Altri libri che potrebbero interessarti

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  Climate Justice - Hope...

  Mary Robinson, Caitríona Palmer

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  An urgent call to arms by one of the most important voices in the international fight against climate change, sharing inspiring stories and offering vital lessons for the path forward.Former President of Ireland Mary Robinson's mission to bring together the fight against climate change and the global struggle for human rights has taken her all over the world. It also brought her to a heartening revelation: that that an irrepressible driving force in the battle for climate justice could be found at the grassroots level, mainly among women, many of them mothers and grandmothers like herself. Robinson met with ordinary people whose resilience and ingenuity had already unlocked extraordinary change: from a Mississippi matriarch whose campaign began in her East Biloxi hair salon and culminated in her speaking at the United Nations, to a farmer who transformed the fortunes of her ailing community in rural Uganda.In Climate Justice, she shares their stories, and many more. Powerful and deeply humane, this uplifting book is a stirring manifesto on one of the most pressing humanitarian issues of our time, and a lucid, affirmative, and well-argued case for hope.

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  AI for Marketing and Product...

  A. K. Pradeep, Andrew Appel,...

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  Get on board the next massive marketing revolution 
  AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. 
  The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how": 
   How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? 
   Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.

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  Cradle to Cradle - Remaking the...

  Michael Braungart, William...

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  "Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience redesigning everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

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  The Seeker Climate Activist...

  Seeker

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  Learn all about the science behind climate change, endangered species and the tech advances powering our future in The Seeker Climate Activist Collection! 
   
  Inventions Helping Fix the Climate Crisis 
  Scientific research and data show that the Earth doesn't have much time before climate change becomes irreversible. Listen to how scientists, researchers and everyday people around the world are creating new methods and inventions to conserve energy, reduce waste and recycle. You'll learn about: 
  • The plastic scientists developed that infinitely recyclable 
  • How plastic bags can be turned into fuel 
  • How mini-nuclear reactors could reinvent the energy industry 
  And more! 
   
  How to Save the World One Animal Species at a Time 
  There are more than 40,000 animals species that are vulnerable, endangered and critically endangered. Conservationists, scientists and organizations all over the world are exploring ways to help stop these endangered animals from going extinct. Listen in to how lab-grown super corals could save the ocean, an unusual way to save bluefin tuna, how close we are to saving the bees and more! 
   
  Breakthroughs: Science and Tech Advances Powering Our Future 
  Did you know that there is a molecule that may be a key to increasing human lifespans? Learn about this interesting research and more scientific advances powering the future of technology, interstellar exploration and the human body. 
  You'll learn about: 
  • The future of self-driving cars 
  • How close we are to terraforming Mars for human life 
  • How scientists across the world are creating a map of the human brain 
  And more!

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  I Superorganism - Learning to...

  Jon Turney

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  Every human body carries a secret cargo: a huge population of microorganisms living in the mouth, on the skin, in the gut. They help digest our food. They make essential vitamins. They break down toxins and metabolise drugs. They exert an invisible influence on our hormones, our immune systems, perhaps even our brains.
  
  This is the human microbiome – a living, shifting system of previously unimagined importance and complexity.
  
  In this first book-length account of this new realm of human biology, award-winning science writer Jon Turney explores the microbiome in detail, charting its birth and development, investigating how it works, and assessing its many implications for our health, including its potential to shed new light on conditions such as bowel diseases, cancer, allergies and asthma. He considers the potential impacts of our modern disinfectant and antibiotic obsessions, and ponders a future of designer microbiomes and mood-altering probiotics.
  
  This book will make you think again about your relationship with your body, your habits – even your sense of who and what you are – as it reveals what it means to be a 21st century superorganism.

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  Overdosed America - The Broken...

  John Abramson

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  “Overdosed America reveals the greed and corruption that drive health care costs skyward and now threaten the public health. Before you see a doctor, you should read this book.” —Eric Schlosser, author of Fast Food NationUsing the examples of Vioxx, Celebrex, cholesterol-lowering statin drugs, and anti-depressants, Overdosed America shows that at the heart of the current crisis in American medicine lies the commercialization of medical knowledge itselfFor twenty years, John Abramson, M.D., cared for patients of all ages in a small town north of Boston. But increasingly his role as family doctor was undermined as pressure mounted to use the latest drugs and high-tech solutions for nearly every problem. Drawing on his background in statistics and health policy research, he began to investigate the radical changes that were quietly taking place in American medicine.At the heart of the crisis, he found, lies the changed purpose of medical knowledge—from seeking to optimize health to searching for the greatest profits. The lack of transparency that has become normal in commercially sponsored medical research now taints the scientific evidence published in even our most prestigious medical journals. And unlike the recent scandals in other industries that robbed Americans of money and jobs, this one is undermining our health.Commercial distortion pervades the information that doctors rely upon to guide the prevention and treatment of common health problems, from heart disease to stroke, osteoporosis, diabetes, and osteoarthritis. The good news, as Dr. Abramson explains, is that the real scientific evidence shows that many of the things that you can do to protect and preserve your own health are far more effective than what the drug companies' top-selling products can do for you—which is why the drug companies work so hard to keep this information under wraps.In what is sure to be one of the most important and eye-opening books you or your doctor will ever read, John Abramson offers conclusive evidence that American medicine has broken its promise to best improve our health and is squandering more than $500 billion each year in the process.

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