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Sinossi

Do you have a great business idea but almost no marketing budget? Competing against big companies with deep pockets can feel impossible—but it doesn’t have to be.  
*Bootstrapped Marketing* shows you how to turn financial constraints into your greatest advantage. Instead of wasting money on flashy campaigns, you’ll learn to leverage creativity, resourcefulness, and proven low-cost strategies to grow your business from the ground up. 
Inside, you’ll discover how to find your ideal customers, attract them authentically, and build a loyal community without spending a fortune. Learn the guerrilla marketing mindset that helps small businesses outmaneuver big players, plus practical tactics you can apply immediately.  
What you’ll learn: 
- Identify and connect with your target audience on a shoestring budget   
- Build powerful networks and relationships without expensive events   
- Create compelling content with free or affordable tools   
- Repurpose content to maximize reach across multiple platforms   
- Gain visibility with guerrilla PR hacks and micro-budget ads that work   
- Optimize your website for conversions and customer trust   
- Automate repetitive tasks using free and freemium tools   
- Increase revenue through simple upsell and cross-sell strategies   
- Track ROI effectively with accessible, low-cost analytics   
Kael Lawson, a seasoned entrepreneur, combines real-world experience with actionable tactics that any business owner can use—no fluff, no hype, just strategies that work.  
If you’re ready to stop letting a lack of funds hold you back, this book is your roadmap. With *Bootstrapped Marketing*, you’ll discover that resourcefulness is the new competitive edge. 

Durata: circa 4 ore (04:22:13)
Data di pubblicazione: 09/09/2025; Unabridged; Copyright Year: — Copyright Statment: —

• Economia e management
• Corpo, mente e spirito