Unisciti a noi in un viaggio nel mondo dei libri!
Aggiungi questo libro allo scaffale
Grey
Scrivi un nuovo commento Default profile 50px
Grey
Iscriviti per leggere l'intero libro o leggi le prime pagine gratuitamente!
All characters reduced
Sensory Branding - cover

Sensory Branding

Bianca Harrington

Traduttore A AI

Casa editrice: Publifye

  • 0
  • 0
  • 0

Sinossi

"Sensory Branding" argues that in today's competitive landscape, engaging customers through all five senses is essential for building lasting brand impressions and driving purchasing decisions. It explores how sight, sound, smell, taste, and touch can be strategically used to create profound emotional connections and foster customer loyalty, underscoring that brands stimulating multiple senses gain a distinct advantage. The book delves into the science of sensory perception, revealing how our brains process sensory information and examining how the strategic application of sensory cues can enhance brand experiences. 

 
This book uniquely combines scientific rigor with practical application, providing a framework for understanding how the senses work together to create a holistic brand experience. It progresses from fundamental principles of sensory perception to detailed explorations of each sense, using real-world examples and case studies from various industries. 

 
Ultimately, the book provides tools and frameworks for measuring the return on investment of sensory branding initiatives, offering actionable advice for marketing strategy and brand management.
Disponibile da: 03/03/2025.
Lunghezza di stampa: 102 pagine.

Altri libri che potrebbero interessarti

  • How to Breathe While Suffocating - A Story Of Overcoming Addiction Recovering From Trauma and Healing My Soul - cover

    How to Breathe While Suffocating...

    Bruce W. Brackett

    • 0
    • 0
    • 0
    How to Breathe While Suffocating is your antidote to the all-too-common tendency to surrender, giving up on your life's ambitions. You don't have to give up! For anyone who has gotten caught in the trap of "I can't do it," this book reminds you that you are enough, you possess value, and your unique ability to engage with the world can and will get you to where you want to be. Through simple positive affirmations, unflinching first-person stories, and insightful analysis, author Bruce W. Brackett helps you focus on the positive and keep moving forward. 
     
     
     
    ● Gain the inspiration you need to seize your potential, find confidence, and step into your authentic self 
     
     
     
    ● Change your outlook on life with simple slogans and mantras for developing a healthier, more positive attitude 
     
     
     
    ● Hear the compelling story of one man who overcame insurmountable odds and found salvation from negativity and self-doubt 
     
     
     
    After a two-decade healing journey of intensive trauma therapy, psychiatric treatment, and rehab, Bruce has emerged a survivor. Anyone in the midst of their own healing journey will resonate with benefit from his lived experience, portrayed here with intimate vulnerability and universal appeal.
    Mostra libro
  • Freedom Formula The: Why Your Business Could Be Stealing Your Financial Future (And How to Win It Back) - cover

    Freedom Formula The: Why Your...

    Jackson Millan, Harvey Lynch

    • 0
    • 0
    • 0
    The Freedom Formula: Why Your Business Could Be Stealing Your Financial Future (And How to Win It Back) 
    by Jackson Millan & Harvey Lynch 
    Entrepreneurship promises freedom. For many business owners, it becomes a financial trap. 
    If you work long hours yet struggle to build real personal wealth, this book shows why the usual approach fails and how to fix it. 
    The Freedom Formula shows you how to reverse-engineer your business model starting with your personal financial goals. You will learn to design a business that pays you first, builds lasting wealth, and gives you back your time and lifestyle. No fluff. No guesswork. Only practical steps to escape burnout, avoid risky “big exit” bets, and create financial freedom on your terms. 
    Jackson Millan, The Wealth Mentor, 6-time international best-selling finance and business author, Founder and CEO of Aureus Financial, and Harvey Lynch, Head of Education at Aureus Financial, and a seasoned Business Profit Coach with over 23 years of experience, have distilled their secrets into this book for business owners like you. 
    The Freedom Formula is a counterintuitive framework that links the outcomes you want in your personal life directly to the activity in your business. You will finally know how to engineer genuine, lasting wealth. 
    You will learn how to: 
    Eliminate the guesswork on how much you need to retire or scale back, and by when. 
    Know exactly how much surplus you must take from your business each month or year to hit your target. 
    Design a business model that pays you first, invests in your future, and still keeps capital for growth. 
    Avoid the pain of discovering too late that your business alone will not save you. 
    Enjoy your wealth-building years without sacrificing your current lifestyle. 
    This is not a “think positively” or “manifest millions” pep talk. You will see why you are stuck and how to break the cycle with numbers-backed planning that works in the real world.
    Mostra libro
  • The Revelation Conversation - Inspire Greater Employee Engagement by Connecting to Purpose - cover

    The Revelation Conversation -...

