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The Titanic Effect - Successfully Navigating the Uncertainties that Sink Most Startups - cover

The Titanic Effect - Successfully Navigating the Uncertainties that Sink Most Startups

Todd Saxton, M. Kim Saxton, Michael Cloran

Publisher: Morgan James Publishing

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Summary

Reveals the challenges entrepreneurs face, and offers a toolkit for them to navigate around sources of failure
Shares the authors’ wisdom from decades of starting, advising, and investing in hundreds of startups to show entrepreneurs how to navigate the uncertainty that can sink their ventures
Informs early-stage investors about the hidden debts startups may have incurred which can sink them and waste their investor dollars 
Provides a tool for entrepreneurs and their stakeholders to measure and manage hidden non-financial debts
Goes beyond the glamor of entrepreneurship portrayed in dozens of books to unveil navigation plans and avoid startup failure
In 2016, nearly $100 billion in Venture Capital and Angel funding was invested in startups, with a failure rate of over 70%. The Titanic Effect helps investors understand why these startups fail and offers a mechanism to prevent such failure. 
Reveals the true reasons behind the sinking of the Titanic and why the catastrophic losses occurred
Written in the style of Steven Johnson (How We Got To Now, Future Perfect) and Daniel Pink (Drive, A Whole New Mind).

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