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Sinossi

Whether you are selling online, through a direct sales force, or  via distribution channels, what customers are saying about you  online is now more important than your advertising. Social media is  no longer a curiosity on the horizon but a significant part of your  marketing mix.   A shift in philosophy, a modification in strategy, and brand new  metrics are the keys to marketing success in this interconnected  world. While other books explain why social media is critical and  how to go about participating, this book focuses on measuring the  success of your social media marketing efforts.  Success metrics in business are based on business goals where  fame does not always equate to fortune. Having more Twitter  followers or Facebook friends than the competition might not result  in value. Read this book to determine which social media efforts  are working for you, where to allocate more social media resources,  and how to convince those who are afraid of new  things that social media is a valuable business tool and not  just a toy for the overly-wired.  Knowing what works and what doesn't is terrific, but only in a  constant and unchanging world. Social Media Metrics is  loaded with specific examples of specific metrics you can use to  guide your social media marketing efforts as new means of  communication.

Durata: circa 6 ore (05:31:04)
Data di pubblicazione: 20/07/2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Economia e management