From the Ground Up

Bree Johnson, Jessica Hatzis

Summary

THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body. 
 
The only thing scarier than a new idea is an old one. 
 
Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs. 
 
With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy. 
 
Curious? Time to risk it for the biscuit.

Publishing date: 2026-07-02; Unabridged; Copyright Year: 2026. Copyright Statment: —