be empowering for today's "unicorns." 
   
   
   
  The book offers a "playbook" to help Black unicorns "team up" and find innovative ways to support one another as they climb, what research shows, are lonely, stressful, jagged yet ultimately rewarding ladders of opportunity.

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