Other books that might interest you

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  The Bullhearted Brand - Building...

  Joseph Szala

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  Grab the Bull, and Your Brand, By the Horns 
  The statistics are infamous with anyone in the industry–newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What are the causes of such high rates of failure? While one can argue for one cause or another, the truth is that it’s rarely one thing that causes failure. Instead, it’s usually a perfect storm of multiple causes that lead to a failing business model. It’s my belief, that most, if not all, of these causes could be avoided through an understanding and adoption of branding best practices. 
  I know what you’re thinking: “of course the branding expert thinks it’s a branding problem,” but hear me out. Branding is a strategic endeavor that is meant to guide every decision in a restaurant’s business. From operations to human resources, culinary innovation to, yes, visual and verbal identity design. When the strategy is fully adopted and used, decisions are made much clearer. Saying “no” to a poor space or bad menu item becomes much easier and innovation becomes much more comfortable. 
  When true branding best practices guide the development and growth of a restaurant concept, the risk of failure is reduced. In The Bullhearted Brand, I seek to lay out the foundational elements and details about creating and scaling restaurant brands. I infuse knowledge with real-world experiences throughout the pages and leverage stories, fables, and folklore from around the world that use the bull as the hero. Through these stories, real-life accounts, and expertise garnered from nearly 20 years of experience, my hope is to fuel the courage, conviction, and empathy required to lead the charge for your bullhearted brand.

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  The Bruce Lee Code - How the...

  Thomas Lee

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  Bruce Lee was a brand well before that became commonplace. Step into the Dragon's mind and explore how he thought about business, life, and goals.The Bruce Lee Code focuses on the business strategies prevalent in Lee’s life and teachings that helped unlock his full potential. Bruce Lee’s attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company.   To recharge America’s creative and entrepreneurial swagger, we need to reexamine Lee’s life and teachings. Although he died in 1973 at age thirty-two, Lee remains a global icon who continues to influence the contemporary world in ways both obvious and subtle.   Lee was primarily known for his otherworldly martial arts skills and blockbuster movies such as Enter the Dragon and Fist of Fury. But he was also a man of incredible vision, willpower, and intellectual curiosity whose brief career inspired highly successful projects in Hollywood, sports, comic books, video games, and fashion.   In many ways, Lee resembled Apple co-founder Steve Jobs. Both men possessed remarkable self-assurance and a desire to disrupt the status quo. Jobs did not invent the computer, tablet, or MP3 player. Instead, Jobs’s genius was taking existing products and ideas and turning them into something better. Lee also did not hesitate to liberally borrow and emulate. He fused Eastern and Western ideas and techniques to make unique films that would appeal to worldwide audiences. He created his own unique style of martial arts and philosophies that drew upon a deep reservoir of historical and contemporary influences.   This book will draw upon interviews with Lee’s family and friends and Lee’s extensive writings, including letters, journals, and business documents. CEOs and executives, academics, and experts on innovation, life coaching, and personal growth will also be interviewed.

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  Detonate - Why—And...

  Geoff Tuff, Steven Goldbach

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  Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices," and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty.Core themes challenge how you think about and approach problemsCase studies illustrate the challenges you face and how to overcome themRecommendations are pragmatic and steer clear of suggesting a brand-new, complicated wiring diagramActionable advice provides the first steps down an evolutionary path 
  If you want to compete differently in today's marketplace and to challenge the things your company does which you have a nagging feeling are actually just a waste of time—and maybe value-destroying—Detonate gives you what you need to ignite change.

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  Cutting the Cable Cord

  PBS NewsHour

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  Over the past five years, more than three million American homes have canceled their cable subscriptions while plenty more have signed up for online streaming services to control when, where and how they watch their favorite shows. Now, some of the biggest players in television are looking beyond cable by offering services that bundle and stream programs without a cable or satellite hookup. NewsHour's Jeff Greenfield reports.

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  Operation Shakespeare - The True...

  John Shiffman

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  In Operation Shakespeare, investigative journalist John Shiffman traces a high-risk undercover operation launched by an elite undercover Homeland Security unit created to stop the Iranians, Russians, Chinese, Pakistanis, and North Koreans from acquiring sophisticated American-made electronics capable of guiding missiles, jamming radar, and triggering countless weapons-from wireless IEDs to nuclear bombs. The U.S. agents must outwit not only enemy brokers but also American manufacturers and global bankers who are too willing to put profit over national security.The three-year sting climaxes when the U.S. agents lure the Iranian broker to a former Soviet republic with the promise of American-made radar, fighter-jet, and missile components, then secretly drag him back to the United States, where he is held in secret for two years. The laptop the Iranian carries into the sting provides the CIA with a virtual road map to Tehran's clandestine effort to obtain U.S. military technology.

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  Making Money Hand Over Fist -...

  L. David Harris

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  Todays 'free-market' philosophy of one-dollar-one-vote has all but eclipsed the traditional one-person-one-vote values of our grandparents’ generations. Our democratic and humanitarian concepts of 'all for one, one for all' and 'we're all in this together' have all but vanished. It's not my intention to start a political discussion about the rights and wrongs of national or international fiscal policies. I do not wish to delve into the wheeler-dealing of money markets and the distribution of corporate wealth.Nope. That is not what this book is about. Nevertheless, I will challenge the statement that 'Greed is good.' And by so doing, explain how I believe we can all, on a very personal level, benefit from a philosophy that is quite the opposite. Indeed, I am going to show you how generosity expedites wealth creation. But to do that, first we need to understand what generosity is.

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