It is told that Distinguished 17th Century architect Sir Christopher Wren, shared a story about Employee Engagement. Yes, there was interest in employee engagement in the year, 1678.
Wren, who was highly regarded for many of London's finest church designs, was visiting the job site of his St. Paul's Cathedral project in London.
His visit took him to the stone mason's pit.
He came upon a mason and asked: "What are you doing?" the worker answered: "I am cutting these stones to a certain size and shape." He asked the same question of a second worker and the worker answered, "I am cutting stones for a certain wage." He came to a third mason and asked the question again. This time the worker got up from his work, straightened himself and replied: "I am helping Sir Christopher Wren build St. Paul's Cathedral."
This story hits my heart every time I think about it because it is exactly the world and situation I am trying to help my clients create. I want their folks to stand tall and say, "I am helping John build the best company he can, I am not anonymous or irrelevant."
On the scale of engagement, who would you say was the most engaged mason?
In our world of ICI (instant competitor imitation*), the one thing that cannot be instantly copied are engaged employees. You know who they are, they are your folks who believe in your vision, assume accountability, live in a productive reasoning mode, are not fearful and defensive; who stand up, hold their shoulders back and say I am part of the team and we are doing this.
I train owners and leaders in the use of tools that allow them to consistently hire and motivate employees who stand tall and think of their work as more than their job. They are teammates on a team driving to a common vision, a common goal.
[* ICI - Instant Competitor Imitation: I lived in this world, my company, Layline, was the industry thought leader and what came with this were imitators/copycats… and with the advent of the internet, the speed that a competitor could adjust to a message or offering was basically overnight. The only thing that allowed a gap was incredibly engaged team mates who added that special something, caring, whatever you want to call it, that the customers could feel and appreciate. Employee engagement is still the only defensible position against Instant Competitor Imitation.]
The problem with Millennials is…
You can complete that sentence any way you wish. Like all stereotypes it will be false and the odds are favorable that I've heard whatever you come up with. I am lucky, in a typical year I get to spend 8 hours a day across 125 days huddled with senior leadership teams of 30 different companies doing the gutsy work of improving their organizations. The biggest problems at organizations have to do with people and through the years, I've noticed that complaints about people often include the Millennial stereotype excuse.
This confused me. Every week I worked with Millennials who are part of my senior teams, Millennials who are not only smart, engaged, and hard-working, but also poised to take over the world. Why the disconnect? The teams and organizations I worked with did not share a bias against Millennials. What was it that we were doing together breaking this Millennial stereotype?
I went verbal with these Millennials. I started pulling them aside, having discussions with them, trading thoughts and emails, looking for the pattern, probing for what made them different, what was breaking the mold. I distilled my analysis and used it to discover the seven fundamental principles that distinguished companies that were happy with their Millennials from those that were not. From these principles came the Seven Questions at the heart of this book.
As we refined the Seven Questions and shared them with everyone from programmers, receptionists and salespeople we realized we had the solution - 7 Simple terms.
Belong, Believe, Accountable, Measured, Heard, Developed, Balanced.
A twenty-first–century sales philosophy that “gets straight to the point about what works, and what doesn’t work in today’s marketplace” (Kevin Kruse, New York Times-bestselling author of 15 SecretsSuccessful People Know About Time Management, Founder and CEO of LeadX).
Being successful at sales has nothing to do with “selling.” The best salespeople are the ones who are always curious—not always closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it’s all covered. There are even chapters for sales managers, direct sellers, and service providers.
Succeed Without Selling also includes resources like sample scripts and proposal templates. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever—and stops them from engaging in behaviors that just don’t work.
Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact.That’s why we’re here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content.Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can’t take their eyes of your site until they’re purchased your product?We’re about to answer all those questions and more. The great thing about this is you don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time.
Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading…
Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience.
In SEO Mastery, you will discover:
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The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success.
So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!
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