Altri libri che potrebbero interessarti

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  Content Marketing for PR - How...

  Trevor Young

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  Are you struggling to cut through the noise and convey your message to the marketplace? 
  We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. 
  Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. 
  Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small. 
  Trust and reputation have never been more important in business 
  Learn how to harness the power of both public relations and content marketing to build visibility, influence, trust, and credibility for your business, organization or personal brand. 
  In this book, veteran public relations consultant and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:Humanize your company or organizationDeepen the connection your brand has with consumersGrow your influence within the industry you operateBuild familiarity and a genuine sense of trust within the marketplaceConnect with the people who influence your clients and customersIncrease new business leads and salesReduce the customer’s buying cycleMake paid-for advertising work harderLet new business come to you instead of sending out pitches 
  Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

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  Every Storm Runs Out of Rain -...

  Amy Moudy Comeau

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  A week-by-week account of the COVID-19 pandemic through the eyes of a different kind of health care front line worker—a marketing leader—at one of the nation’s and world’s leading health care systems.  
  "This candid collection of daily emails from a health industry insider offers a unique glimpse at the daily realities of working during Covid. From pandemic fatigue to staycations and Thanksgivings on Zoom, these stories will take you back to a time you might want to forget. Despite the understandable urge to leave the pandemic behind, Comeau proves that sometimes looking back can not only be therapeutic ... it might offer exactly the perspective we all need to continue to move forward too."  
  - Rohit Bhargava, WSJ Bestselling Author of Non-Obvious Thinking + Non-Obvious Megatrends 
  During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic. 
  Amy’s Friday emails became a weekly tradition, providing support and even levity during this transformational time. Years later, these time-stamped entries, along with present-day commentary from the author giving insight and hindsight reflections on the pandemic, leadership, self-care and marketing, provide a unique snapshot back into those “unprecedented” days of the pandemic.  
  Every Storm Runs Out of Rain gives insightful lessons on leadership and resilience, and finding the silver lining in the middle of a crisis. 

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  The New Rules of Green Marketing...

  Jacquelyn A. Ottman, Adam Lowry,...

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  Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

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  Headamentals - How Leaders Can...

  PhD Suzy Burke, Ryan Berman,...

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  Transform Your Self-Talk MonsterYou’re in the middle of a complicated project. As a leader, you are astutely aware of what you’re saying to yourself when no one else is listening. Your mind is playing tricks on you, whispering doubts that shrink your self-confidence. Worse, those negative mind games are starting to impact your team.Suzy Burke, PhD, Ryan Berman, and Rhett Power have devoted their careers to examining how and why our minds work against us. And it’s this expertise that informs Headamentals—a concise, actionable guide that helps leaders silence negative self-talk before it spirals into toxic team-talk.Learning how to get ahead starts by getting out of your own head. Progress stalls when you’re stuck in self-doubt and your team is tangled in miscommunication. And when time is of the essence, you can’t afford to have your head on hiatus! Headamentals is the brain-training manual you need to quiet the noise, steady your focus, and keep your head in the game.The authors’ 3-C Maverick Method will teach you how to Catch, Confront, and Change destructive mental dialogues, increasing your resilience and raising your productivity. Built on real-life stories, thought-provoking insights, and actionable exercises, Headamentals will guide you to minimize your own internal Monster and help your team members do the same.Every leader knows their product is productivity. This book provides the tools you need to conquer your Monster, enabling you and your team to make decisions with more clarity, speed, and confidence.

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  The New Superior

  John M. Collins

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  LEADERSHIP AND TEAMWORK ARE NOT NATURAL, unlike hierarchies and the dominance behaviors that are common within them. True leaders are those who've experienced the critical transformations needed to develop a naturally high capacity for influencing the members of a team in a way that inspires collaboration. If they haven't, their efforts to influence are awkward, careless, and damaging. The good news, however, is that this transformation is always within reach, no matter how much or how little leadership experience you have. But it begins by confronting centuries-old attitudes about what it means to be....a superior. THE NEW SUPERIOR is a bold but heartfelt tutorial on the fundamentals of contemporary high-stakes leadership, drawn from the unique experiences and insights of one of America's most respected forensic laboratory executives who reminds us that urgency is what energizes teams in the face of existential threats. Unfortunately, momentum is often sacrificed by toxic influencers whose need to dominate suppresses collaboration, even in matters of life and death. From the bombing of the 1996 Olympics to the brutal slaying of a young fashion model near Chicago, John M. Collins takes you inside of pressure-packed situations where two opposing styles of leadership confront each other in a primitive and dangerous struggle. In this struggle you will learn that both styles live within you, but only one will allow you to become the leader that people trust when everything is on the line.

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  The Content Creator's Compass -...

  Hamza Ayub

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  In a recent survey (CNBC), 57% of Gen Zers said they would like to become an influencer if given the chance. Some 53% of Gen Zers believe becoming an influencer is a reputable career choice (and would quit their jobs if they could earn enough to pay for their current lifestyle). In business, 77% of companies use social media to reach their customers. It’s undeniable that influencers and their content has become a mainstream part of our social and business world today. This book, written by two successful influencers, offers clear and insightful guidance to becoming a better influencer and content creator. One of the key foundations for success is understanding the 12 different kinds of content creating categories – and identifying which aligns best with your interest, skills and goals. The authors explore the strategies and approaches of influencers in each of these categories, many of whom had to work hard and battle their way up to the top. In doing so, the book  provides valuable insights and hard-won success principles for anyone seeking to become an influencer in today’s dynamic world of content creation.

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