Other books that might interest you

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  Tap - Unlocking the Mobile Economy

  Anindya Ghose

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  Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge — a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

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  Aesthetic Dentistry

  David Bartlett, Paul A. Brunton

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  Aesthetic dentistry is a rapidly developing field of restorative dentistry. It is driven by increasing demands and expectations of patients for functional but aesthetic restorations. This volume is not intended to serve as a definitive textbook on aesthetic dentistry; rather, it provides many hints and tips that practitioners can readily incorporate into their every day practice to improve aesthetic outcomes for their patients. The basic theories underlying the advice presented are also well explained.

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  Science and Technology in...

  Charles River Editors

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  The modern world has the ancient Romans to thank for the origins of many modern technologies, conveniences, and ideas, from running water, baths, and republican style government to roads. Similarly, by the 3rd century BCE, the Romans were prodigious monument builders, so much so that the memory of the great Roman Republic and the Roman Empire continues to exist within a cityscape of stone. Rome’s public spaces were filled with statues, arches, temples, and many other varieties of monumental images, and each of these structures had its own civic or religious function. At the same time, most were embedded with stories, messages, and symbolism so that they also tended to function as propaganda. These monuments allowed the leading citizens of Rome, especially its emperors, to sculpt their own self-image and embed themselves and their most memorable deeds into the very structure of the Roman city.  
  	While some of the most famous examples, like the Colosseum and Pantheon, remain striking testaments to Roman engineering and technology, many of the scientific advances the Romans ushered into the world were smaller in scope but not necessarily any less important. Indeed, the Roman Empire was not just one of the most technologically advanced civilizations within the ancient world but also proportionately one of the most prolific throughout all history. A substantial number of these innovations were lost following the eventual fall of the Western Roman Empire in 476 and the subsequent centuries of decline of the Byzantine Empire starting in the early 7th century, but rediscoveries of their advancements began during the later Middle Ages and the beginning of the Modern Era (c. 1400s). Some of their ideas and designs are only now being improved upon thanks to newer, far more advanced modern technologies.  

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  Strange Survivors - How...

  Oné R. Pagán

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  In the evolutionary arms race that has raged on since life began, organisms have developed an endless variety of survival strategies. From sharp claws to brute strength, camouflage to venom—all these tools and abilities share one purpose: to keep their bearer alive long enough to reproduce, helping the species avoid extinction. Every living thing on this planet has developed a time-tested arsenal of weapons and defenses. Some of these weapons and defenses, however, are decidedly more unusual than others. 
  Inside this funny, fascinating field guide to nature's most colorful characters, you'll meet killer snails, social bacteria, and an animal with toxic elbows. But Strange Survivors is more than a collection of curiosities—it is a love letter to science and an argument for the continuing relevance of this evolutionary battle as we face the threat of resistant bacteria and the need for novel medical therapies. Whether discussing blood-thinning bats and electric fish or pondering the power of cooperation, Pagán reveals the surprising lessons found in some of life's natural oddities and how the tactics they employ to live might aid our own survival.

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  The Repairman

  Harry Harrison

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  The repairman—A sci-fi story about a lighthouse, lizard like life forms, the lighthouse repairman, and a robot... My boss leaned back, wiped his hands on his handkerchief and gave me Lecture Forty-four on Company Duty and My Troubles. 'This department is officially called Maintenance and Repair, when it really should be called trouble-shooting. Hyperspace beacons are made to last forever—or damn close to it. When one of them breaks down, it is never an accident, and repairing the thing is never a matter of just plugging in a new part.' He was telling me—the guy who did the job while he sat back on his fat paycheck in an air-conditioned office.

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  Teaching Primary Programming...

  Phil Bagge

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  Scratch teaching and learning made easy thanks to up-to-date, classroom-tested methodologies. Draws on the expertise of Code-IT and HIAS.

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