Altri libri che potrebbero interessarti

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  The Analysis of Mind

  Bertrand Russell

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  "The Analysis of Mind" by Bertrand Russell is a philosophical book that explores the nature of the mind and consciousness. In this work, Russell argues that mental phenomena can be analyzed and understood through the principles of logic and mathematics. He posits that the mind can be divided into two categories: the "conscious mind" and the "unconscious mind". The conscious mind is the part of the mind that we are aware of, while the unconscious mind is the part that we are not aware of but which still influences our behavior. Read in English, unabridged.

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  Beyond the Jumbotron - Creating...

  James Giglio

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  Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

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  Tough and Competent - Leadership...

  Eugene F. Kranz

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  Tough and Competent documents the leadership and teamwork principles which emerged from an organization of novice, part-time engineers in NASA Mercury Control. By July 1969, when faced with the stress of the Apollo 11 mission to land Americans on the moon, they had matured into a group of hardened individuals empowered to make the split-second decisions to land with only seventeen seconds of fuel remaining. What had changed? Team chemistry, IT!, is the unifying soul of operations that emerged from the leadership, working, and social environment to achieve organizational excellence. Mission Control could address quickly the risks and complexity of spaceflight operations. The intangible element, IT!, elevates performance to where the impossible becomes commonplace. 
   
   
   
  IT! was born in a bare-bones warehouse floor work environment, where learning by doing developed the materials for flight. Controllers spanned diverse backgrounds: Philco tech reps, farm boys, Native Americans, and junior college grads who became self-made engineers. A free exchange of knowledge developed expertise among colleagues. Everyone brought unique viewpoints and skills which coalesced into IT! In relaying his long tenure at NASA, Kranz narrates the development of IT! His views on lessons learned through decades of Mission Control are valuable for any innovation-based organization.

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  Hospital Heal Thyself - One...

  Mark Taylor

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  Part biography and part clear-eyed examination of a healthcare system in crisis, Hospital, Heal Thyself tells the story of enigmatic healthcare visionary Eugene Litvak, whose research and strategies have already been implemented at many top twelve-ranked hospitals to save hundreds of millions of dollars and countless thousands of patient lives. While US healthcare costs continue to skyrocket, Litvak's program described in this book offers tested, effective methods to trim those costs while simultaneously improving patient outcomes. 
   
   
   
  Written by veteran prize-winning healthcare journalist Mark Taylor, this book includes compelling discussion on how hospital and emergency room overcrowding has harmful and potentially deadly effects on patients and staff; how Litvak's algorithms and complex mathematical theories help hospitals staff appropriately to safely manage patient flow; and how applying Litvak's unique patient flow interventions improves nurse retention in an era of mass nurse exodus. 
   
   
   
  Distilling complex ideas into accessible language, Hospital, Heal Thyself is a timely, essential listen for all medical practitioners and healthcare administrators and staff who want to play their part in transforming modern healthcare, and the world, for the better.

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  Blockchain -...

  Bright Mills

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  Blockchain is a decentralized, distributed ledger technology that records digital transactions across multiple computers in a secure, immutable, and transparent way. Originally designed to support the digital currency Bitcoin, blockchain has evolved into a foundational technology with applications in finance, healthcare, supply chains, governance, and beyond. This comprehensive 8,000-word guide will explore the origins, key components, consensus mechanisms, types of blockchain, use cases, security implications, and future trends.

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  Bend or Break: From Empires to...

  Boyson Sante

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  Why do some societies crumble under pressure while others rise stronger? 
  What can the past teach us about surviving the shocks of the future? 
  And how can humanity adapt in the age of AI? 
  From the fall of empires to the dawn of algorithms, "Bend or Break" reveals the hidden patterns that determine whether societies endure or collapse. Boyson Sante takes readers across centuries of upheaval—wars, migrations, pandemics, financial crashes—to uncover the forces that shape resilience. At the heart of the book lies the Adaptation Equation, a framework showing how accountable institutions, trustworthy information, and shared progress make the difference between renewal and ruin.

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