Editora: SSEL
Here is the prime condition of success, the great secret: concentrate your energy, thought and capital upon the business in which you are engaged. Having begun in one line, resolve to fight it out on that line, to lead in it; to adopt every improvement; to have the best machinery, and know the most about it.
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategiesVer livro
You Spend It. You Save It. You Never Have Enough of It. But how does money actually work?Understanding cash, currencies and the financial system is vital for making sense of what is going on in our world, especially now. Since the 2008 financial crisis, money has rarely been out of the headlines. Central banks have launched extraordinary policies, like quantitative easing or negative interest rates. New means of payment, like Bitcoin and Apple Pay, are changing how we interact with money and how governments and corporations keep track of our spending. Radical politicians in the US and UK are urging us to transform our financial system and make it the servant of social justice. And yet, if you stopped for a moment and asked yourself whether you really understand how it works, would you honestly be able to say 'yes'?In Money in One Lesson, Gavin Jackson, a lead writer for the Financial Times, specialising in economics, business and public policy, answers the most important questions to clarify for the reader what money is and how it shapes our societies. With brilliant storytelling, Jackson provides a basic understanding of the most important element of our everyday lives. Drawing on stories like the 1970s Irish Banking Strike to show what money actually is, and the Great Inflation of West Africa's cowrie shell money to explain how it keeps its value, Money in One Lesson demystifies the world of finance and explains how societies, both past and present, are forever entwined with monetary matters.Ver livro
Do you struggle to express your ideas clearly and confidently? Have you ever felt misunderstood or unable to persuade others? Are you looking to enhance your communication skills for better relationships and career success? Unlock the secrets to becoming a master communicator with "Communication Skills Training." This comprehensive guide will transform the way you connect with others, empowering you to speak with confidence, listen actively, and persuade effectively. Inside this essential book, you will discover:Techniques for Powerful Public Speaking: Learn how to captivate an audience, convey your message with clarity, and leave a lasting impression.Mastering Conversations: Develop skills to engage in meaningful dialogues, build rapport, and navigate difficult discussions with ease.Persuasion and Influence: Uncover strategies to persuade others ethically, win support for your ideas, and become a more influential leader.Building Strong Relationships: Enhance your interpersonal skills to foster deeper connections in both personal and professional settings.Effective Workplace Communication: Improve your ability to communicate in a business environment, from conducting interviews to leading meetings and resolving conflicts. Whether you're aiming to advance your career, improve personal relationships, or make a positive impact through nonviolent communication, this book is your ultimate resource. Don't wait to become the communicator you aspire to be. Start your journey to effective communication today with "Communication Skills Training." Grab your copy now and unlock your full potential!Ver livro
Healthcare Revolution: Secrets for Empowered Patients Are you ready to take charge of your healthcare journey and enhance your understanding of the healthcare landscape? In search of a thorough guide that equips you with all the essential tools for navigating today’s complex healthcare system? Your search ends here! This guide serves as your ultimate resource for deepening your comprehension, applying your insights, and engaging in practical exercises. With this, you're set for success. Updated to reflect the current healthcare system. Key features of this enhanced guide: - In-depth insights about navigating today’s healthcare landscape - Thorough explanation of key healthcare concepts - Effective strategies for preparation and tackling challenges Our guide stands out due to its comprehensive coverage, which is vital for your success. Concepts are explored with precision rather than just skimmed over. Please note that this guide is an independent resource and is not affiliated with any official healthcare entity. Written with a clear structure and plain language, our guide ensures smooth transitions between topics. Say goodbye to confusing jargon and embrace clear, precise, and technically accurate content. So, why wait? Click the BUY NOW button, secure your guide, and embark on your journey toward empowerment in the healthcare system!Ver livro
In the newly revised third edition of Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works, serial entrepreneur Daniel Priestley delivers an inspiring and practical book that shows you how to break free from the industrial revolution mindset, quit working so hard, follow your dream, and make a fortune along the way. In the book, you'll find a masterclass in changing how you think, the way you network, and how you make a living. The author provides clear guidance on: ● Why this is the greatest time in history to be an entrepreneur ● How to spot the right business for you ● How to transform a negative event—like a lay-off, recession, or downsizing—into an entrepreneurial opportunity ● Strategies for imaginative and creative millennials ready to take charge of their careers Perfect for aspiring and experienced professionals at any stage of their careers, Entrepreneur Revolution will also earn a place on the bookshelves of founders, content creators, business students, young professionals, and veteran managers interested in beginning a new phase of their economic life.Ver livro
'A Personal Brand Story' follows Steve Guest on his journey from a successful, unassuming, and procedure-led recruitment consultant to a global business influencer. In this book, Steve talks about nervously posting his first social media video, becoming a best-selling author in over 40 countries, and seeing his acclaimed 'The Guest List Podcast with Steve Guest' listed in the world's top 80 business podcasts. Steve is also an in-demand keynote speaker, inspiring thousands on their business journey. In this book, Steve teaches:The power and potential of a solid personal brandHow to structure online media content to consistently appear on your audience's timelineHow to differentiate from your competitorsHow to continually add value and keep your audience wanting more Steve has operated within the recruitment industry for over 15 years, working for large globally recognised recruitment PLC brands to founding 'S Guest Consultancy Services Ltd'. Steve is an expert at driving innovation in growth within the industry. As founder and mentor of the '72-Week Recruitment Mastery Programme', Steve is at the fore of a new dawn within recruitment, aiming to refresh the industry's reputation. The 'Recruitment Mastery Programme' provides a forum for recruiters to discuss their pain points and achievements and a platform to add value. 'A Personal Brand Story' is for those seeking the inspiration to develop and sustain a successful personal brand.Ver livro
