Other books that might interest you

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  Advertising Headlines That Make...

  David Garfinkel

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  From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits.  
   
  The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers.  
   
  Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich!  
   
  “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

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  Summary of Head Strong: The...

  Abbey Beathan

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  This audiobook is a summary of Head Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Smarter in Just Two Weeks by Dave Asprey. 
  Unlock your inner potential by following this revolutionary plan. Upgrade your brain power in just two weeks or less! Dave Asprey has worked hard alongside renowned doctors in order to uncover incredibly effective methods to increase the performance of any human. They succeeded and named it "biohacking". 
  In this book, Asprey focuses on the brain and teaches you a large number of hacks so you can become sharper than ever. According to Dave Asprey, a fat brain is a smart brain. What if things that were hard for you suddenly became easier? Dave Asprey assures you that it's possible and shows you how it can be done. 
  In Head Strong, just by applying simple lifestyle modifications, your mental performance will increase by a ton, making you a smarter individual. Don't miss the advantages that this will bring you! Combining knowledge from neuroscience and neurobiology, Asprey shows the easiest way to boost your brain performance.

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  On Target - How the World's...

  Laura Rowley

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  The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy. An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

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  Dealing with Difficult People

  Harvard Business Review

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  Learn how to deal with difficult colleagues and clients.At the heart of dealing with difficult people is handling their—and your own—emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with?This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.Books in this series are based on the work of experts including Daniel Goleman, Tony Schwartz, Nick Morgan, and Daniel Gilbert.This collection of articles includes "To Resolve a Conflict, First Decide: Is It Hot or Cold?" by Mark Gerzon; "Taking the Stress Out of Stressful Conversations," by Holly Weeks; "The Secret to Dealing with Difficult People: It's About You," by Tony Schwartz; "How to Deal with a Mean Colleague," by Amy Gallo; "How To Deal with a Passive-Aggressive Colleague," by Amy Gallo; "How to Work with Someone Who's Always Stressed Out," by Rebecca Knight; "How to Manage Someone Who Thinks Everything Is Urgent," by Liz Kislik; and "Do You Hate Your Boss?" by Manfred F. R. Kets de Vries.

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  The Transparency Sale - How...

  Todd Caponi

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  The future of sales is radically transparent. Are you ready for it? 
  Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up – and they are skeptical. 
  Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. 
  What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? 
  It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. 
  In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

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  Strategies & Tips for Remote...

  Mitchilline Lucas

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  Working from home is all about having the right mindset. It’s about shifting the way you think about work, and it’s about training yourself to be able to operate with an incredible focus. 
  Without someone looking over your shoulder or structuring your day, it’s all too easy to fall into bad habits. 
  It's important to gain the correct mindset that will help you to tackle this unique challenge in the best way possible. 
  This step-by-step guide will show you how to successfully work from home, become more productive, get more done, all without going crazy. 
  Here are what you will learn in this guide: 
  • How to create accountability and stakes to motivate yourself to work 
  • How to tackle tasks and structure your workflow for maximum productivity 
  • How to introduce positive habits that keep you happy, healthy, and focused 
  • How to optimize your health, wellbeing, and other self-care tips 
  • How to use amazing apps that let you do more and save a HUGE amount of time 
  • How to create a perfect home office. What makes a productive office, what you 
   should avoid, and what you should implement 
  • How to start each day feeling charged and ready to go 
  • How to take maximum advantage of the work from home lifestyle in order to 
   spend more time doing what you love 
  • How to overcome writer's block. We all know it's a struggle trying to write or create. 
  • How to organize your workspace for productivity 
  • How to deal with isolation and loneliness working from home

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