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The Brand New Future - How brands can save the world - cover

The Brand New Future - How brands can save the world

Bob Sheard

Casa editrice: LID Publishing

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Sinossi

Today’s consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing, and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.
Disponibile da: 17/04/2025.

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