Altri libri che potrebbero interessarti

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  Law of Attraction Internet...

  Empowered Living

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  You attract to your life what you believe in, give focus to, and find authentic. 
  The concept of the Law of Attraction has been around for decades. How to use the Law of Attraction to attract wealth and success was detailed in Wallace Wattle's The Science of Getting Rich, and later in Napoleon Hill's Think and Grow Rich, and again in the movie The Secret. 
  So with understanding that the Law of Attraction is what directly creates your experience in life, it makes sense that to be successful, you must implement the Law of Attraction into your business and marketing. 
  If you've been struggling to see the results you know are possible, or want to take your business to a whole new level, this four part audio course could be the turning point you have been looking for. Learn how to use the Law of Attraction to become a huge success in your business!

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  Technology That Every CIO Needs...

  Dr. Jim Anderson

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  As the CIO of your company, it's your job to stay on top of all of the different forms of technology that the company uses to accomplish its business goals. This task is made even harder by all of the changes that are always occurring in the various technology fields. 
   
  As the CIO you need to be understand how to pick the correct type of database to be used on projects. You need to watch the rollout of other large-scale IT projects and learn from them: what went right and what went wrong. 
  
   
  What You'll Find Inside: 
  
  The 7 Stages of Big Data Analytics That Every CIO Needs to Know About
  CIOs Need To Plan For the End of a Cloud Relationship
  Why CIOs Need To Get Good At Reusing Technology
  When It Comes To Data Mining – Is The CIO In Charge? 
  
  
   
  The IT world that we live in these days seems to be awash in big data. As the CIO you are going to be called on to make important decisions about how your firm handles its own big data issues. You'll need to pick the right solutions and ensure that you are not being locked into proprietary vendor solutions. 
   
  It seems as though every firm is in the process of moving more and more of their computing into "the cloud". As the CIO it's going to be your responsibility to make sure that you have a plan for how you want to handle your cloud vendor at the start of the relationship as well as at the end of it. 
   
  The value of the IT department to the rest of the company becomes apparent when other departments need your help in sifting through vast quantities of data. Make sure that you have a plan for how you are going to do this. Also make sure that you have a help desk that is going to be ready to provide your customers with the support that they'll need. 
   
  This book has been written in order to provide you with a great starting point for ensuring that you've done everything that you can to stay on top of the latest technology that is being used by your company. Follow the suggestions in this book and you'll know what technologies to use and when to use them. 
   
  For more information on what it takes to be a great CIO, check out my blog, The Accidental Successful CIO, at: 
   
  www.TheAccidentalSuccessfulCIO.com

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  David McWilliams' Follow the...

  David McWilliams

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  The Pope's Children are turning 30 and in the four years since David McWilliams introduced us to the generation that could have had it all, the Pope's Children have been betrayed.
  This book is about real people and how good people can be broken by bad economics. But it doesn't have to be like this. There is a way out.
  We catch up with old friends, Breakfast Roll Man and Miss Pencil Skirt, and meet new characters like the Merchant of Ennis, Shylock and the Godfather. We have late night tea with Brian Lenihan and cross swords with Seanie Fitzpatrick. We learn why the average drug dealer on the side of the street has more in common with the banker than either would care to mention, as we follow the money – in both rackets – from its source at the very top right down to the `buy now, pay later' deals at rock bottom.
  Why should we trust the people who got us into this mess in the first place? They were wrong then and they are wrong now. The politicians, bankers and developers think they can hand us the bill and walk away from the carnage. They want us to follow a route that will make things worse for the ordinary man on the street while saving the bankers at the top of the tree, insisting that there is no other way. But there is an obvious alternative which has been adopted by every economy that has successfully emerged from this type of crisis.
  Follow the Money is an optimistic and uplifting book about that alternative, which is well within our grasp if only we'd wake up and seize it.
  `If you want a dry economic tome, this is not the book for you. However, for analysis of post-boom Ireland, how we got here and the issues we now face, it makes a lot of serious points in an entertaining and provocative way' Sunday Business Post
  `This is a vivid, witty and provocative book' Richard Bruton, Irish Independent

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  Biz MOMagement - The Working...

  Marisa Volpe Lonic

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  Starting a business can be a challenge when you’re already juggling mom life, work life, wife life, fill in the blank life. Where do your entrepreneurial dreams fit into the equation? How do you find the time to pursue them? 
  Marisa Volpe Lonic, mom of four and former corporate executive turned entrepreneur, shares practical tips and advice on turning your side hustle into your main hustle, vulnerable stories of the entrepreneurial journey, and the undeniable chaos of what it’s like to birth businesses and babies simultaneously. 
  Biz MOMagement is your guide to working through your fear, listening to your intuition, achieving your business goals and showing up as the best mom, partner and version of yourself throughout it all.

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  Managing Brand Equity -...

  David A. Aaker

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  The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.  In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

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  Secrets to Planning the Perfect...

  Dr. Jim Anderson

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  Those of us whose calling in life it is to help others to achieve more have a great deal of work to do. We need to craft a message that we can share with people that will cause them to wake up, realize that they need to change their lives, understand what they have to do, and then be motivated enough to actually go out there and do it. Once we have our message, we then need to find ways to share it with others. One of the most effective ways to go about doing this is for us to give speeches. However, just giving a speech is not enough. Our speeches have to be powerful speeches that connect with our audiences and change their lives. What this means for us is that we need to learn how to give a great speech every time.
  
   
  What You'll Find Inside: 
  
  “ONCE UPON A TIME…” – THE ROLE OF STORYTELLING IN BUSINESS COMMUNICATION 
  HOW TO MAKE A TECHNICAL PRESENTATION RIVETING
  PERSUADE AN AUDIENCE USING 3 SECRETS USED BY PRESENTERS
  KNOW YOUR AUDIENCE: WHAT YOU DON’T KNOW MAY HURT YOU
  
  
   
  Just think of all of the great speakers who have gone before you Dr. Martin Luther King, John F. Kennedy, Steve Jobs, the list goes on and on. Now you've been give your chance to change the world! 
  
   
  I can well image what you are feeling right now – fear, doubt, uncertainty. Don't worry about it. I've got some good news for you – all of those great speakers felt the very same thing. However, they were able to muster up the courage to go out there and give the best speech that they possibly could. They did change the world and you just might end up doing the same thing. 
  
   
  However, before you go doing that, we've got to make sure that you've got a well-planned speech to work with. Planning a speech is the first step in creating and delivering a powerful and effective speech. In order to plan a speech you need to take the time before you start to write out your speech and think about who you'll be speaking to. 
  
   
  When planning a speech you need to make sure that you understand the purpose of your speech. Why are you going to go to all of the effort to create and deliver this speech? After you know that, take the time to think about your audience: what do they want from your speech? 
  
   
  You're going to have to choose what type of speech you want to give. You can choose to deliver an informative speech, a demonstrative speech, an inspirational speech, or a humorous speech. More often than not the speech that you end up giving will draw from all four types of speeches. 
  
   
  The good news is that I know that you're going to give a great speech and it's all going to start with the planning. Take the time to read this book, learn what you need to do in order to plan a great speech and then go out there and knock 'em dead!

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