Altri libri che potrebbero interessarti

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  Extended Reality in Practice -...

  Bernard Marr

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  Discover one of the biggest business trends of todayExtended reality (XR for short)—which encompasses virtual reality, augmented reality, and mixed reality—is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries.In this book, bestselling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality—virtual, augmented, and mixed reality. You will discover how businesses and organizations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.Extended Reality in Practice is a must-listen for anyone wanting to learn exciting and entirely new ways for people to experience the world around them—and for businesses, new ways to connect and engage with customers and improve business processes.

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  Juggling With Knives - Smart...

  Jim Jubak

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  In his new book, investment expert Jim Jubak explores the "new normal" of market volatility. With remarkable insights into the zeitgeist of financial markets and the economy, Jubak combines the big macro trends with the more mundane aspects of life to depict why volatility is here to stay, why things are not going to get any calmer soon, and how you can make investing decisions to profit off this new reality. 
   
  He presents a unified picture that extends far beyond a narrow view of financial markets, exploring the consequences of using global central banks-the Federal Reserve, the Bank of Japan, the People's Bank of China, and the European Central Bank-as cash machines; the debt model of growth now used worldwide; and the demographics of aging and the coming war between the young and the old. 
   
  He also looks at social trends including the anxiety of affluence, particularly the mismatch between the guaranteed cost of education and the uncertainty of future earnings; the real estate "barbell" and the consequences viewing a home as a financial asset and not simply a place to live; and energy, climate, water, and food insecurity. 
   
  Jubak's mission is to teach investors how to stay sane when people think the sky is falling. In showing what is causing all of this volatility, he provides practical solutions for how you can smartly respond, build a portfolio, and profit.

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  Sun Tzu's Art of War for Women -...

  Catherine Huang, A.D. Rosenberg

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  By following the ancient Chinese teachings of The Art of War, you will discover how to use your natural abilities to find your path in life.
   
  Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.
   
  Sun Tzu's Art of War for Women will help you consider what you want to achieve and why you want to achieve it. Covering Sun Tzu's timeless principles point by point in a conversational and friendly tone, Art of War for Women shows you how you can find your strengths, meet your weaknesses head-on, deal with obstacles, and forge your own unique identity through your career and personal life. Whatever your path, this book will give you strategies, tactics, and practical examples you need to increase your probability of success - and enjoy the process.

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  The Power of Concentration

  Theron Q. Dumont

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  We accomplish more by concentration than by fitness; the man that is apparently best suited for a place does not always fill it best. It is the man that concentrates on its every possibility that makes an art of both his work and his life. All your real advancement must come from your individual effort. This course of lessons will stimulate and inspire you to achieve success; it will bring you into perfect harmony with the laws of success. It will give you a firmer hold on your duties and responsibilities.

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  Communicate in a Crisis by Kate...

  American Classics

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  The book outlines a strategic approach to crisis communication, emphasizing the importance of preparation, managing the message, engaging with stakeholders, and recovery. It begins by urging organizations to define what a crisis means for their brand, setting the stage for effective crisis management planning. Hartley also underscores the necessity of having a solid communication plan, detailing the crafting of clear, empathetic messages, the strategic use of social media, and the critical role of factual communication in building trust​​​​​​. 
  A key highlight is the differentiation between issues and crises, illustrating how a crisis can vary from one organization to another. Hartley brings to light the unique challenges posed by the digital age, such as the spread of misinformation and the rapid escalation of consumer outrage on social media. Through practical examples and expert insights, she guides readers on how to respond swiftly and accurately, ensuring their brand navigates through crises with clarity, empathy, and decisiveness​​​​​​. 
  If you've already read the original book, this summary serves as a perfect refresher to cement the most important lessons. If you haven't, fear not; you'll find all the practical information you need to apply these critical communications strategies in your own context. "Communicate in a Crisis" is an indispensable resource for anyone looking to safeguard their brand's reputation and maintain trust with their audience during challenging times.

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  The Network - The Battle for the...

  Scott Woolley

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  The astonishing story of America's airwaves, the two friends-one a media mogul, the other a famous inventor-who made them available to us, and the government which figured out how to put a price on air. 
  This is the origin story of the airwaves-the foundational technology of the communications age-as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor. 
  David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio. Sarnoff was convinced that Armstrong's inventions had the power to change the way societies communicated with each other forever. He would become a visionary captain of the media industry, even predicting the advent of the Internet. 
  In the mid-1930s, however, when Armstrong suspected Sarnoff of orchestrating a cadre of government officials to seize control of the FM airwaves, he committed suicide. Sarnoff had a very different view of who his friend's enemies were. 
  Many corrupt politicians and corporations saw in Armstrong's inventions the opportunity to commodify our most ubiquitous natural resource-the air. This early alliance between high tech and business set the precedent for countless legal and industrial battles over broadband and licensing bandwidth, many of which continue to influence policy and debate today.

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