Altri libri che potrebbero interessarti

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  The Human Element - Overcoming...

  Loran Nordgren, David Schonthal

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  The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging—all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation—the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation.Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.

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  SIMPLE METHODS SMARTER DECISIONS...

  Latoya Cooper

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  Breaking News! "Top Recording Artist Battles To Own Masters", "Popular Hit Maker Linked To Shocking Sex Scandal", "Number One Selling Performer File's Bankruptcy", "Beloved Pop Star's Crazed Lover Wrecks Her Career." We have seen the magazine headlines and heard the national news stories associated with some of the most famous recording artists in the world. But what about the stories we don't hear, within the Indie Artist Entrepreneurial community? 
  The realities surrounding the music industry can be exciting, glamorous and desirable, but also dark and destructive. In an environment where narcissistic behaviors thrive, a craving for power challenges personal leadership. Yet, it creates a platform that can change the world like no other. As a woman maneuvering the world of music, you may soon encounter unique needs at many levels. 
  An early open conversation in a woman's musical journey can make a world of difference in her successes, both personally and professionally. "Simple Methods Smarter Decisions: Safety Resource For Female Recording Artists" serves as a guide, an open dialogue of lessons any woman can find valuable when walking the road many artists have taken. This easy read is for the shining star in YOU. The "eager to experience your full potential", yet "learning the challenges of an industry", YOU! 
  If you're ready, let's explore with Author Latoya Cooper "The Songstress" the powers of spiritual gift and smart strategy to protect it, as you share your talent with the world. SuperStar, as a female indie artist entrepreneur (recording artist), what does this look like for you? Purchase your copy today!

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  Finding Soul From Silicon Valley...

  Kurt Davis

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  A tech entrepreneur journeys across Africa in this inspiring memoir about economic development, spiritual growth, and how to live with purpose. 
   
  In 2017, Kurt Davis traveled to Africa to volunteer with entrepreneurial support organizations and humanitarian non-profits. In Finding Soul, From Silicon Valley to Africa, Kurt shares his enlightening and inspiring experiences in South Africa, Nigeria, Ghana, Rwanda, and numerous other countries. His story sheds light on the power of entrepreneurialism as a tool for development. But it is also shares lessons about the profound power of empathy, what we gain when we release the ego, and how we can discover deeper meaning in our lives.

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  Hit It Off - 21 Rules for...

  Joe Brocato

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  Have you ever wondered why some people seem to naturally hit it off with others? Are you impressed with how they’re able to transform that positive first impression into a relationship that helps them achieve their goals in life or business? Would you like to deepen your relationships with the people who are important to you in your life? If so, HIT IT OFF: 21 Rules for Mastering the Art and Science of Relationships In Life and Business will be a refreshing and rewarding resource for you. Use the 21 Rules to hit it off with people from the moment you meet them. Walk into a new situation with anyone and fit right in, establish rapport, and be perceived as nice and fun, and a person of integrity—someone who can be trusted with business and friendship. As you continue to get to know people, use the 21 Rules to cultivate unique relationships for a lifetime.Learn about what science says about the 21 Rules and get a deeper perspective on their practical usefulness and importance in building relationships. The importance of each rule is further illustrated through real-life “train-wreck” stories about what happens when the rules “derail.” The good news is that no matter what has happened in the past, you can improve. Stories about the "Zen” of each rule in these pages will inspire you to envision the many unique relationships that await you in your future. Use the 21 Rules every day to create win-win relationships and become a master of the art and science of relationships in life and business!

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  Zero to IPO - Over $1 Trillion...

  Frederic Kerrest

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  From the cofounder of a $40 billion software company comes an invaluable guide packed with $1 trillion worth of advice from some of the world's most successful and recognizable entrepreneurs.Over the past twenty years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he's collected a trove of nitty-gritty tips for each stage of a company's growth and assembled them into a clear blueprint for how to build a business. The book represents the distilled wisdom of his fellow visionaries and leaders who have collectively built over $1 trillion worth of wealth for themselves and their investors: people like Marc Andreesen and Ben Horowitz (Andreessen Horowitz), Eric Yuan (Zoom), Stewart Butterfield (Slack), Aneel Bhusri (Workday), Julia Hartz (Eventbrite), Aaron Levie (Box), Fred Luddy (ServiceNow), Melanie Perkins (Canva), Patty McCord (Netflix), Sebastien Thrun (Udacity), and dozens of other business luminaries.Organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to IPO—and beyond.

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  The Power of Little Ideas - A...

  David Robertson, Kent Lineback

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  Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: - It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. - The complementary innovations work together as a system to carry out a single strategy or purpose. - Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

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