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  Subscription Marketing - How to...

  David Lecky

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  Forget the old concept of the traditional retail model, get in on the new early wave of membership marketing that will turn your business into a cashflow machine 
  Whether your goal is to escape your 9-5 job or create a side hustle income that runs on its own this book will show you step-by-step how to market subscription-based business to maximize all your profits. Once you learn how to generate a few customers that pay you periodically for your products or services the scalability of this model is remarkably high. 
  Inside this book, you’ll discover… 
  •How to properly implement the ‘freemium’ strategy in your business 
  •Preparing a funnel that creates upsell possibilities  
  •The psychology of selling a subscription 
  •How to scale your membership business 
  •Much, much more…

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  It's The Economy Stupid -...

  Vicky Pryce

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  Pollsters are constantly worrying about our perceptions of politicians. What do their other halves look like? Who looks best when eating a bacon sandwich? Should they even be eating bacon sandwiches in the first place? For the voter, though, it all comes down to one thing: the economy. While good economic news can send popularity sky-rocketing, bad performance can blight a party's election chances for years. But, with policies often working with time lags, it's rarely clear who is responsible for what - especially when their stances on the biggest issues of the day - immigration, the EU, the NHS - are clouded in rhetoric rather than grounded in hard economic fact. It's the Economy, Stupid sets out to change al l that. This incisive, accessible guide explodes some of the most entrenched myths of British political debate. Does immigration help or harm our economy? Are austerity measures the best way to tackle a financial meltdown? Is the NHS in crisis? With answers to all these questions and more, this is essential reading for anyone who wants to know how their vote will affect their financial future.

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  Simply Put - Why Clear Messages...

  Ben Guttmann

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  How do you break through the noise?Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't?The answer is simple. Literally.The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

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  The Muesli Bar - Idea to...

  Aniket Tapre

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  Steering clear of advice column "should"s and preachy "everyone must"s, The Muesli Bar is an engaging piece of writing, fit for overwhelmed minds of young entrepreneurs. It is a peek into the life of businessman, a quick look at the author’s personal experiences, and a long hard look at perspectives and attitudes that chase happiness and fulfillment instead of the illusion of success. 
  
  The Muesli Bar is a monologue one read short of turning into a dialogue with enthusiastic beginners, and forever fervent creators. Infused with humor both dry and brittle, the book is an energy bar consisting of encouraging analogies, hard facts, and the bitter truth wrapped in a good laugh. It walks the reader through the first milestones of business while snacking on food for thought. It is an honest conversation rooted in the author’s philosophy: "This is my way. Take a look; it might help you find your own!"An Author's Republic audio production.

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  The Everyday Entrepreneur

  Rob Basso, Adina Genn

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  Filled with strategies and  powerful anecdotes about defining and setting goals and pushing for  entrepreneurial success, The Everyday Entrepreneur reveals  how readers can apply the ambitions of a go-getter in their own  lives; position themselves ahead of the pack; examine how to  calculate risk; and understand the mindset necessary to venture  forward on their own. In short,Be the Ultimate  Self-Starter is the primer for pursuing entrepreneurial  drive and obtaining success.   Unlike other books on the  market, The Everyday Entrepreneur looks at tangible  strategies for business owners to build wealth and financial  freedom at any age, and inspire those that think they may not have  what it takes to get out and do it. Written from the perspective of  the millionaire next door, the author will speak to  entrepreneurs--just like himself--encouraging them to strive, to  push the boundaries, and to find honest success on their own  terms not someone elses. Filled with valuable lessons  about driving business growth, this book is the guide for honing  entrepreneurial instincts to the fullest and seeing the world of  business as one of the best adventures imaginable. Through  thoughtful interviews of other successful individuals with diverse  backgrounds we tell meaningful stories and create a roadmap for the  reader to follow so they can find their own  success.

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  35 Dumb Things Well-Intended...

  Maura Cullen

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  “The go-to guide on diversity. . . . A must-read book for [anyone] who wants to understand what it takes to respect and work with today’s global workforce.” —Brendon Burchard, #1 New York Times–bestselling author of High Performance Habits 
   
  A powerful diversity training tool from one of the most respected diversity trainers. 
   
  Even well-intended people can cause harm. Have you ever heard yourself or someone else say: “Some of my best friends are . . . (Black, White, Asian, etc.)”? “I don’t think of you as . . . (Gay, Disabled, Jewish, etc.)”? “I don’t see color, I’m colorblind”? These statements and dozens like them can build a divide between us and the people we interact with. Though well-intended, they often widen the diversity gap sometimes causing irreparable harm personally and professionally. If you’ve ever wanted to be more effective in your communication with others, or have been afraid of saying the wrong thing, then this concise guide is essential to becoming more inclusive and diversity-smart.  
   
  “Good intentions are not enough in this well written, down to earth, no blame, insightful book. If you ever found yourself unsure of what to say, then this book will provide you valuable tools to be more effective every day.” —Judith H. Katz, Ed. D. author of White Awareness: Handbook for Anti-racism Training

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