Altri libri che potrebbero interessarti

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  The One That Didn't Get Away

  Tom Quinn

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  The One That Didn't Get Away celebrates the triumphant days and victorious moments for game, coarse and sea anglers from the past two centuries. Following Tom Quinn's previous book Great Angling Disasters, he has compiled this collection of archive articles and extracts, which captures the excitement, skill and satisfaction of successful angling expeditions. Taking readers from rivers to seas and all points of the compass, this is a wonderful chronicle filled with the highlights of fishing.
  
  Anglers will find much here to entertain and delight them – and to remind them why the next best thing to fishing is reading about it!

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  Beyond the Jumbotron - Creating...

  James Giglio

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  A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

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  Sisterhood in Sports - How...

  Joan Steidinger

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  Sisterhood in Sports: How Female Athletes Collaborate and Compete tells the stories of all kinds of female athletes in a variety of sports. Their natural tendency to use talking as a primary form of communication is essential to their experiences and successes in sports. Women and girls tend to have BFFs, collaborate during periods of stress, express empathy for one another, worry about themselves and others, and desire to have fun in sports, which makes their experiences of sports and competition different from their male counterparts. Female strengths are grounded in both mind and body, and they take these strengths onto the court, field, and track.   There are now dozens of studies showing how the female brain and hormones operate quite differently than those of men. This book reveals the ways in which these differences confirm that intense emotions about relationships are part of the sporting life for female competitors. Joan Steidinger uses real stories to show that women and girls compete at very high

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  Swimming Wild in Scotland - A...

  Alice Goodridge

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  Swimming Wild in Scotland by Alice Goodridge is an informative and inspiring book for both new and experienced wild swimmers, featuring over 100 of the best wild swimming spots across the Scottish mainland and islands.
  Drawing on her vast experience as a long-distance swimmer and open water swimming coach, Alice has hand-picked locations to help you experience Scotland at its wild and rugged best. Scotland has a plethora of choice when it comes to wild swimming – you could take a dip in one of the stunning lochs of the Cairngorms, splash around in the river pools on Arran, step out from a deserted white sand beach on remote Great Bernera, swim right up to a waterfall on the River Pattack, or, for something a little different, swim in flooded quarries on Easdale or delight in the easily accessible tidal pools in Fife.
  Alice digs into the detail of what makes a fantastic wild swimming location, sharing her in-depth knowledge of exactly where to get in the water, where to safely swim once you're in, the best time to swim if tides are a consideration, what to expect underfoot as you get in for your swim, and, just as importantly, you'll be aware of any potential hazards. Armed with all this essential knowledge, you can relax and enjoy your swim, with all the preparation and research taken care of. This is all backed up by clear Ordnance Survey and custom maps, information on parking and public transport, and details of enticing cafes to enjoy a post-swim hot chocolate.
  Flick through this book, drawing inspiration from the stunning photography, as Alice brings each fantastic swimming location to life. Whether you're an experienced wild swimmer or just dipping your toes in the water for the first time, you'll find plenty to inspire your next adventure.

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  Real Footy Fans Quiz Book - 1000...

  Mart Matthews

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  Mart Matthews is the author of an acclaimed series of football quiz books that have featured Arsenal, Aston Villa, Chelsea, Everton, Liverpool, Manchester United, Newcastle United, Spurs, West Ham United and Wolves.
  This book concerns itself with football in general and, like all Mart's previous books, comprises 1,000 questions in 100 categories, with a bonus section on the 2022 World Cup.
  Try these for size:
  Political football
  1. A British Prime Minister shares a surname with the man who opened the scoring in the 1986 World Cup final between Argentina and West Germany. What was that surname?
  2. A member of Manchester United's FA Cup-winning sides of 1996 and 1999 shared his surname with a future British Prime Minister. Who was that player?
  3. The first name of a player who scored a winning goal for Chelsea in an FA Cup final is also the surname of an earlier British Prime Minister. Who are the two men?
  4. Chelsea won the FA Cup in 1970, Arsenal followed suit the following year and Sunderland took the trophy in 1973. Each of these sides contained the surname of a British Prime Minister. Which three surnames were involved?
  Ties in with the release of Mart Matthew's quiz books on Manchester City, Newcastle, Southampton, Portsmouth, Blackburn and West Brom.

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  Perform Under Pressure: The...

  Anonimo

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  *Radically change the way you think about pressure* 
   
  'Whatever it is you want to improve in your own life, this book will help you do it.' 
  RICHIE McCAW, former All Blacks captain 
    
  'A revelation' 
  MEG MASON 
   
  Perform Under Pressure will help you not only survive but thrive in situations that up until now have been holding you back. Targeting the moments when you are most stressed and uncomfortable, Dr Ceri Evans' red-blue mind model converts his clinical insights into a simple approach that will help you gain emotional control when you need it most. 
  If you want to be better at what you do, pressure is unavoidable. This book will help you feel comfortable being uncomfortable, overcome mental obstacles and unlock your true potential. 
  'We all feel pressure. Ceri just makes it easy to understand so you can deal with it.' 
  STEVE HANSEN, All Blacks coach 
  'Performing under pressure is the platform for a successful career. Ceri helped me clear my mind, focus on decisive matters and strengthen my vision for the team.' 
  ARSENE WENGER, manager, Arsenal FC, 1996-2018 
  'No book has done more for my professional life and personal wellbeing than Perform Under Pressure. It's so much more than self-help or sports psychology. No matter your field, it will change the way you think about what you do, why you do it, and how you practise, day to day. I've given it to every writer, artist and creative I know. Everyone in the arts should read it.' 
  MEG MASON, author and journalist 
  'Working with Ceri has helped us shape our ethos, strengthen the resilience of our internal culture and unlock greater performance from the team.' 
  TOTO WOLFF, Team Principal and CEO, Mercedes-AMG Petronas Motorsport Petronas Motorsport

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