Other books that might interest you

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  Introducing Statistics - A...

  Eileen Magnello

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  From the medicine we take, the treatments we receive, the aptitude and psychometric tests given by employers, the cars we drive, the clothes we wear to even the beer we drink, statistics have given shape to the world we inhabit. For the media, statistics are routinely 'damning', 'horrifying', or, occasionally, 'encouraging'. Yet, for all their ubiquity, most of us really don't know what to make of statistics. Exploring the history, mathematics, philosophy and practical use of statistics, Eileen Magnello - accompanied by Bill Mayblin's intelligent graphic illustration - traces the rise of statistics from the ancient Babylonians, Egyptians and Chinese, to the censuses of Romans and the Greeks, and the modern emergence of the term itself in Europe. She explores the 'vital statistics' of, in particular, William Farr, and the mathematical statistics of Karl Pearson and R.A. Fisher.She even tells how knowledge of statistics can prolong one's life, as it did for evolutionary biologist Stephen Jay Gould, given eight months to live after a cancer diagnoses in 1982 - and he lived until 2002. This title offers an enjoyable, surprise-filled tour through a subject that is both fascinating and crucial to understanding our world.

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  Viral Marketing - The Ultimate...

  Gizmo Rachels

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  Do you have an online business and want to generate more sales? Have you tried several methods but still want to improve on what you have? Have you considered viral marketing as a solution?  
  The beauty of the online business world is that it can reach out into every corner of the globe. A company in Chile could sell to a customer in France or a man in Japan could do business with someone from South Africa. 
   Getting to these customers is something else though, but viral marketing, where a business uses social networks to reach billions, is something that can work wonders. 
  This audiobook, Viral Marketing : The Ultimate Strategy to Generate Sales in Your Online Business, will help you to plan and execute your own viral marketing that will propel your business to the next level, with chapters that include:- The Elements of a Successful Viral Campaign- Going Viral- How is Viral” Marketing Unique- Opportunities and Ideas 
  Viral marketing could well open your business up to unlimited customers, all eager to buy your products or services and all through a simple word of mouth technique that has been tried, tested and proven by many businesses before.

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  Subdivided - City-Building in an...

  Jay Pitter, John Lorinc

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  How do we build cities where we aren't just living within the same urban space, but living together?
  
   
  Greater Toronto is now home to a larger proportion of foreign-born residents than any other major global metropolis. Not surprisingly, city officials rarely miss an opportunity to tout the region’s ethno-cultural neighbourhoods. Yet there’s strong evidence that the GTA is experiencing widening socio-economic disparities that have produced worrisome divisions. We say that ‘diversity is our strength,’ but has a feel-good catchphrase prevented us from confronting the forces that seem to be separating and isolating urban communities?
  
   
  Through compelling storytelling and analysis, Subdivided’s contributors – a wide range of place-makers, academics, activists and journalists – ask how we can expand city-building processes to tackle issues ranging from transit equity and trust-based policingto holistic mental health, dignified affordable housing and inclusive municipal governance. Ultimately, Subdivided aims to provoke the tough but pressing conversations required to build a truly connected and just city.
  
   
  Contents
  
   
  Introduction - Jay Pitter
  
   
  Identity and the City: Thinking Through Diversity – Beyhan Farhadi
  
   
  Doing Immigrant Resettlement Right – Doug Saunders
  
   
  Wasauksing–Vancouver–Toronto: My Path Home – Rebeka Tabobondung
  
   
  How We Welcome: Why Canada’s Refugee Resettlement Program Undermines Place-making – Sarah Beamish and Sofia Ijaz
  
   
  Finding Space for Spirituality – Fatima Syed
  
   
  Navigating the City with an Invisible Illness: The Story of Dorothy – Denise DaCosta
  
   
  Culture and Mental Illness – Karen Pitter
  
   
  Neighbourhood Watch: Racial Profiling and Virtual Gated Communities – Asmaa Malik
  
   
  Accessing Education: An Immigrant’s Story – Nicholas Davis
  
   
  Policing and Trust in the Hyper-Diverse City – Nana Yanful
  
   
  Three Questions about Carding – Idil Burale
  
   
  An Overburdened Promise: Arts Funding for Social Development – Ian Kamau, Paul Nguyen and Ryan Paterson, with John Lorinc
  
