Altri libri che potrebbero interessarti

• 

  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

  • 0
  • 0
  • 0

  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

  Mostra libro

• 

  Conversational Phrases Chinese...

  ChineseClass101.com, Innovative...

  • 0
  • 0
  • 0

  Are you trying to learn Chinese…but having trouble speaking?
   
  Do you struggle coming up with your own Chinese sentences?
   
  Are you tired of not understanding how Chinese grammar works?
   
  
   
  If you answered yes to any of these questions, …
   
  
   
  ...then the Conversational Phrases Audiobook, Level 1 - Absolute Beginner is for you!
   
  
   
  In this beginner-level Audiobook, you will master over 25 common sentence patterns across 25 simple lessons. By the end, you’ll be able to ask common questions and answer them in your own way, all while acquiring over 100 Chinese words. 
   
  
   
  Most importantly, you’ll be able to have real conversations in various social situations.
   
  
   
  How, you may ask? Each lesson introduces a new conversation reflecting a real-world situation, including casual chats between friends as well as dialogues in more formal settings. Learning is made easy with three simple steps:
   
  
   
  1. Get familiar: First, you get a sample conversation and its translation.
   
  2. Understand: Then, we explain an underlying sentence pattern, so you can grasp the grammar and actually understand how the Chinese works.
   
  3. Practice: Lastly, you create your own responses… and start speaking Chinese!
   
  
   
  Lessons in this audiobook include:
   
  - Going Sightseeing
   
  - Going to a Restaurant
   
  - Giving Directions
   
  - Going to the Movies
   
  - Renting an Apartment
   
  And much more!
   
  
   
  Conversational Phrases Audiobook, Level 1 - Absolute Beginner contains:
   
  - 25 Lessons 
   
  - 4 Hours+ of Content
   
  - 1 Core Pattern Per Lesson
   
  - 100+ Chinese Vocabulary Words
   
  - 28 Page Accompanying PDF eBook
   
  
   
  Download the PDF and read along

  Mostra libro

• 

  Disability and Political...

  Elizabeth Evans, Stefanie Reher

  • 0
  • 0
  • 0

  Disability and Political Representation explores how disabled people experience the various stages and aspects of the representation process, drawing upon extensive empirical research and a variety of qualitative and quantitative data. It discusses why increasing the number of disabled politicians matters, not only as a matter of justice and equality but also to better represent the issues and interests of importance to disabled people. 
   
   
   
  Evans and Reher identify a variety of ableist barriers that prevent disabled people from fully participating in the political process, from disenfranchisement and inaccessible polling stations to prejudice within parties and a lack of financial support for candidates who require adjustments. The work shows that while the preferences of disabled citizens are currently under-represented in parliament, disabled representatives often draw on their lived experience to advocate for their interests. The concept of experiential representation is developed to help scholars and practitioners better navigate the concept of political representation, specifically as it relates to disability.

  Mostra libro

• 

  Cracking Hitler's Atlantic Wall...

  Richard C Anderson

  • 0
  • 0
  • 0

  A military historian analyzes the ingenious WWII tanks known as Hobart’s Funnies, detailing their development and their role in the D-Day campaign. When the British and Canadians landed in Normandy on June 6, 1944, they were accompanied by specialized armored vehicles designed to remove German obstacles and mines. Developed by the Royal Engineers, these tanks known as Hobart's Funnies featured a range of ingenious innovations, from carpet-laying and bridge-laying devices to a giant 290-millimeter mortar.   Examining these vehicles from technical development to combat deployment, military historian Richard C. Anderson Jr. gives a minute-by-minute account of D-Day's early hours on Sword, Juno, and Gold Beaches—the critical moments when success hinged on the assault engineers’ ability to  clear a path or breach the seawall.   Anderson also describes the events on Omaha and Utah Beaches, where U.S. troops, despite being offered these vehicles, stormed ashore without them. Through careful comparison of conditions and outcomes, Anderson assesses the vehicles’ performance and impact on D-Day's successes and failures.

  Mostra libro

• 

  Debunking 20 Bitcoin Myths:...

  Anonimo

  • 0
  • 0
  • 0

  This audiobook is narrated by an AI Voice.   
  Debunking 20 Bitcoin Myths: Unlocking America's Crypto Future cuts through bubble headlines and doomsday climate takes to ask what this code actually does for US money, power and policy. From "it's a Ponzi" and "has no real use" to "will be banned" and "kills the planet", Miguel Thornton tests each viral claim against SEC filings, Fed speeches, ETF flows, mining data and real world case studies of savers, migrants and miners. In twenty sharp, tightly sourced chapters he explains how Wall Street, regulators and media built comforting myths that protect the old system, and what the numbers really say about volatility, regulation, inequality and national security. If you want to argue or invest in Bitcoin with factsinstead of memes, start here.

  Mostra libro

• 

  Articles of Confederation (Books...

  Founding Fathers

  • 0
  • 0
  • 0

  The *Articles of Confederation*, part of the "Little Books of Wisdom" series, offers a compact and beautifully presented edition of America's first constitution, adopted in 1777. This foundational document established a framework for governance during the early years of the United States, emphasizing state sovereignty and a loosely organized central government. The book contains the full text of the *Articles*, including the preamble, all thirteen articles, and the conclusion, providing readers with insight into the challenges and aspirations of the fledgling nation. Published by Applewood Books, this pocket-sized hardcover is perfect for history enthusiasts, students, and anyone seeking to understand the origins of American constitutional development.

  Mostra libro