Altri libri che potrebbero interessarti

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  Economics Reimagined: - Nature...

  Rick Teller

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  Forget GDP, and focus instead on living standards, people’s ability to get what they want. When you do that you’ll see why, contrary to universal belief, capitalism helps the living standards of the less well-off much more than those of the rich. You’ll also see why no matter who or what the government taxes, or even if it taxes nobody, nearly the entire cost of government is paid for in the form of reduced living standards for the poor or anyone else on a tight budget. 
  Despite covering serious issues that affect the lives of everyone, the book is designed to be easy and entertaining even for those who know little about economics. That’s because the laws of economics are ultimately based on universal aspects of human nature. If you are a human, you’ll get it.

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  The Public Relations Handbook

  Robert L. Dilenschneider

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  It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. 
   
   
   
  The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as: how can they best work with a market research department or firm?; how can they contribute to the sales department's efforts to open up new channels of distribution?; how can they maximize the impact of the ad agency's new campaign?; how can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?; and how will they work with top management in the event of a sex abuse scandal? 
   
   
    
  The Public Relations Handbook has always been at the forefront of the practice of public relations. The first edition was published in 1967, with updates following in 1979, 1987, and 2010. This new fifth edition examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues.

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  The Customer Centricity Playbook...

  Peter Fader, Sarah Toms

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  How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? 
   
   
   
  They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. 
   
   
   
  In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. 
   
   
   
  Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: develop a customer-centric strategy for your organization; understand the right way to think about customer lifetime value (CLV); finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity; foster a culture that sustains customer centricity; and more.

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  Street Smarts - An All-Purpose...

  Anonimo

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  People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.  
   
  Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

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  Focus Flourish Excel - Crafting...

  Caleb David

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  Success isn’t just about talent or luck—it’s about mindset. Focus, Flourish, Excel: Crafting a Winning Mindset is your ultimate guide to developing the mental clarity, resilience, and drive needed to achieve your goals and thrive in every area of life. 
  In today’s fast-paced world, distractions, self-doubt, and limiting beliefs can prevent you from reaching your full potential. This book provides a step-by-step approach to sharpening your focus, cultivating a growth mindset, and excelling in both personal and professional pursuits. Whether you're an entrepreneur, student, athlete, or anyone striving for self-improvement, this book will equip you with powerful mental tools to stay motivated, overcome setbacks, and create lasting success. 
  Inside Focus, Flourish, Excel, You Will Discover: 
  ✅ How to develop laser-sharp focus and eliminate distractions 
  ✅ The secret to building mental resilience and overcoming obstacles 
  ✅ Practical strategies for cultivating self-discipline and consistency 
  ✅ How to shift from a fixed mindset to a growth-oriented perspective 
  ✅ The science behind motivation and how to sustain high performance 
  ✅ Daily practices to reinforce confidence, clarity, and success 
  ✅ Actionable steps to turn ambitions into achievements 
  Your mind is the foundation of everything you do. By mastering your thoughts, habits, and beliefs, you can break past limitations and flourish in all aspects of life. It’s time to embrace your full potential—because when you focus, you flourish, and when you flourish, you excel.

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  How to Manage Conflicts: 7 Easy...

  Caden Burke

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  Are you struggling to get those involved in conflicts to sit down and listen? Do you feel like every time you try to resolve a conflict; it just makes it worse?  
    
  “How to Manage Conflicts” is a great guide to help you make a move from putting band-aids on problems to finding real resolutions. Resolving conflicts can be challenging. However, you can arm yourself with these 7 easy steps that will help you craft communication skills and learn the process to do more than just manage conflicts, but also to help to prevent them. 
    
  As a person who is distressed by communicating a message or tasks, you have to gain the buy-in of the other party and get both parties to listen to each other. As a person who is resolving conflict, you have to be able to assess the situation and not form a judgment in one way or another. 
    
  YOU WILL LEARN:Why it is important to manage conflicts.Why respect is important in conflict management.How to recognize potential conflicts.Why it is important to change the atmosphere.Understanding different points of view.Tips for recognizing different perspectives.Skills for developing solutions.How to implement actions plans.Why following up is necessary.And much more. 
    
  To help you in becoming an effective manager of conflicts, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to be successful as a communicator. It’s time to take the plunge and grow!

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