Altri libri che potrebbero interessarti

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  On the Trail of the Jackalope -...

  Michael P. Branch

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  The never-before-told story of the horned rabbit—the myths, the hoaxes, the very real scientific breakthrough it inspired—and how it became a cultural touchstone of the American West. 
  Just what is a jackalope? Purported to be part jackrabbit and part antelope, the jackalope began as a local joke concocted by two young brothers in a small Wyoming town during the Great Depression. Their creation quickly spread around the US, where it now regularly appears as innumerable forms of kitsch wall mounts, postcards, keychains, coffee mugs, shot glasses, and so on. A vast body of folk narratives has carried the jackalope’s fame around the world to inspire art, music, film, even erotica! 
  Although the jackalope is an invention of the imagination, it is nevertheless connected to actual horned rabbits, which exist in nature and have for centuries been collected and studied by naturalists. Around the time the two young boys were creating the first jackalope in Wyoming, Dr. Richard Shope was making his first breakthrough about the cause of the horns: a virus. When the virus that causes rabbits to grow “horns” (a keratinous carcinoma) was first genetically sequenced in 1984, oncologists were able to use that genetic information to make remarkable, field-changing advances in the development of antiviral cancer therapies. The most important of these is the human papillomavirus (HPV) vaccine, which protects against cervical and other cancers. Today, jackalopes are literally helping us cure cancer. 
  For fans of David Quammen’s The Song of the Dodo, Jon Mooallem’s Wild Ones, or Jeff Meldrum's Sasquatch, Michael P. Branch's remarkable On the Trail of the Jackalope is an entertaining and enlightening road trip through the heart of America.

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  Pain - The Search for Relief

  Scientific American

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  Burning. Shooting. Stabbing. Sometimes the cause is unknown. Sometimes it begins as the result of an injury. Whatever form it takes, chronic pain often resists treatment. In this audiobook, we examine the latest advances in understanding the pathology of chronic pain and the efforts to find better, nonopioid treatment options including electrical stimulation of nerves, venom from spiders and other creatures, and psychological interventions including virtual-reality therapy and acupuncture.

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  Video Marketing Lead

  Stephen G. Regent

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  Video Marketing Lead: Essential Guide for Beginners on Video Marketing and Social Media, Discover the Secrets to Using Videos to Reach Massive AudienceVideo content has been proven to be the most effective of the majority of other forms of online content. When watching a video, customers are more likely to remember the video than they are to remember written content or an image, for example. Because of this, marketing videos tend to have a much bigger impact on potential new customers as opposed to a marketing banner, for example.Video can be an extremely powerful medium when it comes to connecting with and communicating with your audience. Many businesses have found that the use of video allows them to better present their brand ‘voice’ and image in a way that customers will be able to relate to personally.One of the most popular types of video content is marketing content, where you will come up with a short movie that convinces customers to express interest in your brand. Some marketing videos may focus on the brand as a whole, whilst others may focus on a particular product or service. You may use actors, animations, or something else in order to put together a marketing video.Every business which has an online presence should use video content in some form or another. With video now being more and more accessible, even the smallest of businesses with the tightest of budgets can afford to use video content to some extent, even if it is just Snapchat stories or Facebook Live videos.If you’re not yet using video content for your marketing strategy, you should definitely change things starting now because even the smallest of businesses are benefiting from it now. To learn more, scroll up and click “add to cart” now.

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  The Formula for Better Health -...

  Tom Frieden

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  In The Formula for Better Health, Tom Frieden—named "the most influential leader in American public health since C. Everett Koop" by former Mayor Michael Bloomberg—reveals how to defeat the world's deadliest diseases.Drawing from decades leading New York City's health department after 9/11, directing the CDC during the Ebola epidemic, and fighting tuberculosis and other lethal threats in India and around the world, Frieden combines compelling stories with insider knowledge to show how to win the battle for health.In this book, you will step into laboratories that solve mysteries and expose deadly deceptions. You'll learn how disease detectives ended America's largest outbreak of drug-resistant tuberculosis, what caused the deadliest mistake during the Covid pandemic, and why we ignore fatal warnings. Most importantly, you'll find out how to stop today's leading killers.The Formula for Better Health bridges the lethal gap between scientific knowledge and life-saving action. Whether you want to protect your own health, safeguard your community, or solve seemingly impossible health challenges—or all three—this book offers hope and a path to a healthier future.

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  The Natural History Volume 3

  Pliny the Elder

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  Naturalis Historia (Latin for "Natural History") is an encyclopedia published circa AD 77-79 by Pliny the Elder. It is one of the largest single works to have survived from the Roman empire to the modern day and purports to cover the entire field of ancient knowledge, based on the best authorities available to Pliny. The work became a model for all later encyclopedias in terms of the breadth of subject matter examined, the need to reference original authors, and a comprehensive index list of the contents. The scheme of his great work is vast and comprehensive, being nothing short of an encyclopedia of learning and of art so far as they are connected with nature or draw their materials from nature. The work divides neatly into the organic world of plants and animals, and the realm of inorganic matter, although there are frequent digressions in each section. He is especially interested in not just describing the occurrence of plants, animals and insects, but also their exploitation (or abuse) by man, especially Romans. The description of metals and minerals is particularly detailed, and valuable for the history of science as being the most extensive compilation still available from the ancient world. (Summary from Wikipedia)This third volume includes books eleven to fifteen, covering the following subjects:Book 11 - The various kinds of insectsBook 12 - The natural history of treesBook 13 - The natural history of exotic trees and an account of unguentsBook 14 - The natural history of the fruit treesBook 15 - The natural history of the fruit trees

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  The Family Guide to Psychiatric...

  Mark J. Russ

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  Each year, millions of Americans face psychiatric hospitalizations, yet this process often remains shrouded in stigma and mystery. In this indispensable guide, Mark J. Russ, MD, offers patients and families essential support and vital information to navigate this challenging process, from admission to discharge. 
   
   
   
  The Family Guide to Psychiatric Hospitalization provides a comprehensive look into the procedures, treatments, and dynamics of the psychiatric care system. Dr. Russ provides invaluable information on the history and evolution of psychiatric hospitals; the logistics of the admission process, including how to choose the right hospital based on patient needs; what families and patients can expect during every treatment phase, from initial assessment to active treatment to planning for discharge; the legal aspects of hospitalization, including patient rights and advocacy; and more. 
   
   
   
  Dr. Russ shares not only professional insights but also his own personal journey with psychiatric hospitalization. His dual perspective as both physician and patient brings an unprecedented depth of compassion and understanding to this guide. Designed to educate and empower families, this book serves as a beacon of hope and a testament to the healing power of informed and compassionate care.

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