The Consumer Behaviour Book - Exploring the reasons why emotions are so important in decision - making

Anthony Tasgal

Sinossi

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.

Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making.   Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

Disponibile da: 27/06/2024.

Economia e management

Altri libri che potrebbero interessarti

You Are Not for Everybody - An...

J.D. Netto

In You Are Not for Everybody, bestselling author and creative entrepreneur J.D. Netto offers an honest and refreshing take on branding, marketing, and storytelling. With his unique twist, J.D. delves into the crucial topics every creative entrepreneur needs to master to thrive in today's competitive landscape. This book goes beyond mere advice; it provides a candid look at what it takes to stand out and succeed in a world where not everyone will understand you-and that's perfectly okay. Discover how to embrace your unique brand, tell your story, and connect with the right audience. You Are Not for Everybody is an essential guide for those ready to redefine their creative journey.

Mostra libro

Everyone Is an Entrepreneur -...

Gregory V. Diehl

Westerners today grow up with abundant opportunities to determine their own values, identities, and roles in society. But for generations, millions who lived under Soviet rule in the USSR had these essential freedoms withheld, determined instead by a central authority that claimed the right to choose for them and enforce their compliance. Thirty years after the Soviet Union’s decisive collapse, the old communist paradigm continues to limit those who come of age in a post-Soviet world.Everyone Is an Entrepreneur showcases the experience of an American author acclimating to life in the developing post-Soviet economy of Armenia. Along the way, he examines how the intelligent and hardworking people he lives among are stuck in a state of transition away from all-encompassing, bureaucratic control. They struggle to adjust to the responsibilities of economic self-determination because they have never learned how to see the world through entrepreneurial eyes.Entrepreneurship is a principled way of seeing the world, a paradigm that applies to people in all cultural and economic circumstances: Artists, office workers, doctors, teachers, farmers, and laborers alike. By adopting this universal outlook, anyone can produce more wealth, accomplish bigger goals, and take control of their life like never before.

Mostra libro

How Great Leaders Redefine...

Sachin Naha

How Great Leaders Redefine Long-Term Business Success explores the essence of leadership through a sustainable, purpose-driven lens. The book challenges traditional notions of "winning" and emphasizes the importance of long-term growth, visionary thinking, and building resilient, trust-driven teams. Readers will discover how great leaders focus on values, innovation, and making a lasting impact, rather than just short-term profits. With practical insights on building a culture of trust, adapting to change, and leading with purpose, this book provides actionable strategies for leaders aiming to create lasting success and a meaningful legacy in their businesses. Ideal for those looking to develop future-ready leadership and organisational growth.

Mostra libro

Escaping the Drift - How to Make...

John Gafford

Jumpstart your career and fuel your life's journey with a proven framework to stop drifting, chart your own path, and pursue meaningful work that leads to extraordinary success. 
 
Escaping the Drift by Apprentice contestant, top-ranked podcast host, and real estate entrepreneur John Gafford gives strategies for living life deliberately, with intention, instead of just getting by. Whether you're an aspiring entrepreneur, a professional seeking a career breakthrough, or anyone who wants to tap into their untapped potential, Gafford speaks directly to those who feel like they're merely drifting through life, searching for purpose and a higher calling.Do you have a decent gig, but no plan for tomorrow? Can you pay your bills each month, but every hour seems pointless? Are you just going through the motions of life? If so, then you are caught in "The Drift." 
 
As Gafford explains, nothing in life is more dangerous than existing without direction. Escaping the Drift reveals the mindset shifts, daily habits, and actionable techniques that propelled him and many other top performers to new heights. Learn how they harnessed their passions, overcame obstacles, and capitalized on opportunities.

Mostra libro

The Way To Wealth

Benjamin Franklin

The Way to Wealth by Benjamin Franklin, narrated by Shaun Michael Gray, is a timeless collection of wisdom on personal finance, success, and frugality. First published in 1758, this classic work compiles Franklin’s most famous sayings and advice, offering practical insights into how to build wealth through hard work, careful spending, and wise investment. Franklin's words, delivered with clarity and energy by Shaun Michael Gray, provide enduring lessons that are as relevant today as they were over two centuries ago. 
Through Franklin’s famous alter ego, Poor Richard, the book touches on key principles such as the value of industry, frugality, and self-discipline. Gray's narration brings these lessons to life, making Franklin's ideas accessible to modern audiences, while keeping the charm and wit that has made this work a favorite for generations. 
Whether you're looking to improve your financial literacy, achieve greater success, or simply enjoy Franklin's wit and wisdom, The Way to Wealth offers timeless advice in an engaging and enjoyable format. Perfect for listeners of all ages who are eager to learn from one of America’s most beloved Founding Fathers.

Mostra libro

Global Meltdown: A New Era of...

Ethan Waverly

'Global Meltdown: A New Era of Collapse and Opportunity' 
⭐⭐ Simplified Audio Guide ⭐⭐ 
Are you seeking to advance in your understanding of global economic shifts and capitalize on emerging opportunities? 
Looking for a comprehensive guide that covers everything you need to navigate through times of upheaval? 
Your search ends here! 
This guide serves as your definitive companion for deepening your knowledge, honing your skills, and engaging in practical exercises. With this, you're geared for success. 
Key features of this enriched guide: 
- Profound insights about navigating unprecedented opportunities in times of upheaval 
- Detailed explanations of key concepts and strategies 
- Fruitful approaches for preparation and tackling challenges 
Our guide distinguishes itself through comprehensive coverage, which is essential for your success. Concepts aren't merely skimmed; they are examined with precision. 
Please note that this guide is not affiliated with any official entity and is purely an independent resource for your benefit. 
Designed with a clear structure and easy-to-understand language, our guide ensures smooth transitions between topics. Say goodbye to dense jargon and welcome clear, precise, and accurate content. 
So, why wait? Click the BUY NOW button, secure your guide, and begin your journey to unlocking unprecedented opportunities in times of upheaval!

Mostra libro