The Data Deluge - Making Marketing Work for Brands and People

Arun C. Kumar

Sinossi

Uncover the intersection between data use and ethics.In The Data Deluge, Arun Kumar brings his digital and data development expertise and experience to start a needed and important conversation on how we should approach data and marketing. Data’s explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today’s world, neither marketers nor consumers are fully benefiting from this explosion of data.Without pulling any punches, Arun presents a set of principles to drive your data strategy. Despite what regulators and politicians would have you believe, it is possible to be ethical and data-driven to the benefit of brands and consumers. With easy-to-understand language, Arun explains the current state of affairs around data use, and he offers solutions you can implement in your own marketing strategy and your business as a whole.Featuring perspectives with experts across the industry, Arun shows how this situation is impacting more than just marketing teams. While CMOs should take heed, CEOs, CFOs, and other company decision-makers will do well to consider the impacts of data use on their bottom line. The surprising answer to making data work harder for marketers and people in the age of AI lies in the much-misunderstood world of ethics.

Disponibile da: 14/05/2024.

Lunghezza di stampa: 190 pagine.

Economia e management

Altri libri che potrebbero interessarti

How To Buy A Used Car

Dr. Ezekiel Fierce Zeke

I have been in the car business for approximately 18 years, and have been a licensed car dealer and have run my own dealership and business for about 16 years.  Therefore, I know this business very well.So, are you concerned about being able to pick a good quality used car?Are you worried about being capable of getting a good deal?Are you worried about getting ripped off?Are you unsure about whether you have the knowledge to get a good deal on a used car?Are you tired of being unsure about your ability to go out and seal a good deal on a used vehicle?If so, this book is for you.In this book you will learn how to buy a used car, whether you are paying cash or doing a payment contract; whether you are dealing with a dealer or a private-party seller.  This book breeds confidence in any car-buying deal.Here is just a fraction of what you will learn:*How to determine if a particular vehicle is a good quality vehicle to buy.• How to get the best price on a vehicle• How to get the best payment terms within the deal• How to get the best interest rates within the deal• How to get the best contract terms within the deal• How to get a great warranty on the vehicle; and,• How to insure you get a good quality used vehicle that will serve you well for a long time!Plus, inside this book, you will learn general buying principles for any buying situation.And if that is not enough, you will learn even more strategies and tactics that will last you a lifetime.  For instance... if you implement these principles, they can be used in many types of business deals....which will most likely maximize your discretionary income...which means you can invest in ways you could not before...giving you opportunities and results like never before.Even if you only applied one of the principles covered in this book, it would easily cover the cost of this book 10x over.Click "Buy Now" and grab your copy today!

Mostra libro

Christian Finance for Teens - A...

Cindy Kersey

Many parents aren’t sure where to begin when it comes to teaching their teens and young adults about finances. Christian Finance for Teens will help, giving important information in a way teens can understand about job searching, budgeting, debt, banking, investing, insurance, taxes, and other areas of finance. Author Cindy Kersey has taught a high school finance class (Christian Finance) for tenth- and twelfth-grade students for several years, “road-testing” her material on real-world teens to amazing results. Inspired to help other young people, she turned her course curriculum into book format so teens and young adults everywhere can easily understand concepts of personal finance. This material will be useful as they begin their lives as adults.

Mostra libro

The Airbnb Way - 5 Leadership...

Joseph A. Michelli

New from bestselling author Joseph Michelli! 

 

How Airbnb has disrupted the hospitality industry for unparalleled success-critical lessons that apply to any 21st Century business 

 

No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. Over the past decade, Michelli has guided businesses in human experience transformation and revealed how Starbucks, Zappos, Mercedes, and other top companies design and execute the strategies that made them the undisputed leaders of their industries. 

 

Now, Michelli turns his attention to major disrupter, Airbnb. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs-a feat unparalleled in the shared economy. Inside, you’ll find: 

 

* Airbnb’s strategies and practices that drive customer engagement and loyalty 

* How to provide phenomenal customer service in the shared economy 

* Proven principles for getting the most from all stakeholders-including those who share resources and services 

* Exclusive interviews with Airbnb leaders, hosts, and guests that provide invaluable information for your business 

 

The shared economy is the future, but it introduces business challenges never before faced: How do you serve a broad range of customers across varying geographies through a distributed network of "partners?

