Altri libri che potrebbero interessarti

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  The Bleep Test - How New Doctors...

  Luke Austen, Professor Dame...

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  What does it mean to help save someone's life? How does it feel to nearly kill a patient? Can we keep our patients safe at night? In the face of overwhelming pressures, can we thrive or only survive? And is a happy life as a doctor still possible? 
   
   
   
  In the early months and years of work, it is these kinds of questions, rather than any technical or knowledge-based queries, which preoccupy many new doctors. This elusive, hidden curriculum is pervasive within departments, around hospitals, and across health systems, but is rarely, if ever, explicitly examined and discussed. At its core is the issue that should matter above all others—how we can keep our patients as safe as possible. 
   
   
   
  The Bleep Test combines gripping and startlingly vulnerable recollections of early experiences on the wards with an array of research findings, from psychology and human biology to anthropology, business, and behavioral economics. Acknowledging that the truly complex challenges facing new doctors lie far beyond the realms of the traditional medical sciences in which they were trained, the book explains that the shift to being a doctor depends on first understanding how we think, reason, and behave as someone we have been all our lives—a human amongst humans.

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  My Life My Science: Pursuing a...

  Nancy Sabin Wexler

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  “Nancy Wexler’s story is a lesson in courage, fortitude, heroism, and above all … love. I read it in one gulp. My heart is full.” — Carol Burnett, actor and writer  
  When Nancy Wexler was 23, her father revealed that the mysterious illness inexorably diminishing her mother had a name. Huntington’s disease, a fatal, hereditary, neurodegenerative disorder. Newly aware she had a fifty-fifty chance of developing the same condition, Wexler could have retreated. Instead, she immersed herself in what has become a lifetime’s pursuit of the causes of the disease and a cure. 
  She pioneered groundbreaking fieldwork that enabled the identification of the responsible gene. She took charge of what is now the Huntington's Disease Foundation and made it a force to be reckoned with. And when the human genome became a focus of scientific study, she was an eloquent voice for patients in disease gene research and insistent advocate for ethical use of genome sequence information. 
  Now living with Huntington’s disease, Nancy Wexler has drawn on decades of letters, research notes, and vivid memories to describe her remarkable life with warmth, wit, and unsparing honesty. 
  She takes us from a privileged but shadowed California childhood to the shores of Venezuela’s Lake Maracaibo, where she and colleagues earned the community trust that enabled them to collect blood samples and construct pedigrees, to the innovative consortium of research laboratories where those samples revealed the malevolent gene, to the halls of Congress where she pressed legislators for resources, and the boardrooms where philanthropists were persuaded into action. 
  In this book, Wexler tells a unique story about the intertwining of personal stakes and professional passions, a testament to her courage, persistence, and belief that science can change destinies—one life, one family, one gene at a time.

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  Medicinal Plants - 200 RECIPES:...

  Benjamin X. Campbell

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  Medicinal Plants 200 Recipes: A Complete Guide to the Use of Aromatic Oils in Aromatherapy, Herbalism, Health, and Well-Being 
  Unlock the therapeutic power of nature with Medicinal Plants 200 Recipes. This comprehensive audiobook is your ultimate guide to using aromatic oils and wild herbs for health and wellness. With over 200 recipes, you'll learn how to incorporate these natural remedies into your everyday life, whether through aromatherapy, herbalism, or simple self-care routines. 
  From soothing essential oils to healing herbal infusions, this audiobook covers everything you need to know about identifying and utilizing wild plants to support your well-being. You’ll discover practical recipes for enhancing mental clarity, promoting relaxation, boosting immunity, and so much more. 
  Key Features:Over 200 recipes for using aromatic oils and wild herbsExpert guidance on the therapeutic uses of plants for health and wellnessStep-by-step instructions for crafting your own remediesTips on identifying wild herbs and safely using them in aromatherapy and herbalism 
  Whether you're new to herbalism or an experienced practitioner, Medicinal Plants 200 Recipes will deepen your understanding of plant medicine and help you harness the natural healing powers of aromatic oils and wild herbs. Embrace the benefits of nature’s remedies and enhance your well-being today!