   
  Designing Dignified Social Housing – Jay Pitter
  
   
  Walking Through Loss: A Critical Visit to an Old Neighbourhood – Photography by Taha Muharuma
  
   
  Reconsidering Revitalization: The Case of Regent Park – Jay Pitter in conversation with Sandra Costain
  
   
  Model Citizens – Andrea Gunraj
  
   
  A Tale of Two – or Three – Cities: Gentrification and Community Consultations – Mariana Valverde
  
   
  Mobility in the Divided City – Eric Mann
  
   
  Toward MoreComplete Communities: Business Out of the Box – Alina Chatterjee
  
   
  Going Beyond Representation: The Diversity Deficit in Local Government – John Lorinc
  
   
  Brampton, a.k.a. Browntown – Noreen Ahmed-Ullah
  
   
  Life in the City In-Between – Shawn Micallef
  
   
  Conclusion – J. David Hulchanski

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  Inventing the Future

  Corinna Lathan

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  “I hope that Cori’s belief in each one of us as a maker and inventor—and her examples of how technology and business can be fundamentally humanist—will be motivating and inspiring to many people, particularly those who are still choosing their path.” Yo-Yo Ma, an excerpt from the book’s Foreword Inventors are makers, artists, musicians, and creators, and every one of us has that creative ability within. Like a play or concert, an invention is a fundamentally collaborative effort and a journey of shared experiences. Are you a maker, creator, inventor, or artist? Are you curious about technology and want to make the world a better place? Explore the possibilities of tomorrow through the twenty-year journey of Dr. Cori Lathan, Founder and CEO of AnthroTronix, and embark on your own adventure to invent the future.

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  Eyes in the Sky - Space...

  Andrew May

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  Over 50 years ago, astronomers launched the world's first orbiting telescope to gaze further into outer space to examine anything that appears in the sky above our heads, from comets and planets to galaxy clusters and stars. Since then, almost 100 space telescopes have been launched from Earth and are orbiting our planet, with 26 still active and relaying information back to us.
  
  As a result of these space-based instruments, such as NASA's iconic Hubble Space Telescope, we know much more about the universe now than we did half a century ago. But why is Hubble, orbiting just 540 kilometres above the Earth, so much more effective than a ground-based telescope? How can a glorified camera tell us not only what distant objects look like, but their detailed chemical composition and three-dimensional structure as well?
  
  In Eyes in the Sky, science writer Andrew May takes us on a journey into space to answer these questions and more by looking at the development of revolutionary instruments, such as Hubble and the James Webb Space Telescope, exploring how such technology has helped us understand the evolution of the Universe.

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  Foraging For Beginners -...

  Mona Greeny

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  Mushroom foraging! Does the term make you feel weak in the knees? Do you get all excited when you see documentaries and YouTube videos of other foragers and wish you could do the same? Does the sight of wild trails fill you with excited anticipation? If the answer to any of these questions is yes, then you have the potential to be an expert mushroom forager. 
  And yet, although you have the passion for this exotic yet simple hobby, you probably don't know how and where to start. Are you befuddled with the mind-boggling kinds of mushrooms and even more number of species that experts on mushroom foraging talk about? 
  Well, then you have come to the perfect place. This book is the proverbial "start at the very beginning; a very good place to start!" The questions that worry you about mushroom foraging are answered in this book, along with other useful and relevant information.What are mushrooms?What are the myths surrounding mushrooms?What are the different types of mushrooms available?What is their life cycle?What are the best kinds of mushrooms available in North America? How to identify them? What are the distinguishing features of each of them?Where can you find them? How to locate them in specific areas?Are there mushrooms in the world that can kill you? If yes, how to distinguish the toxic ones from the edible ones?Is there a concept of ethical foraging? What are the rules and regulations to be followed for ethical and safe mushroom foraging? 
  If you want answers to these and more questions on mushroom foraging, then get your copy now. You can even get off to a beginner's start by cooking up some wild mushrooms using the simple recipes in this book. Click the Buy Now button to get started on your journey!

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