 
Airbnb has solved the puzzle, and Michelli shows you all the pieces-and how they fit together.

Mostra libro

Your Best Year Ever - A 5-Step...

Michael Hyatt

This is the year you finally close the gap between reality and your dreams.We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our biggest goals get pushed to the back burner—and then, more often than not, they get abandoned and forgotten. It doesn’t have to be that way! In this new, fully revised and updated edition of Your Best Year Ever, Michael Hyatt shares a powerful, proven, research-driven system for setting and achieving your goals. You’ll learn how to design your best year ever by discovering• what’s holding you back right now• how to overcome your past setbacks• the seven attributes of effective goals• how to quit-proof your goals• the role of habits in personal achievement• what to do when you feel stuck• and much moreIf you’re tired of not seeing progress in your personal, intellectual, business, relational, or financial goals, it’s time for you to have your best year ever!This audiobook includes a supplemental PDF. Supplementary images also available at yourbestyeareverbook.com/audiobook/

Mostra libro

Texas Takes Wing - A Century of...

Barbara Ganson

A history of aviation in Texas that “brilliantly demonstrates the evolution of flight technology as a harbinger of social change” (Technology and Culture).   In this book, pilot and historian Barbara Ganson brings to life the colorful personalities that shaped the phenomenally successful development of the aviation industry in the Lone Star state. Weaving stories and profiles of aviators, designers, manufacturers, and those in related services, Texas Takes Wing covers the major trends that propelled Texas to the forefront of the field.   Covering institutions from San Antonio’s Randolph Air Force Base (the West Point of this branch of service) to Brownsville’s airport with its Pan American Airlines instrument flight school (which served as an international gateway to Latin America as early as the 1920s) to Houston’s Johnson Space Center, home of Mission Control for the US space program, the book provides an exhilarating timeline and engaging history of dozens of unsung pioneers as well as their more widely celebrated peers.   Drawn from personal interviews as well as major archives and the collections of several commercial airlines, including American, Southwest, Braniff, Pan American Airways, and Continental, this sweeping history captures the story of powered flight in Texas since 1910. With its generally favorable flying weather, flat terrain, and wide-open spaces, Texas has more airports than any other state and is often considered one of America’s most aviation-friendly places. Texas Takes Wing also explores the men and women who made the region pivotal in military training, aircraft manufacturing during wartime, general aviation, and air servicing of the agricultural industry. The result is a soaring history that will delight aviators and passengers alike.  Includes photos

Mostra libro

Stoicism for Business - Ancient...

R. Stevens

Guess what Bill Gates, Warren Buffet, Barrack Obama have in common ... besides having more money than they can ever spend.
Well, they live their life according to ancient stoic principles.
To find out what these stoic principles can do for you and your business … keep reading
In modern-day business the challenges become bigger and bigger. You get more and more messages, Emails and meetings every day. You need to make more decisions and getting overwhelmed by requests from colleagues, unplanned setbacks, projects failing or going over budget, etc, etc.
So, what will ancient Stoicism teach us regarding modern day´s challenges?
Did you know the ancient Greek and Roman stoics where dealing with very practical questions like:How I deal with unplanned obstacles and setbacks?How do I handle distractions in the best way without getting sucked into it?How can I make decisions based on sound logic instead of emotions when I am under pressure?
As you see, these questions are even more relevant in today´s busy business life and world.
Other business men like, Tim Ferris, famous from his bestseller, the 4-hour Workweek, and Tony Robbins, one of the most popular self-help gurus in the world, credit their success to applying stoic principles in their lives and businesses as well. Even more, they are making good money by teaching stoic principles … packed in modern words … to business people around the world.
Maybe you hated philosophy in school. Don´t worry, Stoicism for Business is jam-packed with practical, to the point, easy to apply advice.
You'll also get the daily, The-5-Minute-Self-Awareness-and-Reflection-Plan AND The-Stoic-Quotes-PDF'. Use these , to rebuild your leadership and business skills from the ground up. You will get more done in less time and with less energy from day 1.

Mostra libro