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  Cpa Martketing - Get a smooth...

  Jeff Walker

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  Tired Of Paying For Clicks That NEVER Seem To Convert? DiscoverThe Six Easy Steps To CPA Marketing That Can Put Thousands Of Dollars Into Your Pocket Each Month!
  
  PPC advertising has been around for a while now and has established itself as the primary model for advertising on the web. Of course, PPC advertising is 'Pay Per Click' advertising, which basically means that you only pay as an advertiser when someone actually clicks on your ad. This is different from paying for a fixed spot in a magazine or on a website because you only pay when your ad generates views.
  
  For the advertiser, this is a very good deal because it essentially means that you only pay when you are successful. An advert that sits on a website not attracting any clicks will actually cost you nothing and you will thus be able to ensure that you get a very high ROI (return on investment).
  
  This is even more true if you use CPA advertising, which is in many ways the natural evolution of PPC. CPA essentially stands for 'Cost Per Action' or 'Cost Per Acquisition' and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment.
  
  Well, in reality you will sometimes still pay per click but even then CPA gives you a figure for how much each action is costing you – allowing you to calculate your precise profit margin. This is the metric that every advertiser should be most interested in. Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win.
  
  CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning.
  
  And if that's your plan, then you've come to the right place! This book will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let's take a dive into the complex world of CPA marketing...
  
  Below are some of the information that you are about to learn:
  
  * The Basics of CPA Marketing
  * CPA Versus Other Forms of Marketing – Who is PPC For?
  * Choosing the Right CPA Network
  * Which Platform Should You Use?
  * Top Tips for Effective CPA Ads
  * The Importance of Tracking
  * Creating a Landing Page
  * How to Make Money With CPA
  * The CPA Success Formula

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  Eco-Friendly Fashion -...

  Marrex Silvain

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  What if having better style meant buying less—not more? 
   
  Fashion moves quickly. Trends change, collections multiply, and the pressure to constantly buy something new has become part of modern consumer culture. 
   
  But a more thoughtful approach to fashion is possible. 
   
  Eco-Friendly Fashion explores the connection between minimalism, personal style, and sustainable consumption—and how everyday choices can create a wardrobe that is more intentional, practical, and responsible. 
   
  Sustainable fashion doesn't require giving up style. 
   
  It begins with learning to buy differently, use things longer, and consume with greater awareness.

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  Tyrannosaurus Rex The: The...

  Editors Charles River

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  The massively popular 1990 novel Jurassic Park by Michael Crichton and its subsequent movie adaptations led to a huge resurgence in interest in dinosaurs and the prehistoric world. That interest continues to the present day, even though most of the dinosaurs in Jurassic Park weren’t actually from the Jurassic period. Triceratops, Velociraptor, Tyrannosaurus Rex and the huge sauropods such as Brachiosaurus that feature in the book and movies all actually belong to the Late Cretaceous period, more than 40 million years after the end of the Jurassic. Regardless, certain kinds of dinosaurs remain instantly recognizable, and among them, the “king” is undoubtedly the Tyrannosaurus.  
  	The first discovery of a Tyrannosaurus was made in 1902 and the largest carnivorous dinosaur ever found at the time quickly gripped the popular imagination. Even its name was dramatic - Tyrannosaurus Rex means “King of the Tyrant Lizards.” The T-Rex as it quickly became known didn’t appear until the last age of the Late Cretaceous period, the Maastrichtian, but when it did, it was the biggest and most terrifying of all the theropod predators. The T-Rex was around 13 feet tall at the hips (its tallest point since it isn’t believe to have stood upright), it was over 35 feet long, and it weighed about nine metric tons. Like most therapods, it had very powerful hind legs and much smaller fore legs, so the front legs look almost comically small. This dinosaur also had a large and powerful tail to counterbalance its very large head (some T-Rex skulls are nearly five feet long). Within the skull was a massive jaw lined with teeth up to a foot long. A reconstructive study has estimated that a T-Rex jaw was capable of exerting a pressure of over 55,000 Newtons; the equivalent of almost six tons of pressure. It was fast too, possibly capable of moving at speeds of up to 25 miles per hour. 

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