Outros livros que poderiam interessá-lo

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  Digital Marketing For Business...

  Henrix Books

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  In today's fast-paced digital world, businesses must adapt or risk being left behind. Digital Marketing For Business 2024 is your ultimate guide to navigating the ever-evolving landscape of online marketing. Whether you're an entrepreneur, small business owner, or marketing professional, this book provides cutting-edge strategies to help you build brand awareness, generate leads, and drive sales. 
  From social media and content marketing to SEO, paid ads, and AI-driven automation, this book covers everything you need to stay ahead of the competition. Discover how to leverage the latest tools, trends, and techniques to optimize your online presence and maximize your marketing ROI. 
  Packed with actionable insights, case studies, and expert advice, Digital Marketing For Business 2024 will empower you to create high-impact campaigns and achieve long-term success in the digital space.

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  The Ecommerce Growth Playbook -...

  Joshua S. Warren

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  The Ecommerce Growth Playbook distills twenty years of hard-won wins into one 300-plus-page field guide for mid-market brands that need faster sites, lighter tech debt, and stronger revenue. Author Joshua S. Warren—founder of global agency Creatuity and host of the Commerce Today podcast—has led more than 400 replatform and optimization projects, cutting page-load times by up to 70 percent and boosting conversions for farm-and-home chains, B2B wholesalers, and high-growth DTC startups alike. 
    
  Inside you get three playbooks in one: 
  – Customer Experience: remove hidden friction in speed, search, checkout, returns, and omnichannel. 
  – Ecommerce Technology: score and crush tech debt, plug real-time data plumbing, and decide when to go composable. 
  – Leadership and Org Design: build Growth Pods, run five-number scorecards, govern vendors, and keep delivery teams shipping. 
    
  Each chapter delivers a quick status check, five key KPIs, real case studies from brands like Best Buy, Disney, and Coucou Suzette, and a do-this-Monday action plan. A closing 90-Day Action Playbook stitches everything together so readers can move the metrics boards care about—conversion, AOV, repeat purchases, and deployment speed. 
    
  Perfect for B2B wholesalers, omnichannel retailers, and high-growth DTC companies ready to replatform or modernize their stack.

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  The Shopify Story - How a...

  Larry MacDonald

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  A remarkable business success story, follow the rapid rise from small startup to one of Canada’s top companies through CEO turnover, near-bankruptcy, and subsequent billionaire status 
  		 
  “An informative and revealing look at one of the greatest Canadian startup success stories.” — Darcy Keith, Globe and Mail investment editor
  		 
  The story of Shopify, now the second-largest e-commerce platform in North America, is all about starting and growing businesses. In this inspirational corporate history, you can follow the company’s rocket-like growth over its first two decades and meet its major players, such as Tobias Lütke, who co-founded the company in 2004, transitioned from programmer to CEO in 2008, and thereafter steered Shopify to its incredible growth trajectory, relying more on “first principles” thinking than the business nostrums of MBA classes. Learn more about the executive team that contributed to Shopify’s performance during the years leading up to its initial public offering, which turned them into multimillionaires and paved the way for Shopify to enable millions of entrepreneurs to start businesses and enrich the global economy. In The Shopify Story, economist and business journalist Larry MacDonald investigates the factors behind Shopify’s growth and shares lessons for entrepreneurs, business managers, employees, programmers, policymakers, and investors.

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  Listen or Die

  Sean McDade PhD

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  In this interconnected world dominated by social media, consumers’ voices are broadcast louder and wider than ever before. Companies are faced with the choice to either listen to their customers and thrive…or eventually die. No matter what industry you’re in, you need to deliver an exceptional experience to customers that will make them want to shout your name from the rooftops!In Listen Or Die, customer experience expert Sean McDade presents 40 quick, easy-to-use best practices for creating an exemplary Voice of Customer (VoC) program. With advice on every step of the process—from understanding customer centricity to rallying executive support to asking customers the right questions—Sean gives you the tools you need to build a VoC program that delivers ROI, turning customer feedback into gold.In just a few hours, you'll learn how to develop a competitive edge by managing your customer experience to drive real, impactful business results. It's time to go beyond average, become truly customer-centric, and take your business to extraordinary new levels.

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  Inflation - A Guide for Users...

  Nicolò Fraccaroli, Mark Blyth

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  Inflation is back, and its impact can be felt everywhere, from the grocery store to the mortgage market to the results of elections around the world. Yet the conventional wisdom about inflation is stuck in the past. Since the 1970s, there has only really been one playbook for fighting inflation: raise interest rates, thereby creating unemployment and a recession, which will lower prices. But this simple story hides a multitude of beliefs about why prices go up and how policymakers can wrestle them back down, beliefs that are often wrong, damaging, and have little empirical basis. 
   
   
   
  Leading political economists Mark Blyth and Nicolò Fraccaroli reveal why inflation really happens, challenge how we think about it, and argue for fresh approaches to combat it. With accessible and engaging commentary, and a good dose of humor, Blyth and Fraccaroli bring the complexities of economic policy and inflation indices down to earth. 
   
   
   
  Climate shocks, demographic change, geopolitical tensions, and politicians promising to upend the global order are all combining to create a more inflationary future, making a new paradigm for understanding inflation urgently necessary. Astute, timely, and engaging, Inflation is a must-listen for anyone seeking to understand the forces shaping our economy and politics.

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  Social Security Horror Stories -...

  Laurence J. Kotlikoff, Terry Savage

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  Learn how to make sure you get the correct Social Security benefits, avoid frightening clawbacks, and how to deal with the opaque bureaucracy of Social Security. 
   
   
   
  Social Security admits it has made $21.6 billion in incorrect benefits payments! Now it wants its money back—from widows, orphans, retired schoolteachers, and even young children whose parents received disability benefits on their behalf. 
   
   
   
  Often with no explanation, they send threatening letters clawing back amounts ranging from several thousand dollars to more than $100,000. The clawback notices all carry the threat that benefits will be stopped immediately if a repayment plan is not set. 
   
   
   
  But it's almost impossible to get an explanation, the records, or an appointment for a resolution of these clawback demands. It could happen to you—or to someone you love. 
   
   
   
  We wrote this book to help you and let you know you're not alone. We are also working to pressure Congress and the Treasury Secretary to prevent these intimidating clawback interactions that impact our most vulnerable citizens.

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