Did you know that the writing and publishing industry is perpetuating old, antiquated traditions simply because no one has questioned them in over a century? Until now, that is. Based on her original research, author Lori Anne Rising dares to challenge the age-old “wisdom” of the writing and publishing industry. In short, this book shows professional speakers, consultants, coaches and trainers how to leverage their knowledge effectively to reach more people, make more money, and make a powerful difference in the world.
Did you know, for example, that sales do not create influence? And yet, the writing and publishing industry wants you to believe that sales are the only thing that matters. Wrong! There’s so much more to consider if you truly want your hard-earned knowledge and experience to serve you and your readers.
The Influential Authorship series is based on years of professionally reviewed, academic research – and yet it’s written conversationally with the busy, traveling professional in mind. By asking a different question than anyone has ever asked before, Lori Anne has discovered a break-through approach to nonfiction writing and publishing that has already created bestselling and award-winning results for her clients.
In this book, Book 1 in the Influential Authorship series, you’ll learn:
What influence really is, why it matters, and how you can leverage it as an author…
What the fundamental building blocks are to develop more powerful content far more easily…
How the power of your intentions guide your book, and how to clarify them in order to create content that meets – and even exceeds – both your personal and business goals…
Practical tips and strategies to apply immediately to get your next (or first!) book started right to ensure the best possible results possible for you – and your business…
The biggest mistakes a newbie author can make – and what to do instead….
What really connects with readers and causes them to take action in their lives to ensure you’re book is making a real difference….
And much more!
It has been said that a book is the expert’s and thought leader’s most compelling business card. Now, you can take your writing – and your business – to a whole new level through the art of influence. If you’re a professional speaker, consultant, coach, trainer or other expert in your industry – or want to position yourself as one – this is the break-through nonfiction writing guide you’ll want to read.
Getting Things Done by David Allen | Key Takeaways & Analysis
Getting Things Done by David Allen is the revised second edition of a book on organization and productivity originally published in 2001. Allen takes readers through the implementation of his method for personal and professional productivity, beginning with the various messy piles of incomplete tasks many people have lying around and creating structured, trustworthy systems for capturing new tasks and deciding on the next action to take. The method begins with an overview of the five steps for structuring workflow: capture, clarify, organize, reflect, and engage. Then new principles and processes are introduced, including the four criteria for choosing which action to take on next, the threefold model for evaluating what work must be done, and the six levels, or horizons, for reviewing a task. The methods make considerable use of lists, physical inboxes, and folders. By the end of the book, the reader will have all the tools to create systems, files, and lists necessary to carry out their day-to-day projects with fewer things falling through the cracks and less anxiety over what has fallen behind or gone undone.
This companion to Getting Things Done includes:
• Overview of the book
• Important People
• Key Takeaways
• Analysis of Key Takeaways
• and much more!
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.
Many start out in Network Marketing believing that their existing circle of friends and family will be enough to make their business a success, but this is simply not the case. Rather than running out of prospects and giving up, learn what it takes to take your career to the next level and discover how making the commitment to becoming a true professional can unlock your path to success.
In Go Pro, you will learn the importance of shifting your focus from "the sale" to education, and understand how you can save time and achieve more by leveraging existing marketing tools to win over your prospects. If you are truly ready to "go pro," these tips and insights will help you to change your perspective, nurture your prospects, and create the job you always dreamed of.
You will learn:
· What it takes to become a professional and achieve the high earnings you are after
· How to create interest in your business without having to sell forcefully
· How to create a more independent and successful network of distributors.
Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don't be afraid of your competitors' price, but not being able to explain yours.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
A manager's job is getting harder to do. But the central question for all managers - the one that separates great managers from the rest- is how to get the most from your people. What do you do when your most talented people fall short of their potential, or worse, fall off their game for awhile? How do you inspire a solid contributor to even more stellar performance? How do you find that spark? And turn it into a burning flame?According to best-selling author and psychiatrist, Ned Hallowell, it's all in the brain. Creating that spark and inspiring someone to perform at their highest levels isn't rocket science; but it is brain science, and it has yet to be codified into a simple and reliable process that all managers can use.Drawing from his expertise helping people reach their full potential and synthesizing the latest research on happiness, brain science, and performance, Hallowell does exactly that -- he offers a five step process that leads to peak performance. Based on the latest findings in the fast-moving field of high performance research and rooted in the work of Martin Seligman, Dan Gilbert, Marcus Buckingham, Mihaly Csikszentmihalyi, John Ratey, and many other experts in psychology and neuroscience, this book gives managers a simple and coherent framework for getting the best out of people:(1) Selection - how to put people in the right job, and give them the responsbilities that literally make their brains "light up;"(2) Connection - how to overcome the powerful forces that disconnect us interpersonally in today's workplace, and how to restore the positive connections that fuel superior performance;(3) Play - why play is essential to peak performance, and how managers can get it right;(4) Progress - when the pressure is on, how to challenge the right person at the right time;(5) Recognition - why reward systems always decrease peak performance, and how managers can finally get this rightThe value of the five steps is that each step builds on another. For instance, there's no point in challenging an employee to go beyond their personal best if you haven't bothered to ensure first that you've got them in the right job. And there's no way to successfully get someone to think more creatively if you haven't first established the personal connection with her so that she knows her wild ideas will be taken seriously. And there's no point in demanding more, if you haven't first given employees a chance to engage their imagination and play around with the things that "light up their brains."Especially in times of mental overload and stress, when invoking people to suck it up or work even harder isn't an effective management tool, managers need a new game plan, like the one in this book, for helping their people perform at their best.
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
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