Other books that might interest you

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  Delivering Fantastic Customer...

  Daniel Lafrenière

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  If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me – more personal, more relevant. With customers having higher expectations and access to more information than ever before, companies must create stellar, frictionless, personalized, and memorable customer experiences, if they plan to stay in the game. In this book, you will learn: What customer experience truly is. How emotions can increase customer loyalty…or make customers ditch a brand. Which behaviors and attitudes lose customers. Ten easy, practical, and proven ways to immediately improve your customer experience. What renowned companies do to offer the best customer experience. This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people, or installers. No matter what role you play, this book offers easy tips, recommendations, and examples to help improve customer experience, realistically, sustainably, and affordably.

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  How to Keep Your Job in a Tough...

  Michael J. Kitson, Bob Calandra

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  Mergers, outsourcing, and downsizing are the order of the day—and tomorrow as well. And employees everywhere now live in fear of layoffs. In this no-nonsense career guide, HR experts from the front lines demonstrate how to become invaluable at work and fend off a pink slip. The authors explain how to:Make yourself and your contributions visibleStay aware of trends, anticipate change, and adaptAcquire a reputation as a positive team playerBecome the "go-to" person It is possible to weather the storm that's swiftly tearing through every industry in America. With this book, you get an insurance policy to you them hold onto you paycheck and remain gainfully employed!

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  Delivering Excellence: How to...

  Dr. Jim Anderson

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  So why do we give speeches? I mean, talk about an effort! When you agree to give a speech all of a sudden you realize that you've signed yourself up to pick what you want to talk about, do whatever research is required, actually write the speech, and then spend a great deal of time practicing how you are going to say it. What's the purpose of all of this?
  
  What You'll Find Inside:
  PRESENTATION CHALLENGE: HOW TO SUCCESSFULLY TALK TO TEENS – AND SURVIVE!
  WHAT TO DO WHEN YOU SAY THE WRONG THING DURING A PRESENTATION
  D.O.A.: WHY PRESENTERS HATE BAD INTRODUCTIONS
  HANDLING HECKLERS: 5 WAYS THAT PRESENTERS CAN RESTORE ORDER
  
  It turns out that the purpose is actually quite simple – we want our next presentation to make a difference. No matter if we've agreed to talk with teens, if we've screwed up and said the wrong thing, or if we're not sure that our voice is up to giving a speech, we always want to make sure that our efforts are going to count for something.
  
  Speeches are not easy to give. We have to struggle with getting bad introductions, make sure that we offend a few people as possible if we are giving toasts, and be aware of all of the nonverbal signals that we are sending to our audience.
  
  Because speaking can be so hard to so, when we get a chance to watch a famous person speak, we need to seize the opportunity – it's like going to speech giving school. They'll teach us critical skills like how to handle hecklers and how to give an effective keynote speech. 
  
  It may not always seem this way, but as speakers we do have power. We need to learn how to tap into the power that we have and use it to deliver the best speech that we possibly can.

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  The Wealth Dragon Way - The Why...

  John Lee, Vincent Wong

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  The Wealth Dragon Way is an essential guide to creating passive income, building property-based wealth, and achieving financial freedom. This inspiring and informative resource can help you define your financial goals and identify the steps you need to take to achieve them. Exploring common myths and misinformation surrounding wealth—such as "money is the root of all evil"—this book shows how overcoming fear and self-doubt can change the way you think about wealth and your potential for personal growth. Fully updated to reflect the current economic environment, this second edition includes the Top Ten Habits of Successful Wealth Dragons as well as new chapters on the foundations of true wealth and how to adopt abundance mentality. From expanded sections on multiple income streams to a more in-depth look at the psychology behind our approach to money, such as posing the question, "Is money your friend?," this latest edition offers a roadmap to achieving infinite wealth.Knowing why you want to be wealthy increases your chances of becoming wealthy. This essential guide explores what lies beneath our relationship with money and offers practical methods to attain the freedom that monetary wealth affords and stresses the importance of having high moral wealth.

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  Prevail - A comprehensive...

  Abdulaziz Al-Roomi

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  Do you want to succeed in the game of leadership? 
  Great leaders are made not born - and you can be one too! 
  Prevail offers a unique holistic approach to the principles of effective leadership that will set you apart from the rest. A clear cohesive model which synthesizes many well-known leadership theories with author Abdulaziz Al-Roomi's personal leadership expertise, Prevail helps current and future leaders realize, develop, and capitalize on their strengths. 
  Full of Practical tools, tips, and guidelines, Prevail is the ultimate guide to becoming an impactful, inspiring, and memorable leaders.Realize your values and achieve personal masteryBuild a strong reputation and gain supportLead your team successfully to deliver exceptional resultsConsistently exceed stakeholder expectations 
  No matter what industry you are in, Prevail reveals the essentials of effective leadership which will elevate you in your personal life - and your career. 
  "The Prevail Leadership Model makes Aziz principles simple by combining well-known, proven techniques into practical model that will help leaders and high-potentials become more impactful and effective in their behaviour, leadership, and delivering results...Read it and follow his advice!" 
  Marshall Goldsmith - Thinkers50 #1 Executive Coach and New York Times bestselling author. 
  “This book is a wonderful compilation of the best thinking about the broad topic of leadership development from one of the most insightful thought leaders of the past seven decades. This information is brought together in a cohesive way and it will become a useful template for anyone aspiring to become a better leader. Highly recommended!” 
  Jack Zenger, CEO of Zenger Folkman - co-author of the best-selling The New Extraordinary Leader: Turning Good Managers into Great Leaders.

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  Spanning Silos

  David Aaker

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  Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams - or "silos" - make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals.In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do:• Find the right role and scope• Gain credibility and buy-in • Use teams to link silos • Develop a common planning process• Adapt the master brand to silo markets• Prioritize brands in the portfolio• Develop silo-spanning marketing programsFor each item, Aaker breaks down the CMO's ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival.

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