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How To Become A Social CEO - cover

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How To Become A Social CEO

Troels Johannesen

Publisher: Troels Johannesen

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Summary

How to become a social CEO is the leader's guide to effectively using social media such as LinkedIn, Twitter and Facebook as communication platforms. 
The book offers leaders insights into how to create a personal social media strategy as well as advice on how to tactically position yourself as a trustworthy and transparent CEO who communicates with your important stakeholders with authenticity and a personal touch. 
The book is rich in simple how to-steps and easy-to-understand models and exercises to help CEOs and  top-level directors get started with social media.
Available since: 03/02/2020.

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