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Publisher: Publishdrive
This book provides potential guidance that could help you in organizing and managing a continuous improvement program
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.Show book
“An original American story of a tough, embattled media player with uncanny gifts for giving the public what they want.” —Publishers Weekly In The Godfather of Tabloid, Jack Vitek explores the life and remarkable career of Generoso Pope Jr. and the founding of the most famous tabloid of all—the National Enquirer. Upon graduating from MIT, Pope worked briefly for the CIA until he purchased the New York Enquirer with dubious financial help from mob boss Frank Costello. Working tirelessly and cultivating a mix of American journalists (some of whom, surprisingly, were Pulitzer Prize winners) and buccaneering Brits from Fleet Street who would do anything to get a story, Pope changed the name, format, and content of the modest weekly newspaper until it resembled nothing America had ever seen before. Pope was a man of contradictions: he would fire someone for merely disagreeing with him in a meeting (once firing an editor in the middle of his birthday party), and yet he spent upwards of a million dollars a year to bring the world’s tallest Christmas tree to the Enquirer offices in Lantana, Florida, for the enjoyment of the local citizens. Driven, tyrannical, and ruthless in his pursuit of creating an empire, Pope changed the look and content of supermarket tabloid media, and the industry still bears his stamp. Grounded in interviews with many of Pope’s supporters, detractors, and associates, The Godfather of Tabloid is the first comprehensive biography of the man who created a genre and changed the world of publishing forever. “An engaging saga of one man’s obsessive devotion to creating an entertaining alternative universe.” —The Wall Street JournalShow book
We all sell something for a living--whether it's a brand, a vision, an education, a direction, or a service. We might even be selling a set of numbers to a board meeting, learning to a student, or cereal to an infant. This eye-opening parable is about harnessing natural energy--yours and that of those around you--in order to take your sales, and your satisfaction to the next level of success. In Top Performer, you'll meet Jim, a disciplined but uninspired sales manager. In London on vacation--his first in years--he meets a gentleman named Top Hat. In an engrossing conversation, Top Hat tells him about a legendary Dublin busker/street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Top Hat then gives Jim an envelope to bring to the Rat Catcher as a form of introduction. Jim is incredulous, and even a bit suspicious. But after a trip back home, he's willing to do anything to break out of his rut of good-to-average sales and dogged but unfulfilling perseverance. Jim travels to Dublin, where the Rat Catcher tells--and shows--him some surprising secrets of his work ethic and his selling style. Jim ultimately realizes that he needs to Claim the Pitch, Mine the Mess, Choose the Close, and, most importantly, Juice the Jam. When Jim returns home, he's re-energized, having learned how to Build a Circle and Pass the Hat where it really counts--in his life, his relationships, and his workplace. Full of action-packed and sometimes hilarious descriptions of the real like adventures of street performer, this engaging metaphor will appeal to anyone in any position--and in any field, from banking to baking to busking. In the tradition of the bestselling Fish! series this is a deceptively simple story that contains profound advice--advice that will help make readers into Top Performer themselves.Show book
Home business is the way the world is going to go in the near future. Gone are the days when people slaved over their office desks. This is the age where the concept of career liberalization is really going to gain root. Are you going to be a part of it as early as you can or are you going to wait and watch till everyone has tried it out first? The ideal way is to get into this as soon as possible and make a name for yourself in the home business genre as soon as you can. This eBook has all the grist you would need to launch your domestic corporate!Show book
With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to the way America's economy functions, and critically important to understand for those hoping to further their professional lives—even their personal lives. Common Sense Economics discusses key points and theories, using them to show how any listener can make wiser personal choices and form more informed positions on policy.Now in its third edition, this fully updated classic from James D. Gwartney, Richard L. Stroup, Dwight R. Lee, and Tawni H. Ferrarini reflects on the recession and the progress that's been made since the crash; it offers insight into political processes and the many ways in which economics informs policy, illuminating our world and what might be done to make it better.Show book
Teach Your Gift Bundle, 2 IN 1 Bundle: The Life Coaching and The Prosperous CoachDo you like helping others? Do you feel that you could teach others to lead an organized and structured life? Do you have an organized and structured life yourself? If you answered yes to all of these questions, then I've got the perfect career for you... a life coach! Or if you have valuable knowledge in a particular niche that is in demand, you can make a significant income as an online coach. Many people are unfamiliar with what exactly a life coach is. A life coach is someone that helps others to learn different skills and changes the way that they would normally live their life which in turn will help them to achieve a more productive life. There are life coaches that specialize in different aspects of your life as well such as relationship coaches, financial coaches, career coaches, wellness coaches, and many more.This bundle will teach you everything about being an online coach. You will learn about life coaching, different types of life coaches, and things that you need to consider before deciding to become a life coach. You will learn the right mindset to develop to become a successful coach. You will also learn what skills you need to have to become a successful life coach and how to make a profitable career out of being a life coach.This 2 in 1 bundle includes the following audiobooks:1. The Life Coaching: The Ultimate Guide on How to Have a Lucrative Career as a Life Coach, Learn Everything About Life Coaching and How to Become a Highly-Paid Life Coach2. The Prosperous Coach: The Ultimate Guide on How to Start Your Own Coaching Business, Get a Quick and Easy Guide on How to Establish a Lucrative and Successful Coaching BusinessGet your copy of Teach Your Gift 2 in 1 Bundle today!Show book