    Steve Curtin

    • 0
    • 0
    • 0
    Discover a breakthrough way to link employees' daily job duties to the organization's purpose, and watch employee engagement, productivity, and customer satisfaction soar! 
     
     
    Leaders and managers-especially those with customer-facing employees-want engaged, positive employees who are filled with purpose. The problem is they falsely assume that simply regurgitating the corporate mission statement at meetings and performance reviews is enough, that employees will make the connection between those high ideals and their daily tasks. But most of the time, they don't. Instead, they give lip service to purpose, and initiatives go nowhere. 
     
    The solution is the Revelation Conversation. In these one-on-one meetings, executives work with employees to take those words off the wall and into their day-to-day work lives. Revelation Conversations make purpose tangible, help employees see how the sometimes mundane functions they carry out not only connect to an inspiring collective purpose but can reflect their personal goals and aspirations as well. 
     
    Steve Curtin shows how leaders at all levels and in any industry can conduct energizing, motivating Revelation Conversations with their direct reports. When purpose becomes personal, the result is greater enthusiasm, creativity, and satisfaction for employees and leaders alike.
    Mostra libro
  • The Urban Poor - Socioeconomic Challenges and Solutions - cover

    The Urban Poor - Socioeconomic...

    Lyric Vale

    • 0
    • 0
    • 0
    Urban poverty has emerged as one of the most pressing social and economic issues of the modern world. As the global population increasingly shifts toward urban centers, the face of poverty is no longer limited to rural areas. Cities, which were once seen as hubs of opportunity, now grapple with growing disparities between the rich and the poor. The urban poor live in environments that offer limited access to basic services such as housing, healthcare, education, and employment opportunities, making it difficult for them to escape the cycle of poverty. 
    The rapid pace of urbanization, especially in developing countries, has led to the creation of sprawling slums and informal settlements where millions of people struggle to survive. These areas are often characterized by overcrowded living conditions, inadequate infrastructure, and limited access to clean water and sanitation. As cities expand, they fail to provide adequate housing for their increasing populations, and the urban poor are forced to live in substandard conditions with few opportunities for upward mobility. 
    Urban poverty is not just about a lack of income; it is about a lack of access to the resources and services that are essential for a decent quality of life. The urban poor are often marginalized and excluded from the formal economy, finding themselves in low-wage, insecure jobs or relying on informal employment. This lack of stable income exacerbates their poverty and limits their ability to meet basic needs such as food, healthcare, and education.
    Mostra libro
  • Empowering Personality Types for Professional Success - The Power of Personality - Communication Skills Self-Improvement High-Performing Team Synergy Customized Leadership and Proactive Conflict Resolution - cover

    Empowering Personality Types for...

    Ivy Castillo

    • 0
    • 0
    • 0
    Do you ever find yourself scratching your head to understand why one of your coworkers made a decision that baffles you? Whether it is an approach to a specific project at work or a way that someone likes to communicate, every colleague, coworker, boss, and employee is different. As a result, each one should be spoken to differently, approached for support differently, and treated uniquely.  
    Fortunately for you, I've eliminated the guesswork and written Empowering Personality Types for Professional Success, the perfect book for anyone who wants to better understand their own thought processes and actions—and how they might differ from others in the office. 
    You will gain the insights you need to become more collaborative in the workplace, ensuring that everyone's needs are accommodated and that you get the best out of yourself. 
    By spending time learning more about your character traits, you will learn how to become more passionate about your work, how to work better with others, and how to impress the higher-ups. Inside Empowering Personality Types for Professional Success, discover:How to identify your personality traits.How to become a leader or ways leaders can get the best out of you.Understanding which communication style you should opt for at work.Ways to incorporate intrinsic and extrinsic motivators at work.The power of personality diversity. 
    The journey to self-awareness can be long and winding, but that doesn't mean it isn't a road worth taking! 
    By learning more about how you operate, you can ensure your career continues to go from strength to strength.
    Mostra libro
  • The Influence Book - Practical steps to becoming a strong influencer - cover

    The Influence Book - Practical...

    Nicole Soames

    • 0
    • 0
    • 0
    In today's digital age, where we are bombarded with more information than ever before, the power to influence has never been more important. whatever walk of life, you will need to draw on your influencing skills to get people to agree with your point of view. The Influence Book is an inspiring and engaging handbook packed with expert advice, practical tools, and exercises to help you become a master of influence. This book will help you develop your emotional intelligence so you can become a highly skilled influencer in all areas of your life - whether you're influencing customers, colleagues, family, or friends.
    Mostra libro