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Predictably Irrational Revised and Expanded Edition - The Hidden Forces That Shape Our Decisions

Dan Ariely

Why Customers Leave (and How to Win Them Back) - (24 Reasons People are Leaving You for Competitors and How to Win Them Back*)

David Avrin

InstaBrain - The New Rules for Marketing to Generation Z

Sarah Weise

Waste - Consuming Postwar Japan

Eiko Maruko Siniawer

Reset - Business and Society in the New Social Landscape

James Rubin, Barie Carmichael

Customer Service Training 101

Renee Evenson

Questions that Sell - The Powerful Process for Discovering What Your Customer Really Wants

Paul Cherry

Do Good - Embracing Brand Citizenship to Fuel Both Purpose and Profit

Anne Bahr Thompson

Upside - Profiting from the Profound Demographic Shifts Ahead

M.J. Moye, Kenneth Gronbach

Empire of Things - How We Became a World of Consumers from the Fifteenth Century to the Twenty-First

Frank Trentmann

The Transformational Consumer - Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier Wealthier and Wiser

Tara-Nicholle Nelson

Secret Sauce - How to Pack Your Messages with Persuasive Punch

Harry Mills

Heart and Sell - 10 Universal Truths Every Salesperson Needs to Know

Shari Levitin

Summary Analysis & Review of Jonah Berger's Contagious by Instaread

. Instaread

The Power of Fifty Bits - The New Science of Turning Good Intentions into Positive Results

Bob Nease

The Pursuit of Pleasure - Overcoming a Civilizational Challenge

Arsen Dallan, Karlen Ashotovich Dallakyan

A Joosr Guide to Contagious by Jonah Berger - Why Things Catch On


What Customers Crave - How to Create Relevant and Memorable Experiences at Every Touchpoint

Nicholas Webb

A Joosr Guide to Fascinate by Sally Hogshead - How to Make Your Brand Impossible to Resist


A Joosr Guide to Small Data by Martin Lindstrom - The Tiny Clues That Uncover Huge Trends


Disruptive Marketing - What Growth Hackers Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

Geoffrey Colon

A Joosr Guide to Hug Your Haters by Jay Baer - How to Embrace Complaints and Keep Your Customers


Summary of Hooked - by Nir Eyal with Ryan Hoover | Includes Analysis

. Instaread

Why Did the Policeman Cross the Road?

Stevyn Colgan

The Vanishing American Corporation - Navigating the Hazards of a New Economy

Gerald F. Davis

Beyond the Sales Process - 12 Proven Strategies for a Customer-Driven World

Dave Stein, Steve Andersen

A Joosr Guide to Misbehaving by Richard Thaler - The Making of Behavioral Economics


Phishing for Phools - The Economics of Manipulation and Deception

Robert J. Shiller, George A. Akerlof

A Joosr Guide to Predictably Irrational by Dan Ariely - The Hidden Forces that Shape Our Decisions


Green Giants - How Smart Companies Turn Sustainability into Billion-Dollar Businesses

E. Williams