Weitere Bücher, die Sie mögen werden

• 

  Spheres of Influence - How to...

  Bradley Englert

  • 0
  • 0
  • 0

  Transcend Networking
  Brad Englert has written Spheres of Influence: How to Create and Nurture Authentic Business Relationships to help emerging leaders develop and perfect what he calls the “critical hard skill” of building effective and enduring business relationships. 
  There are two major parts to the book. The first part of the book focuses on the “internal sphere of influence,” those people with whom readers can have the most direct impact: relationship with the boss, relationships with executive leaders, relationships with direct reports, and relationships with all staff. In the second part, Englert focuses on the “external sphere of influence,” and explores relationships where readers have less direct impact. These include relationships with customers, relationships with peers and influencers, and finally, relationships with strategic vendor partners. The real-world stories in this book are relevant to a diverse range of industries, organizations, and backgrounds. In these pages, emerging and aspiring leaders will learn how to build authentic, mutually beneficial, trusting, and enduring relationships spanning years and even decades.

  Zum Buch

• 

  The Cost of Poor Leadership

  Michael Allmon

  • 0
  • 0
  • 0

  Leadership is often seen as the basis of success in business, politics, or community organizations. When practical, it inspires, drives progress, and cultivates environments where people can thrive. However, when leadership is poor, the consequences can be disastrous. Poor leadership fosters disengagement, inefficiency, and toxicity, leading to high turnover, decreased productivity, and ultimately, failure. Many organizations and teams fail not because they lack talent or resources but because they are led by individuals who do not understand the true nature of leadership. They may be driven by ego, lack self-awareness, or fail to cultivate essential skills such as communication, delegation, and empathy. In some cases, leaders rise to their positions through favoritism or bureaucracy rather than merit, leading to incompetence that trickles down throughout every level of an organization. This book examines numerous examples of poor leadership and its detrimental effects, delving into how toxic leadership manifests in various forms, including micromanagement, a lack of vision, poor communication, and a failure to take accountability. Each chapter will examine a critical aspect of poor leadership, supported by real-world examples, case studies, and analysis. The goal is to highlight what goes wrong and understand how individuals and organizations can recognize, address, and correct leadership failures. Poor leadership is not just an individual problem; it's an organizational epidemic failure. The damage it inflicts is often long-lasting, affecting employee morale, financial performance, and even the reputation of an entire institution. By understanding the root causes and importance of poor leadership, we can take meaningful steps toward building stronger, more effective leaders who inspire rather than diminish those they lead.

  Zum Buch

• 

  Digital Niche Marketing -...

  David Finstein

  • 0
  • 0
  • 0

  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

  Zum Buch

• 

  Cryptocurrencies Explained Easy...

  Elias King

  • 0
  • 0
  • 0

  In the beginning it was barter, then gold, later the banknote. History shows us an evolution in the way we trade and buy goods. 
  It is likely that Bitcoin and other cryptocurrencies can be considered as the “salt” of antiquity, which was then replaced by gold, and therefore new diffusion systems or supports will be born for digital currencies that will further revolutionize the real financial market. 
  In a world where a minority of the planet has most of the economic resources, it is desirable and also highly probable that a turnaround in the economy would bring real people to their knees. Giants, but it would give the people their legs back and enable them to walk in a new society based on ideals of solidarity. 
  Long live freedom, and long live an economy untied from the interests of the powerful where there is a real redistribution of financial resources and capital. 
  About the author: 
  Elias King is an entrepreneur, digital marketer, and life coach with more than 20 years of experience in the sector.

  Zum Buch

• 

  Ignite Your Happiness: Simple...

  Orion Merriweather

  • 0
  • 0
  • 0

  Ignite Your Happiness: Simple Secrets for a Thriving Mindset 
  Are you eager to elevate your well-being and cultivate a thriving mindset in your life? Searching for a straightforward guide that reveals all the essential elements for unlocking lasting happiness? Your quest ends here! 
  This audiobook serves as your ultimate companion for enhancing your understanding, applying actionable insights, and engaging in practical exercises. With this knowledge, you're on the path to success. 
  Updated for the latest insights into achieving happiness. 
  Key features of this insightful guide include profound insights into discovering joy through actionable strategies for lasting happiness, in-depth exploration of concepts related to achieving fulfillment, and effective strategies for personal development. 
  Our guide stands out through its comprehensive approach, vital for achieving your goals. Themes are not merely glossed over; they are explored in depth with clarity. 
  Please note that this guide is an independent resource designed solely for your benefit and is not affiliated with any official wellness entities. 
  Crafted with a clear structure and accessible language, our audiobook ensures smooth transitions between ideas. Say goodbye to confusing jargon and embrace straightforward, precise, and insightful content. 
  So, why hesitate? Click the BUY NOW button, secure your audiobook, and embark on your journey to discovering joy and happiness!

  Zum Buch

• 

  The Sale - The Number One...

  Jon Gordon, Alex Demczak

  • 0
  • 0
  • 0

  In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success. 
   
   
   
  The authors tell the story of Matt Williams, a sales representative for Turnbow Technologies, an aviation technology company founded by his grandfather. Matt encounters many obstacles both personally and professionally, and ultimately finds himself in a struggling marriage, an unfulfilling job, in a desperate search for answers, and at the crossroads of a major decision that will determine his future. Matt meets an unlikely mentor, who may just have the answers Matt seeks, as he faces the biggest decision and test of his life. The Sale follows Matt as he learns: why his pursuit of financial success at the expense of his family and the people he loves is counterproductive; the power of integrity, trust, and consistency; and powerful ways to create fulfilment and real success that endures. 
   
   
   
  Perfect for managers, sales professionals, and teams that are seeking durable, reliable, and powerful strategies for success at work, The Sale also belongs on the bookshelves of anyone looking for insightful ways to achieve their goals and realize their greatest potential.

  Zum Buch