Altri libri che potrebbero interessarti

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  Content for Everyone - A...

  Jeff Adams, Michele Lucchini

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  Content for Everyone is a must-read for creative entrepreneurs looking to improve the usability and accessibility of their website, email and social media content. 
  With over a billion people living with some form of disability worldwide, it’s more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you’ll learn techniques to make your content more accessible, without needing any in-depth technical knowledge. From adding meaningful alternative text to images, to choosing colors with enough contrast for easy readability, to adding captions to your videos and more, Content for Everyone has everything you need to reach a wider audience and improve the user experience for everyone. 
  Don’t miss out on the opportunity to improve your content and reach more people.

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  Leader Habit The: Book summary &...

  Logan Crest

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  This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas.
   
  
   
  What if becoming a great leader wasn’t about talent or personality but about simple, repeatable habits? The Leader Habit reveals how leadership excellence is built through daily micro-behaviors that become second nature over time. Instead of relying on theory or lengthy training sessions, the author presents a practical, science-backed approach to leadership development—one habit at a time.
   
  Through engaging stories, real-world examples, and psychological insights, this audiobook provides an actionable framework to help leaders enhance their decision-making, communication, influence, and resilience. By mastering small but impactful leadership habits, anyone can unlock their full potential and create lasting change within their organization.

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  Summary of Edward Bernays’s...

  Falcon Press

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  Buy now to get the main key ideas from Edward Bernays’s Crystallizing Public Opinion 
    
  In Crystallizing Public Opinion (1923), Edward Bernays provides extensive explanations of the broad principles of the public relations profession. He seeks to recover the reputation of this field of study, helping readers to view it as a result of intellectual traditions. In his view, the goal of public relations is to facilitate public communications by crafting and maintaining a firm and direct simplification of complex social issues. He describes the public relations counsel as a social scientist who specializes in fully understanding the public opinion and knowing the means through which the public mind is influenced, touching on the subjects of propaganda, stereotypes, the press, and public interactions.

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  Income From Outcomes - Tap Into...

  Paul Henderson

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  Your company sells and makes a profit. Great! But does your company evolve the way it sells and profits?  
  Many organisations fail to achieve the vast untapped value available to them. Unseen opportunities can skyrocket revenue and profits but are tragically never realised.  
  Income from Outcomes puts the key to unlocking that potential directly at your fingertips. You will have the power to propel your company to amazing new heights.  
  At the highest level, it’s not complex. The book provides a roadmap for following an outcome-based approach. It enables your business customers to thrive whilst increasing your company’s revenue and bottom line. 
  From the author who brought you The Chief Capability Officer and The Outcome Generation. Income from Outcomes draws from these previous works, from the author’s extensive experience and from the input of almost 150 executives across 300 hours of one-on-one and small-group research sessions. 
  Can you afford not to grab the unrealised opportunities for your business? Read Income from Outcomes today to evolve your company's revenue and profit-making potential now.  

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  Two Brown Envelopes: How to...

  Hazem Mulhim

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  When Hazem Mulhim was starting out in life, his father presented him with two brown envelopes: one bulging with money, the other flat with some dollar bills. Only one—and its contents—would be his. After a brief but memorable discussion, his father made the decision that would influence the rest of Hazem’s life. Two Brown Envelopes offers a refreshingly candid account of the ups and the downs of building a business in the age of globalization. Hazem started out as a shop owner, opening the first computer store in Jordan in the 1980s. Since then, he has built a global business that provides anti-money-laundering and other technology solutions for almost 10 percent of the world’s banks. Unlike most business memoirs that only recount achievements, Two Brown Envelopes takes you on a roller-coaster journey—revealing the humbling lows of defeat and the highs of winning—proving that what defines your future is how well you shrug off setbacks and bounce back from failure.

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  The Business Leaders Essential...

  Stephen Dann

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  Marketing rarely seems to deliver on its promise.You probably don't have the budgets to compete with the big players. You find it difficult to justify spending all that money and you cannot be sure if your marketing budget is being wasted. Maybe you've hired marketing managers, experts or agencies who have promised much, but achieved little.Whatever your situation a practical detailed marketing plan with specific objectives, actions, and measures is essential - backed by a robust management process to keep the plan on track and ensure delivery.Without these two essential components your marketing will be ineffectual, slow, and underwhelming and your investments destined for failure.In The Business Leaders Essential Guide to Marketing, renowned business adviser, Stephen Dann sets out the methods, the tools, and the techniques to enable you to plan your marketing activity with clear measurable results and ensure you gain new customers.Whether you are a business owner, marketer, or entrepreneur, The Business Leaders Essential Guide to Marketing enables you to develop and implement marketing plans to achieve your commercial goals. You will discover:        Why marketing fails       How to assess your current situation       How to define your ideal customer       How to develop messaging and brands       Where to focus and what to measure       What's in your marketing plan       The process to ensure your marketing plans are implemented       What might go wrongStephen Dann is a creative thinker, innovator, marketer, strategist, author, and renowned business adviser. He has built and led marketing teams in 5 major organisations building high performing teams, harnessing new technology and innovative approaches. Stephen openly shares his tried, tested, and innovative approaches with entrepreneurs, business leaders and their teams. Information on books, insights and other materials can be found at: www.businessimpactsolutions.co.uk

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